Service marketing Research Topics

Research Area/ Research Interest: Service Marketing

Research Paper Topics on Service marketing for Masters and PhD Thesis and publication

  1. Models of state clusterisation management, marketing and labour market management in conditions of globalization, risk of bankruptcy and services market …
  2.  An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service
  3. Ghosts in the machine: how marketing and human capital investments enhance customer growth when innovative services leverage self-service technologies
  4. Marketing and social influences, hospital branding, and medical tourists’ behavioural intention: Before-and after-service consumption perspective
  5.  Modernization of services on the railways
  6. The effects of innovative management, digital marketing, service quality and supply chain management on performance in cultural tourism business
  7. Marketing EffectivenessModel of Tourism Business in Thailand
  8. Optimal pricing decision of composite service offered by network providers in E-commerce environment
  9.  Cases and select readings in health care marketing
  10. Determinants of intention to use e-government services: An integrated marketing relation view
  11.  Customer service for hospitality and tourism
  12. Internal marketing: a systematic review
  13.  Hospitality and travel marketing
  14. Modern Features of Development of Tourist and Recreational Services in Uzbekistan
  15. Ways to Improve the Performance of Service Enterprises in Rural Areas
  16.  Global marketing management
  17.  Local flexibility market framework for grid support services to distribution networks
  18. Importance of offline service quality in building loyalty of OC service brand
  19.  Exploring social media affordance in relationship marketing practices in SMEs
  20. Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
  21. Effect of Service Quality on Satisfaction and Word-Of-Mouth: Small Scale Industries and their Commercial Banks in Tamil Nadu
  22. The conflicting conventions of care: Transformative service as justice and agape
  23. Adoption of electronic banking services in India: an extension of UTAUT2 model
  24. Harvesting online reviews to identify the competitor set in a service business: evidence from the hotel industry
  25.  International marketing
  26.  Under which conditions do manufacturing companies choose FDI for service provision in foreign markets? An investigation using fsQCA
  27. The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era
  28. Social media marketing activities and brand loyalty: A meta-analysis examination
  29. The spatial reach of financial centres: An empirical investigation of interurban trade in capital market services
  30.  Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
  31. Internal marketing cybersecurity-conscious culture
  32. The video-on-demand market in Germany: Dynamics, market structure and the (special) role of YouTube
  33. JPP&M’s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy
  34.  Digital marketing strategy: an integrated approach to online marketing
  35.  Designing satisfying service encounters: website versus store touchpoints
  37. Blame and service recovery strategies in lateral exchange markets
  38. CUSTOMER LOYALTY: The Effect Customer Satisfaction, Experiential Marketing and Product Quality
  39. What is augmented reality marketing? Its definition, complexity, and future
  40. Are public service media distinctive from the market? Interpreting the political information environments of BBC and commercial news in the United Kingdom
  41. Marketing strategies in the decision-making process for undergraduate choice in pursuit of hospitality and tourism higher education: The case of Hong Kong
  42. Unifying technology and people: revisiting service in a digitally transformed world
  43. Do mobile health (mHealth) services ensure the quality of health life? An integrated approach from a developing country context
  44. Customer Service Techniques and National Insurance Company Efficiency
  45. Study on the steady state of the propagation model of consumers’ perceived service quality in the community group-buying
  46.  Effect of customization, core self-evaluation, and information richness on trust in online insurance service: Intelligent agent as a moderating variable
  47. Real-world evidence in a national health service: results of the UK CardioMEMS HF system Post-Market study
  48. How does service climate influence hotel employees’ brand citizenship behavior? A social exchange and social identity perspective
  49. I have to choose this university: Understanding perceived usefulness of word of mouth (WOM) in choosing universities among students of higher education
  50. Emerging advisory service agri-enterprises: a dual perspective on technical and business performance
  51.  Impact of social media marketing features on consumer’s purchase decision in the fast-food industry: Brand trust as a mediator
  52. Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation
  53. Frontline employees’ display of fake smiles and angry faces: when and why they influence service performance
  54. Marketing capabilities for b2b firms
  55. Hotel Service Quality and Its Effect on Customer Loyalty: The Case of Ubon Ratchathani, Thailand during COVID-19 Pandemic
