Consumer Behavior and green marketing Research Topics Ideas

Research area interest and ideas: Consumer Behavior and green marketing for MS PhD Thesis

1. Green marketing and its impact on consumer buying behavior.
2. Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
3. Investigation of green marketing tools’ effect on consumers’ purchase behavior
4. A Study on Consumer Behaviour on Green Marketing with reference to Organic Food Products in Tiruchirappalli District
5. An introduction to green marketing
6. Opportunities for green marketing: young consumers
7. To green or not to green: The influence of green marketing on consumer behaviour in the hotel industry
8. Green marketing
9. Green marketing: A study of consumers’ attitude towards environment friendly products
10. Characteristics of research on green marketing
11. Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda
12. Green marketing
13. Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius
14. Green marketing and its impact on consumer buying behavior
15. Green marketing and consumer behavior: The case of gasoline products
16. Towards sustainability: the third age of green marketing
17. Transformative green marketing: Impediments and opportunities
18. Green marketing: legend, myth, farce or prophesy?
19. Impact of green marketing on consumer purchase intention
20. Effect of green marketing on consumer purchase behavior
21. The influence of green marketing on consumer purchase behavior
22. Beyond ecolabels: what green marketing can learn from conventional marketing
23. Influence of green marketing on consumer behavior: a realistic study on Bangladesh
24. Consumer behaviour and environmental sustainability
25. Green marketing consumer-level theory review: A compendium of applied theories and further research directions
26. Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE
27. Effect of Green Marketing on Consumer Behaviour–A Study with Particular Reference to West Bengal (India)
28. A new model for testing green consumer behaviour
29. “Green Marketing”: an analysis of definitions, strategy steps, and tools through a systematic review of the literature
30. Green marketing philosophy: a study of Spanish firms with ecolabels
31. Impact of Green Marketing Strategies on Consumer Purchase Behaviour.
32. GREEN MARKETING IN INDIA AND ITS IMPACT ON CONSUMER BEHAVIOUR.
33. Consumer attitude towards green marketing: an exploratory study
34. Re‐evaluating green marketing strategy: a stakeholder perspective
35. Green marketing, public policy and managerial strategies
36. Framing green consumer behaviour research: opportunities and challenges
37. Consumer attitude towards green marketing in India.
38. Green marketing and sustainable development challenges and opportunities
39. Expression of green marketing developing the conception of corporate social responsibility
40. Green value added
41. Green branding and eco-innovations for evolving a sustainable green marketing strategy
42. Green marketing in India: Emerging opportunities and challenges
43. Using strategic alliances to develop credible green marketing
44. International green marketing: A comparative study of British and Romanian firms
45. Green marketing and consumerism as social change in China: Analyzing the literature
46. AStudy on the Consumer Behaviour towards Green Marketing Practices-With Special Reference to Coimbatore City
47. The concept of green marketing and green product development on consumer buying approach
48. Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
49. Application of GREEN scale to understanding US consumer response to green marketing communications
50. Green marketing: policies and practices for sustainable development
51. Online environmental citizenship: Blogs, green marketing and consumer sentiment in the 21st Century
52. Social normalisation: Using marketing to make green normal
53. B2B green marketing and innovation theory for competitive advantage
54. Green marketing: An attitudinal and behavioural analysis of Indian consumers
55. Green marketing of consumer electronics. II
56. Exploring consumer attitude and behaviour towards green practices in the lodging industry in India
57. Can green marketing be used as a tool for sustainable growth?: A study performed on consumers in India-An emerging economy
58. Green marketing-emerging dimensions
59. Green marketing: A study of consumers’ buying behavior in relation to green products
60. Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian consumers
61. Development of a green consumer behaviour model
62. Green marketing effects on the consumer
63. Green marketing: a study of consumer purchase behaviour for green homes
64. Green marketing’functions in building corporate image in the retail setting
65. Towards a new model for green consumer behaviour: A self‐determination theory perspective
66. Understanding consumer behaviour towards green cosmetics
67. Consumer green behaviour toward green products and green purchase decision
68. Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials
69. Awareness of eco-label in Malaysia’s green marketing initiative
70. Green marketing: Impact of green advertising on consumer purchase intention
71. Green consumer behavior and its implications on brand marketing strategy
72. An analysis of consumer behaviour of green marketing
73. A Study on Consumer Awareness Towards Green Marketing with Special Reference to Indore Region
74. Facing the backlash: green marketing and strategic reorientation in the 1990s
75. Green marketing: Gap analysis in the decision making process of a green consumer
76. Green marketing
77. Green marketing intervention strategies and sustainable development: A conceptual paper
78. Golden goose or wild goose? The hunt for the green consumer
79. Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits
80. Social normalisation and consumer behaviour: using marketing to make green normal
81. The study of consumer green education via the internet of things with green marketing
82. Choosing the right green marketing strategy
83. Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea
84. On green marketing: consumer behaviour in response to marketing renewable energy usage
85. Evaluation of effectiveness of green marketing mix on consumer satisfasction and loyalty:(case study: the East Azarbaijan Pegah Dairy Company in Tabriz, Iran).
86. Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions
87. How green marketing, perceived motives and incentives influence behavioral intentions
88. Green products: an exploratory study on the consumer behaviour in emerging economies of the East
89. Green marketing and its impacts on consumer behavior in sports shops
90. Green marketing: The case of Greece in certified and sustainably managed timber products
91. Green marketing and Indian consumer
92. Green marketing: A theoretical perspective
93. Review of literature on green consumer behaviour over 25 years (1994-2018)
94. The impact of green marketing and perceived innovation on purchase intention for green products
95. A study of the impact of green marketing on consumer purchasing patterns and decision making in Telangana, India
96. How green marketing works: Practices, materialities, and images
97. Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
98. Green marketing: a study of consumer attitude & environmental concern
99. Green marketing orientation: Conceptualization, scale development and validation
100. Reevaluating green marketing: a strategic approach
101. Green marketing and green places: A taxonomy for the destination marketer
102. State of green marketing research over 25 years (1990-2014): Literature survey and classification
103. Green power in perspective: Lessons from green marketing of consumer goods
104. Consumer Preferences change when it comes to green Marketing
105. Social costs of environmental justice associated with the practice of green marketing
106. Identifying the green consumer: A segmentation study
107. Re‐examining green purchase behaviour and the green consumer profile: new evidences
108. Green marketing strategies: how do they influence consumer-based brand equity?
109. Determining the characteristics to profile the” green” consumer: an exploratory approach
110. Managing green marketing: Hong Kong hotel managers’ perspective
111. Impact of Green Marketing on Consumer Behaviour: A Case Study on the Furniture Industry
112. Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products
113. The green consumer behavior
114. Factors influencing buying behaviour of green energy consumer
115. Green Marketing: An Indian Perspective.
116. A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies
117. Green marketing and consumer satisfaction
118. Profiling green consumer characteristics: an eternal quandary
119. Awareness of green marketing and its influence on consumer perception: An exploratory study
120. The Impact of Green Marketing on Green Consumer Behaviour in Jordan
121. Green marketing: Consumers Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector
122. Exploring the effect of Starbucks’ green marketing on consumers’ purchase decisions from consumers’ perspective
123. Enhancing the green purchase intention based on green marketing: an empirical study from Pakistan
124. The consumer behaviour context of ecolabelling
125. A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry
126. Consumer purchase behaviour for green products
127. Green consumer market segmentation: empirical findings from Portugal
128. A quantitative analysis of consumer behaviour in relation to electronic cars resulting in a new green marketing approach for the German car industry
