Question: Which of the following is the first stage in the new product development?
A Idea generation (Ideation)
B Prototyping
C Validation and Testing
D Commercialization
Answer: Idea generation (Ideation)
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Stages in the new product development |
Description | |
| 1 | Idea Generation (Ideation) | Generate creative product ideas based on market needs or opportunities. |
| 2 | Product Definition | Define the product concept, specifications and target market. |
| 3 | Prototyping | Create a working model to test and refine the product concept. |
| 4. | Initial Design | Develop detailed technical plans, cost estimates and feasibility. |
| 5. | Validation and Testing | Ensure the product meets quality, safety and functionality standards. |
| 6. | Commercialization | Launch the product into the market, including pricing and marketing strategies. |