Marketing Research Research Topics

Research Area/ Research Interest: Managerial Finance

Research Paper Topics on Cost & Management Accounting for Masters and PhD Thesis and publication

  1. From silos to synergies: A systematic review of luxury in marketing research
  2. Progress in partial least squares structural equation modeling use in marketing research in the last decade
  3.  Overview of objective measurement technologies for nutrition research, food-related consumer and marketing research
  4. Conversations about conducting marketing research in mental health
  5.  WAYS TO ORGANIZE AND DEVELOP MARKETING RESEARCH IN THE LABOR MARKET
  6.  DESCRIPTION OF MODERN MARKETING RESEARCH METHODS IN THE MARKET ECONOMY
  7. Models that matter: How quantitative marketing research can impact public policy
  8. Trends and patterns in digital marketing research: bibliometric analysis
  9. The Role and Importance of Marketing Research in the Modernization of the Economy of the Republic
  10. Evaluate the multiplier effect of the development of pilgrimage tourism using Buddhist resources based on marketing research
  11.  Clearing the paradigmatic fog—how to move forward in business marketing research
  12.  Qualitative market research: a practitioner’s and buyer’s guide
  13. The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research
  14. Beyond decolonising–some thoughts on the future of marketing/marketing research in the Gulf/ME/NA region
  15. A citation and co-citation bibliometric analysis of omnichannel marketing research
  16. Environmental Management/Marketing Research: Bibliographic Analysis
  17. Six methods for latent moderation analysis in marketing research: A comparison and guidelines
  18. Using Schmid–Leiman solution with higher-order constructs in marketing research
  19. Challenging the status quo in marketing research
  20. Some Reflections on the State of Business-to-Business Marketing Research
  21. The Importance of Marketing Research in Increasing Revenue in Tourism and Hospitality Business
  22. A bibliometric and visual analysis of hospitality and tourism marketing research from 2000–2020
  23. EXPRESS: Models that Matter: How Quantitative Marketing Research Can Impact Public Policy
  24. The structure of sustainability marketing research: a bibliometric review and directions for future research
  25. Blockchain meets marketing: Opportunities, threats, and avenues for future research
  26. Global Requirement Engineering Through Secondary Market Research: Lessons From Real Consulting Projects
  27. Marketing research of the Russian aerostat market
  28. Conducting research in marketing with quasi-experiments
  29.  Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective
  30. Empirical capital market research in Germany
  31. Market Research and Insight: Past, Present and Future
  32. Limits to the imagination: Marketing and children’s culture
  33.  Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities
  34. MARKETING OF THE TRANSPORT SERVICES AND THE CONTENT AND TYPES OF MARKETING RESEARCH
  35.  Geodata in labor market research: trends, potentials and perspectives
  36. Artificial intelligence in marketing: A systematic literature review
  37. The Insights Industry: Towards a Performativity Turn in Market Research
  38.  Global marketing management
  39. Fashion marketing in emerging economies: An introduction
  40. The convergence of sustainability and marketing: Transforming marketing to respond to a new world
  41. JPP&M’s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy
  42. Promoting tourism business through digital marketing in the new normal era: a sustainable approach
  43. Seeing the Bigger Picture: Why Market Research History Matters?
  44.  Hospitality and travel marketing
  45. An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research
  46. Studying Healthcare from a Marketing Perspective
  47. Team over-empowerment in market research: A virtue-based ethics approach
  48. The Concept of Marketing Policy in Trade and Service Enterprises
  49. What is augmented reality marketing? Its definition, complexity, and future
  50. Identifying and Explaining the Effective Factors of Digital Marketing Strategies in Consumers’ Emotional States and Sales Rates: A Mixed Methods Research
  51. Food Marketing to—and Research on—Children: New Directions for Regulation in the United States
  52. The rise of new technologies in marketing: a framework and outlook
  53. Discovering prominent themes of the application of eye tracking technology in marketing research