129. Green marketing in India: a study of consumer behaviour in Punjab
130. Analysis of green marketing as environment protection tool: a study of consumer of dehradun
131. The influence of cultural values and environmental attitudes on green consumer behaviour
132. Identifying the green consumer: A segmentation study
133. Green Consumer Behaviour
134. Green marketing strategies in the dairy sector: Consumer‐stated preferences for carbon footprint labels
135. AN ANALYTICAL STUDY ON CONSUMER BEHAVIOR TOWARDS GREEN MARKETING PRACTICES IN LUCKNOW
136. A green segmentation: Identifying the green consumer demographic profiles in Sri Lanka
137. The impact of green marketing on customer satisfaction and environmental safety
138. A study about life style characteristics of green consumer
139. Buyer characteristics of the green consumer and their implications for advertising strategy
140. Perceived greenwashing: the effects of green marketing on environmental and product perceptions
141. The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding
142. Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention
143. Green marketing: the roles of appeal type and price level
144. Consumer Attitude towards Green Marketing in Bangladesh.
145. Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust
146. A RESEARCH ON THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON THE GREEN MARKETING AWARENESS AND CONSUMER …
147. Green marketing initiatives and sustainable issues in hotel industry
148. The determinants of hotels’ marketing managers’ green marketing behaviour
149. Green consumer behavior and environmental sustainability
150. What’s in it for the customers? Successfully marketing green clothes
151. Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market
152. Consumer perceptions of green marketing claims: An examination of the relationships with type of claim and corporate credibility
153. THE INFLUENCE OF GREEN MARKETING ON CONSUMER ENVIRONMENTAL AWARENESS.
154. Green Marketing and its Impact on Consumer Buying Behavior
155. Determining the characteristics to profile the “green” consumer: an exploratory approach
156. Green marketing and perceived corporate image: A study of fast moving consumer goods in Lagos state Nigeria
157. A paradigm shift in consumer behaviour towards green cosmetics: An empirical study
158. Green Marketing Communication and Consumer Response in Emerging Markets
159. Green consumer behavior: The case of Czech consumers of generation Y
160. Environmentally conscious consumer behavior and green marketing: an analytical study of the Indian market
161. Saved to My library
162. Green consumer behavior in the cosmetics market
163. Consumer adoption of green products: Modeling the enablers
164. The green side of the automotive industry: A consumer-based analysis
165. Influence of Green Marketing Practice on Consumer Buying Behavior: Moderating Persuasion of Environmental Awareness.
166. THE IMPACT OF GREEN MARKETING TOWARDS CONSUMER BEHAVIOUR IN VIETNAM
167. The impact of consumer green behaviour on green loyalty among retail formats
168. An analysis of the wealth effects of green marketing strategies
169. Antecedents of green consumer behaviour: a study of consumers in a developing country like India
170. Changing Consumer Behaviour with Green Marketing
171. Effect of green marketing on consumer purchase intentions with regard to the company’s image as a mediator in the retail setting case study: The customers of …
172. Saved to My library
173. The effect of green marketing of plastic bag ban policy in modern retail stores on consumer green behavior in Bogor city
174. The impact of green marketing on consumer buying behaviour in major supermarkets in Nairobi County
175. Green product and consumer behavior: An analytical study
176. Initiating consumer education is important for green marketing to be flourished: A preliminary research
177. The Effect of Green Marketing on Brand Image and Purchase Decision (Study on Consumer of Starbucks Café Ubud, Gianyar Bali)
178. Green marketing strategy and the firm’s performance: the moderating role of environmental culture
179. An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana
180. Investigating the types of value and cost of green brands: Proposition of a conceptual framework
181. Role of pro-environmental post-purchase behaviour in green consumer behaviour
182. Understanding the influence of green marketing strategies on consumer perception and decision–making
183. The effect of green marketing of plastic bag ban policy in modern retail stores on consumer green behavior in Bogor city
184. The impact of green marketing on consumer buying behaviour in major supermarkets in Nairobi County
185. Green product and consumer behavior: An analytical study
186. Initiating consumer education is important for green marketing to be flourished: A preliminary research
187. The Effect of Green Marketing on Brand Image and Purchase Decision (Study on Consumer of Starbucks Café Ubud, Gianyar Bali)
188. Green marketing strategy and the firm’s performance: the moderating role of environmental culture
189. An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana
190. Investigating the types of value and cost of green brands: Proposition of a conceptual framework
191. Role of pro-environmental post-purchase behaviour in green consumer behaviour
192. Understanding the influence of green marketing strategies on consumer perception and decision–making
193. Analysis of the effect of green marketing on consumer purchasing decisions on The Body Shop Gorontalo product
194. Green marketing and EMS: assessing potential consumer influence on EMS development in fresh food chains: a report for the Rural Industries Research and …
