Why qualitative research is better than quantitative?

Why qualitative research is better than quantitative research?

Qualitative research is in high demand when the researcher has not enough  idea about the research. It is used to define the problem and to come up with an approach for the research.

Why quantitative research is better than qualitative research?

Quantitative research is in high demand because it is more objective, to the point, fast, focused, more scientific, and more acceptable in the scientific community.

Let’s see a common difference between qualitative and quantitative research to find the answer.

Difference between qualitative vs quantitative research

Qualitative Research Quantitative Research
Focus on  Gathering of mainly verbal data rather than measurements Measurable data are being gathered and analyzed
Type of data collection Descriptive measurable
Helpful senses to observe the results.  Such as Sight, smell, touch, taste, and hearing.


Instruments such as graduated cylinders, rulers, vernier caliper, balances, thermometers, and beakers.
Data collection methods or Examples interviews, literature review, focus groups, Observation,  ethnography, etc Surveys, Experiments, and observations expressed in  numbers
Examples Observation: is conducted to observe the ease of eye movement of a person who is playing our developed video game.

Interview: conducted to observe the experience of the user after using a touch screen mobile phone.

Survey: is conducted for the performance of tutorials of T4Tutorials;

T4Tutorials.com is a website that provides easy and simple tutorials for boring subjects.

1. strongly agree
2. agree
3. disagree
4. strongly disagree


Based on
a subjective approach an objective approach
usually expressed in words and statements etc. graphs and numbers etc
What kind of data is taken in the Qualitative research method? Verbal data Measurable data
Research Type Exploratory research methods Conclusive research method
Based on open-ended questions multiple choice questions
Respondents required only a few respondents needs many respondents
The reasoning used to synthesize data?

Inductive/Deductive Reasoning

Inductive Reasoning Deductive Reasoning
Inquiry process-oriented inquiry does not involve a process-oriented inquiry
product Gives an initial understanding of the data Recommends a final course of action
the objective of the research Discover the various ideas examine the cause and effect between the variables