  54.  Affective computing in marketing: practical implications and research opportunities afforded by emotionally intelligent machines
  55. Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda
  56. Market research as ascetic detachment: product testing in a German market test town
  57. Pricing research in hospitality and tourism and marketing literature: a systematic review and research agenda
  58.  Influencer marketing within business-to-business organisations
  59. An emerging theory of avatar marketing
  60. A synthesis of research on the marketing-sales interface (1984–2020)
  61.  Digital marketing strategy: an integrated approach to online marketing
  62. Machine learning in marketing: A literature review, conceptual framework, and research agenda
  63.  IMPORTANCE OF MARKETING SERVICE IN ENTERPRISES IN THE CONDITIONS OF IMPLEMENTATION OF DEVELOPMENT STRATEGY IN UZBEKISTAN
  64. … Social Media Marketing Research Boost Market Orientation: Companies can use big data analytics, artificial intelligence (AI), and social media marketing research to …
  65. An indigenous perspective of the Australasian marketing academy
  66. Empirical Dynamic Modelling for Exploring Complex Time Series in Management and Marketing Research
  67. AI in marketing, consumer research and psychology: a systematic literature review and research agenda
  68. Business-to-business marketing: Looking back, looking forward
  69. Automated Inference of Product Attributes and Their Importance from User-Generated Content: Can We Replace Traditional Market Research?
  70.  An Innovative Technique to Define Marketing Research Objective
  71.  Analysis of the main economic and marketing indicators of FE” DAKA-TEX” LLC
  72.  Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing
  73. Thirty-Four Years of Online Pharmaceutical Marketing Research: A Bibliometric Analysis
  74. The Marketing Research of Consumer Behavior in the Process of Market Selection
  75.  INTEREST IN SPORTS-A MARKETING RESEARCH APPROACH IN DISCOVERING PREDICTING FACTORS.
  76. Effect of Internet of Things on Marketing Performance: The Mediating Role of Entrepreneurship Orientation
  77. How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research
  78.  A global perspective on the marketing mix across time and space
  79. 50 years of social marketing: seeding solutions for the future
  80. Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing
  81. Big data, marketing analytics, and firm marketing capabilities
  82. Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century
  83.  Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
  84. Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research …
  85. Accounting for uncertainty in the measurement of unobservable marketing phenomena
  86. Education and Marketing: Decision Making, Spending, and Consumption
  87. Here comes the sun: Present and future impact in marketing and public policy research
  88.  MARKETING RESEARCH PERFORMANCE CRITERIA
  89. The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets
  90. Modern marketing concept
  91. Marketing EffectivenessModel of Tourism Business in Thailand
  92. The power of neuromarketing: Taking luxury fashion marketing in Southeast Asia markets to a whole new level
  93. THE ROLE OF MARKETING RESEARCH IN A HIGHLY COMPETITIVE ENVIRONMENT
  94.  Thriving through turbulence: Lessons from marketing academia and marketing practice
  95. Online influencer marketing
  96. Reference price research in marketing: a bibliometric analysis
  97. Past, present and future of research in relationship marketing-a machine learning perspective
  98. Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation
  99. Fashion marketing in emerging economies volume II: South American, Asian and African perspectives
  100. Applied Time-Series Analysis in Marketing
  101.  What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research
  102.  THE NEED TO IMPROVE MARKETING RESEARCH IN COMMERCIAL BANKS OF UZBEKISTAN
  103. Social media marketing system: conceptualization, scale development and validation
  104. Measuring green marketing: Scale development and validation
  105.  Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
  106. Controlling for spurious moderation in marketing: A review of statistical techniques
  107. Impact and Challenges of Digital Marketing in Healthcare Industries during Digital Era and Covid-19 Pandemic
  108. Challenging political communication and marketing research: the measurement of implicit attitudes in the age of scandals
  109. Marketing and family firms: theoretical roots, research trajectories, and themes
