what is qualitative research? research methodology

what is qualitative research?

Qualitative research does not handles the measurable variable. This research is mainly done to find the relationships and to define the things in qualitative way. Represents the data in the form of pictures and words and results are judged through theoretical judgement.

what are techniques of  qualitative research?

  • Case Study
  • Focus Group Discussion
  • Field Research
  • Interviews
  • Observation

what are examples of qualitative research?

  • An interview conducted to observe the experience of the user after using touch screen mobile phone.
  • An observation is conducted to observe the effects of smoking on smokers.
  • An open ended question like  what is the understandability level of tutorials from T4Tutorials.com? Answer of this question can be descriptive. Every body gives answer in his own choice. So we can’t measure the data obtained from this open ended question.
Fazal Rehman Shamil
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