  56. Does corporate social responsibility enhance political marketing?
  57. Analysing tourism destination promotion through Facebook by Destination Marketing Organizations of India
  58. Anthropomorphism and customers’ willingness to use artificial intelligence service agents
  59. ‘Service quality’and higher education: investigating Chinese international student and academic perspectives at a UK university
  60. Four-stage model of value creation for sustainability-oriented marketing: en route to participatory marketing
  61. AI in marketing, consumer research and psychology: a systematic literature review and research agenda
  62. Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
  63. Do brands’ social media marketing activities matter? A moderation analysis
  64. Open innovation business model as an opportunity to enhance the development of sustainable shared mobility industry
  65.  The evolution of the digital service ecosystem and digital business model innovation in retail: The emergence of meta-ecosystems and the value of physical …
  66. Product price, quality, and service decisions under consumer choice models
  67. Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector/online travel services
  68. Does customer experience always benefit company? Examining customers’ epistemic motivation and interaction with service contexts
  69. Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
  70. Metaverse–the new marketing universe
  71. Towards digital dole parole: A review of digital self-service initiatives in Australian employment services
  72.  Tourism management and marketing in transformation: preface
  73. Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
  74. Preference heterogeneity of local government for implementing ICT infrastructure and services through public-private partnership mechanism
  75. Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial …
  76. Ante La Duda, Pregunta: a social marketing campaign to improve contraceptive access during a public health emergency
  77.  The Influence of E-Customer Relationship Management on Customer Experience in E-Banking Service
  78. Exploring customer experience, commitment, and engagement behaviours
  79. The dark-side of coopetition: it’s not what you say, but the way that you do it
  80.  Work, women and the labour market
  81.  Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework
  82. Empowering education with crowdfunding: The role of crowdfunded resources and crowd screening
  83. Service provision in distribution channels
  84. Green tourism business as marketing perspective in environmental management
  85. How do hotel characteristics moderate the impact of COVID-19 on hotel performance? Evidence from Taiwan
  86.  The state of play in electric vehicle charging services–A review of infrastructure provision, players, and policies
  87. Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities
  88. Understanding the power of word-of-mouth
  89. Friendly or competent? The effects of perception of robot appearance and service context on usage intention
  90. New public management and customer perceptions of service quality–a mixed-methods study
  91. How data-driven innovation capability is shaping the future of market agility and competitive performance?
  92. Prosumers as active market participants: A systematic review of evolution of opportunities, models and challenges
  93. Actor ecosystem readiness: Understanding the nature and role of human abilities and motivation in a service ecosystem
  94. Innovating the cultural heritage museum service model through virtual reality and augmented reality: The effects on the overall visitor experience and satisfaction
  95. Consumer loyalty of Indonesia e-commerce SMEs: the role of social media marketing and customer satisfaction
  96. Spatiotemporal evolution of ridesourcing markets under the new restriction policy: A case study in Shanghai
  97. Bridging service employees’ perceptions of CSR and organizational citizenship behavior: The moderated mediation effects of personal traits
  98. The role of social media marketing and brand image on smartphone purchase intention
  99. An empirical examination of the overall customer satisfaction with the service delivery of mobile network operators in South Africa
  100. Optimizing hybrid offshore wind farms for cost-competitive hydrogen production in Germany
  101. Consumer attitude and intention toward ridesharing
  102. Blockchain-cloud transparent data marketing: Consortium management and fairness
  103. Organising Competition for the Market
  104. Empirical Investigation of Mediating Role of Six Sigma Approach in Rationalizing the COQ in Service Organizations
  105.  International marketing
  106. Utilization of electric vehicles for vehicle-to-grid services: progress and perspectives
  107. Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention
  108. Use of Information and Communication Technologies in Higher Education: Trends in the Digital Economy
  109. The impact of airline alliance strategy on the perceived service quality: A global survey
  110. Income generation programs for persons with mental health challenges: Practices from 13 Indian mental health rehabilitation centers
  111. Artificial intelligence in marketing: A systematic literature review
