Research Area/ Research Interest: Service Marketing
Research Paper Topics on Service marketing for Masters and PhD Thesis and publication
- Models of state clusterisation management, marketing and labour market management in conditions of globalization, risk of bankruptcy and services market …
- An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service
- Ghosts in the machine: how marketing and human capital investments enhance customer growth when innovative services leverage self-service technologies
- Marketing and social influences, hospital branding, and medical tourists’ behavioural intention: Before-and after-service consumption perspective
- Modernization of services on the railways
- The effects of innovative management, digital marketing, service quality and supply chain management on performance in cultural tourism business
- Marketing EffectivenessModel of Tourism Business in Thailand
- Optimal pricing decision of composite service offered by network providers in E-commerce environment
- Cases and select readings in health care marketing
- Determinants of intention to use e-government services: An integrated marketing relation view
- Customer service for hospitality and tourism
- Internal marketing: a systematic review
- Hospitality and travel marketing
- Modern Features of Development of Tourist and Recreational Services in Uzbekistan
- Ways to Improve the Performance of Service Enterprises in Rural Areas
- Global marketing management
- Local flexibility market framework for grid support services to distribution networks
- Importance of offline service quality in building loyalty of OC service brand
- Exploring social media affordance in relationship marketing practices in SMEs
- Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
- Effect of Service Quality on Satisfaction and Word-Of-Mouth: Small Scale Industries and their Commercial Banks in Tamil Nadu
- The conflicting conventions of care: Transformative service as justice and agape
- Adoption of electronic banking services in India: an extension of UTAUT2 model
- Harvesting online reviews to identify the competitor set in a service business: evidence from the hotel industry
- International marketing
- Under which conditions do manufacturing companies choose FDI for service provision in foreign markets? An investigation using fsQCA
- The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era
- Social media marketing activities and brand loyalty: A meta-analysis examination
- The spatial reach of financial centres: An empirical investigation of interurban trade in capital market services
- Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
- Internal marketing cybersecurity-conscious culture
- The video-on-demand market in Germany: Dynamics, market structure and the (special) role of YouTube
- JPP&M’s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy
- Digital marketing strategy: an integrated approach to online marketing
- Designing satisfying service encounters: website versus store touchpoints
- WHAT IS THE ROLE OF CUSTOMER BEHAVIOR FOR ELECTRONIC E-COMMERCE AND MODERN MARKET VISIT INTENTION?
- Blame and service recovery strategies in lateral exchange markets
- CUSTOMER LOYALTY: The Effect Customer Satisfaction, Experiential Marketing and Product Quality
- What is augmented reality marketing? Its definition, complexity, and future
- Are public service media distinctive from the market? Interpreting the political information environments of BBC and commercial news in the United Kingdom
- Marketing strategies in the decision-making process for undergraduate choice in pursuit of hospitality and tourism higher education: The case of Hong Kong
- Unifying technology and people: revisiting service in a digitally transformed world
- Do mobile health (mHealth) services ensure the quality of health life? An integrated approach from a developing country context
- Customer Service Techniques and National Insurance Company Efficiency
- Study on the steady state of the propagation model of consumers’ perceived service quality in the community group-buying
- Effect of customization, core self-evaluation, and information richness on trust in online insurance service: Intelligent agent as a moderating variable
- Real-world evidence in a national health service: results of the UK CardioMEMS HF system Post-Market study
- How does service climate influence hotel employees’ brand citizenship behavior? A social exchange and social identity perspective
- I have to choose this university: Understanding perceived usefulness of word of mouth (WOM) in choosing universities among students of higher education
- Emerging advisory service agri-enterprises: a dual perspective on technical and business performance
- Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator
- Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation
- Frontline employees’ display of fake smiles and angry faces: when and why they influence service performance
- Marketing capabilities for b2b firms
- Hotel Service Quality and Its Effect on Customer Loyalty: The Case of Ubon Ratchathani, Thailand during COVID-19 Pandemic
- Does corporate social responsibility enhance political marketing?
- Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India
- Anthropomorphism and customers’ willingness to use artificial intelligence service agents
- ‘Service quality’and higher education: investigating Chinese international student and academic perspectives at a UK university
- Four-stage model of value creation for sustainability-oriented marketing: en route to participatory marketing
- AI in marketing, consumer research and psychology: a systematic literature review and research agenda
- Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
- Do brands’ social media marketing activities matter? A moderation analysis
- Open innovation business model as an opportunity to enhance the development of sustainable shared mobility industry
- The evolution of the digital service ecosystem and digital business model innovation in retail: The emergence of meta-ecosystems and the value of physical …
- Product price, quality, and service decisions under consumer choice models
- Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector/online travel services
- Does customer experience always benefit company? Examining customers’ epistemic motivation and interaction with service contexts
- Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
- Metaverse–the new marketing universe
- Towards digital dole parole: A review of digital self-service initiatives in Australian employment services
- Tourism management and marketing in transformation: preface
- Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
- Preference heterogeneity of local government for implementing ICT infrastructure and services through public-private partnership mechanism
- Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial …
- Ante La Duda, Pregunta: a social marketing campaign to improve contraceptive access during a public health emergency
- The Influence of E-Customer Relationship Management on Customer Experience in E-Banking Service
- Exploring customer experience, commitment, and engagement behaviours
- The dark-side of coopetition: it’s not what you say, but the way that you do it
- Work, women and the labour market
- Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework
- Empowering education with crowdfunding: The role of crowdfunded resources and crowd screening
- Service provision in distribution channels
- Green tourism business as marketing perspective in environmental management
- How do hotel characteristics moderate the impact of COVID-19 on hotel performance? Evidence from Taiwan
- The state of play in electric vehicle charging services–A review of infrastructure provision, players, and policies
- Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities
- Understanding the power of word-of-mouth
- Friendly or competent? The effects of perception of robot appearance and service context on usage intention
- New public management and customer perceptions of service quality–a mixed-methods study
- How data-driven innovation capability is shaping the future of market agility and competitive performance?