  110.  Artificial intelligence (AI) applications for marketing: A literature-based study
  111. FEATURES OF HOTEL MARKETING RESEARCH
  112. Marketing performance assessment and accountability: Process and outcomes
  113. Personalization in personalized marketing: Trends and ways forward
  114. Marketing strategy: The Influence of Corporate Social Responsibility on Brand Awareness
  115. The impact of boards of directors on chief marketing officer performance: Framing and research agenda
  116. B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review
  117.  AI-Enabled Marketing Solutions in Marketing Decision Making: AI Application in Different Stages of Marketing Process
  118. What blockchain can and can’t do: Applications to marketing and privacy
  119.  Absolute Essentials of Marketing Research
  120.  International marketing
  121. Language Research in Marketing
  122. A Digital Marketing Strategy Based on Applications to Rise Customer Satisfaction
  123. How, why, and when disclosure type matters for influencer marketing
  124. Killing Two Birds with One Stone: Special Session on Marketing Research with Practical Relevance: An Abstract
  125. THE PROCEDURE FOR ORGANIZING MARKETING RESEARCH AT INDUSTRIAL ENTERPRISES IN THE CONTEXT OF MODERNIZATION IN UZBEKISTAN
  126. Marketing investment and intangible brand capital
  127. Economic aspects of gender equality: results of marketing research
  128. Pain (and pleasure) in marketing and consumption: An integrative literature review and directions for future research
  129.  The value of context-specific studies for marketing
  130. The effect of digital marketing on value creation and customer satisfaction
  131. The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
  132. Marketing Research on Demoraphic Structure and Customers Satisfaction of Flats in Dki Jakarta
  133. Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda
  134. Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
  135. Marketing management: an Asian perspective
  136. Investigating the Interrelationships between Digital Marketing and Marketing Intelligence and Their Effect on Business Strategy
  137. Pricing and Marketing Research of Chemical Products
  138. Differential effect of client-based and non-client-based projects on marketing students’ course performance and evaluations
  139. Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts
  140. What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers
  141. The effect of digital marketing, digital finance and digital payment on finance performance of indonesian smes
  142.  The Importance of Market Research
  143. The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products
  144.  TV media marketing research under the background of big data: A Review
  145.  RESEARCH OF MARKETING ACTIVITIES IN THE PRODUCTION ENTERPRISE” OR GOLDEN OIL” LLC
  146. A New Approach in Marketing Research: Identifying the Customer Expected Value through Machine Learning and Big Data Analysis in the Tourism Industry
  147.  An integrated social network marketing metric for business-to-business SMEs
  148. INCREASING EFFECTIVENESS OF MARKETING RESEARCH IN PUBLIC TRANSPORT
  149. Genetic data: Potential uses and misuses in marketing
  150. Sustainable consumption research and the role of marketing: a review of the literature (1976–2021)
  151. Twitter Marketing Research
  152. Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication
  153. Experiences of Foreign Countries in the Use of Marketing Research in Retail Trade and Their Application in the Context of Uzbekistan
  154. Incidence of market typologies and pattern of marketing activity performance in selected African countries
  155. The role of consumer data in marketing: A research agenda
  156. Automatic market research of mobile health apps for the self-management of allergic rhinitis
  157. No story without a storyteller: The impact of the storyteller as a narrative element in online destination marketing
  158. THE NECESSASITY OF INTERNATIONAL MARKETING RESEARCH FOR EFFECTIVE GROWTH OF EXPORT-ORIENTED GOODS IN UZBEKISTAN
  159. Broadening the definition of socially responsible marketing
  160.  ‘Sustainable’marketing mixes and the paradoxical consequences of good intentions
  161.  Theoretical Foundations of Marketing Research in Tourist Destinations
  162. The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities
  163.  Trust in blockchain-enabled exchanges: Future directions in blockchain marketing
  164. The short history and long future of research on market categories

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