  112. Self-Preferencing in Markets with Vertically Integrated Gatekeeper Platforms
  113. The Mediating Effect of E-WOM on the Relationship Between Digital Marketing Activities and Intention to Buy Via Shopee
  114.  3D printing: Making an innovative technology widely accessible through makerspaces and outsourced services
  115. Trends and patterns in digital marketing research: bibliometric analysis
  116.  Collecting samples from online services: How to use screeners to improve data quality
  117. From the Classic Business Model to Open Innovation and Data Sharing—The Concept of an Open Car-Sharing Business Model
  118. Making sense of sensory brand experience: Constructing an integrative framework for future research
  119. The burden of OA-health services and economics
  120. Understanding social resistance to determine the future of Internet of Things (IoT) services
  121. Price, online coupon, and store service effort decisions under different omnichannel retailing models
  122. A study on the revolution of consumer relationships as a combination of human interactions and digital transformations
  123. The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector
  124. Luxury tourism–a review of the literature
  125. A market of black boxes: The political economy of Internet surveillance and censorship in Russia
  126. Repurchase intention in online knowledge service: the brand awareness perspective
  127.  Value co-creation and perceived value: A customer perspective in the hospitality context
  128. Privacy & market concentration: Intended & unintended consequences of the GDPR
  129. From customer-, to actor-, to stakeholder engagement: Taking stock, conceptualization, and future directions
  130. Japanese aviation market performance during the COVID-19 pandemic-Analyzing airline yield and competition in the domestic market
  131. Customer experience in digital banking: A review and future research directions
  132. Innovative Strategies Of Tourism Development In Uzbekistan
  133. Role of Commercial Banks Financing and Explaining towards the Small-Scale Firms in Tamil Nadu: An Empirical Investigation of Entrepreneur’s Perspectives
  134. A micro-ethnographic study of Big Data-based innovation in the financial services sector: Governance, ethics and organisational practices
  135. The personalization–privacy paradox at the nexus of social exchange and construal level theories
  136. The impact of customer relationship management and company reputation on customer loyalty: The mediating role of customer satisfaction
  137. Literature analysis on product-service systems business model: a promising research field
  138.  Women and the labour market
  139. Determinants of SME’s social media marketing adoption: competitive industry as a moderator
  140. Artificial intelligence service recovery: The role of empathic response in hospitality customers’ continuous usage intention
  141. Pursuing quality in early childhood education with a government-regulated voucher: Views of parents and service providers in Hong Kong
  142. Hyper-Personalization: An AI-Enabled Personalization for Customer-Centric Marketing
  143. The digital transformation of a traditional market into an entrepreneurial ecosystem
  144. Deciding online and offline sales strategies when service industry customers express fairness concerns
  145. The role of interactivity on customer engagement in mobile e-commerce applications
  146. Avaliação de estratégias em marketing de serviços: um enfoque multicritério
  147. The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding
  148. The bright side of online consumer behavior: Continuance intention for mobile payments
  149. Retrospective view and thematic analysis of value co-creation through bibliometric analysis
  150. Adaptation of Digital Marketing of Coffee MSME Products to Digital Transformation in the Era of the Covid-19 Pandemic
  151. Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain
  152. Repositioning and market power after airline mergers
  153.  The new rules of marketing and PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
  154. The relationship between anti-consumption lifestyle and the trust triangle in a ride-sharing platform: A cross-cultural study of US and Indian consumers
  155. Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes
  156. Multi-stakeholder perspectives on the impacts of service robots in urban hotel rooms
  157. The convenience of shopping via voice AI: Introducing AIDM
  158. Uncovering the use of the social support concept in social marketing interventions for health
  159. Viral marketing: Influencer marketing pivots in tourism–a case study of meme influencer instigated travel interest surge
  160. Tourists’ attitudes toward the use of artificially intelligent (AI) devices in tourism service delivery: moderating role of service value seeking
  161.  Strategic alliances in container shipping: A review of the literature and future research agenda
  162. Measuring green marketing: Scale development and validation
  163. Service innovation enabled by Internet of Things and cloud computing–a service-dominant logic perspective
  164.  The Effectivity Of Public Services Based On Smart Goverment In Bukit Raya Distric Pekanbaru City
  165. Can beauty save service failures? The role of recovery employees’ physical attractiveness in the tourism industry