195. Attitudes and purchase behaviour of green products among generation Y consumers in South Africa
196. GREEN AWARENESS EFFECTS ON CONSUMERS’PURCHASING DECISION: SOME INSIGHTS FROM MALAYSIA.
197. Investigation of green consumer profile: a case of Lithuanian market of eco-friendly food products
198. Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India: A case of electric sector
199. Green product awareness has the potential to promote green consumer behaviour: Evidence from Kuala-Lumpur
200. “Green” segmentation: an application to the Portuguese consumer market
201. Impact of Green Marketing Tools on Consumer Buying Behaviour
202. Factors Affecting Consumer Purchasing Behavior: A Green Marketing Perspective in Vietnam

203. Saved to My library
204. Green marketing of cosmetics and toiletries in Thailand
205. A study on consumer behaviour towards purchase of eco friendly products in Coimbatore
206. Consumer perception towards effectiveness of green communication strategies: an exploratory study
207. Types of value and cost in consumer–green brands relationship and loyalty behaviour
208. … influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior …
209. Green marketing: A study of consumer perception on using eco-friendly products
210. Consumer attitude toward using eco-friendly plastic bags: A green marketing approach
211. Green Marketing & Ethical Consumerism: shaping consumer behaviour
212. Pengaruh program green marketing di hotel Shangri-la Jakarta terhadap green consumer behavior
213. The role of green marketing in developing consumer behaviour towards green products
214. Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap?
215. CONSUMER ATTITUDE TOWARDS THE MARKETING-MIX OF THE GREEN PRODUCTS.
216. Towards Sustainable Consumption: Analyzing Green Consumer Behaviour
217. Green marketing today–a mix of trust, consumer participation and life cycle thinking
218. Pengaruh green marketing, pengetahuan dan minat membeli terhadap keputusan pembelian
219. Green marketing strategies: an examination of stakeholders and the opportunities they present
220. Is social psychological model sufficient: empirical research gaps for understanding green consumer attitudinal behavior
221. Exploratory results on the antecedents and consequences of green marketing
222. Consumer green behaviour: An approach towards environmental sustainability
223. The impact of green marketing practices on consumer buying decision
224. Consumer Buying Behaviour and Green Marketing: Influence of Green Marketing on Buying Behaviour: Consumer Insights
225. Green Marketing Strategies, Diffusion of Innovation, and Global Consumer Values for Sustainability.
226. Green purchase behavior of undergraduate students in Hong Kong
227. The research analysis of the green label’s impact on the consumer purchase behavior
228. Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market
229. Impact of Marketing Mix on Consumer Attitude and Purchase intention towards’ Green’Products
230. Green Consumer Behaviour: Integration of Theory of Planned Behaviour and Technology Acceptance Model
231. Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu
232. Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
233. Green marketing variables and their effect on consumer buying behaviour
234. Impact of Green Marketing on Green Consumer Behaviour
235. Green Marketing and Consumer Scepticism in Emerging Economies
236. Is it easy to go green? Consumer perception and green concept
237. Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm
238. An analysis of the green consumer domain within sustainability research: 1975 to 2014
239. Green Marketing and the Green Consumer: Integrating Environmental Marketing into the Firm’s Overall Business Strategy
240. Green Marketing–What Drives Consumer Purchase Intention
241. The greening of consumer culture
242. The Effect of Green Marketing Mix On Green Consumer Behavior and Green Purchasing Decision
243. Green Marketing and Consumer Behavior towards Green Brands
244. Green marketing concept and consumer purchasing intention with special reference to consumer goods
245. Relation between Sustainable Green Marketing and Consumer Behaviour
246. Green Marketing: Consumer Buying Behaviour To Procure Eco-friendly Products
247. Research on mechanism of consumer innovativeness influencing green consumption behavior
248. Key issues and challenges of green consumer in consuming green product an Insight from the emerging country: Malaysia
249. Green Marketing–Concept, Awareness and Linkage with Consumer Purchase Decision
250. Artificial neural networks: a tool for understanding green consumer behavior

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