- Prosumers as active market participants: A systematic review of evolution of opportunities, models and challenges
- Actor ecosystem readiness: Understanding the nature and role of human abilities and motivation in a service ecosystem
- Innovating the cultural heritage museum service model through virtual reality and augmented reality: The effects on the overall visitor experience and satisfaction
- Consumer loyalty of Indonesia e-commerce SMEs: the role of social media marketing and customer satisfaction
- Spatiotemporal evolution of ridesourcing markets under the new restriction policy: A case study in Shanghai
- Bridging service employees’ perceptions of CSR and organizational citizenship behavior: The moderated mediation effects of personal traits
- The role of social media marketing and brand image on smartphone purchase intention
- An empirical examination of the overall customer satisfaction with the service delivery of mobile network operators in South Africa
- Optimizing hybrid offshore wind farms for cost-competitive hydrogen production in Germany
- Consumer attitude and intention toward ridesharing
- Blockchain-cloud transparent data marketing: Consortium management and fairness
- Organising Competition for the Market
- Empirical Investigation of Mediating Role of Six Sigma Approach in Rationalizing the COQ in Service Organizations
- International marketing
- Utilization of electric vehicles for vehicle-to-grid services: progress and perspectives
- Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention
- Use of Information and Communication Technologies in Higher Education: Trends in the Digital Economy
- The impact of airline alliance strategy on the perceived service quality: A global survey
- Income generation programs for persons with mental health challenges: Practices from 13 Indian mental health rehabilitation centers
- Artificial intelligence in marketing: A systematic literature review
- Self-Preferencing in Markets with Vertically Integrated Gatekeeper Platforms
- The Mediating Effect of E-WOM on the Relationship Between Digital Marketing Activities and Intention to Buy Via Shopee
- 3D printing: Making an innovative technology widely accessible through makerspaces and outsourced services
- Trends and patterns in digital marketing research: bibliometric analysis
- Collecting samples from online services: How to use screeners to improve data quality
- From the Classic Business Model to Open Innovation and Data Sharing—The Concept of an Open Car-Sharing Business Model
- Making sense of sensory brand experience: Constructing an integrative framework for future research
- The burden of OA-health services and economics
- Understanding social resistance to determine the future of Internet of Things (IoT) services
- Price, online coupon, and store service effort decisions under different omnichannel retailing models
- A study on the revolution of consumer relationships as a combination of human interactions and digital transformations
- The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector
- Luxury tourism–a review of the literature
- A market of black boxes: The political economy of Internet surveillance and censorship in Russia
- Repurchase intention in online knowledge service: the brand awareness perspective
- Value co-creation and perceived value: A customer perspective in the hospitality context
- Privacy & market concentration: Intended & unintended consequences of the GDPR
- From customer-, to actor-, to stakeholder engagement: Taking stock, conceptualization, and future directions
- Japanese aviation market performance during the COVID-19 pandemic-Analyzing airline yield and competition in the domestic market
- Customer experience in digital banking: A review and future research directions
- Innovative Strategies Of Tourism Development In Uzbekistan
- Role of Commercial Banks Financing and Explaining towards the Small-Scale Firms in Tamil Nadu: An Empirical Investigation of Entrepreneur’s Perspectives
- A micro-ethnographic study of Big Data-based innovation in the financial services sector: Governance, ethics and organisational practices
- The personalization–privacy paradox at the nexus of social exchange and construal level theories
- The impact of customer relationship management and company reputation on customer loyalty: The mediating role of customer satisfaction
- Literature analysis on product-service systems business model: a promising research field
- Women and the labour market
- Determinants of SME’s social media marketing adoption: competitive industry as a moderator
- Artificial intelligence service recovery: The role of empathic response in hospitality customers’ continuous usage intention
- Pursuing quality in early childhood education with a government-regulated voucher: Views of parents and service providers in Hong Kong
- Hyper-Personalization: An AI-Enabled Personalization for Customer-Centric Marketing
- The digital transformation of a traditional market into an entrepreneurial ecosystem
- Deciding online and offline sales strategies when service industry customers express fairness concerns
- The role of interactivity on customer engagement in mobile e-commerce applications
- Avaliação de estratégias em marketing de serviços: um enfoque multicritério
- The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding
- The bright side of online consumer behavior: Continuance intention for mobile payments
- Retrospective view and thematic analysis of value co-creation through bibliometric analysis
- Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic
- Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain
- Repositioning and market power after airline mergers
- The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
- The relationship between anti-consumption lifestyle and the trust triangle in a ride-sharing platform: A cross-cultural study of US and Indian consumers
- Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes
- Multi-stakeholder perspectives on the impacts of service robots in urban hotel rooms
- The convenience of shopping via voice AI: Introducing AIDM
- Uncovering the use of the social support concept in social marketing interventions for health
- Viral marketing: Influencer marketing pivots in tourism–a case study of meme influencer instigated travel interest surge
- Tourists’ attitudes toward the use of artificially intelligent (AI) devices in tourism service delivery: moderating role of service value seeking
- Strategic alliances in container shipping: A review of the literature and future research agenda
- Measuring green marketing: Scale development and validation
- Service innovation enabled by Internet of Things and cloud computing–a service-dominant logic perspective
- The Effectivity Of Public Services Based On Smart Goverment In Bukit Raya Distric Pekanbaru City
- Can beauty save service failures? The role of recovery employees’ physical attractiveness in the tourism industry