Why qualitative research is better than quantitative?
Why qualitative research is better than quantitative research?
Qualitative research is in high demand when the researcher has not enough idea about the research. It is used to define the problem and to come up with an approach for the research.
Why quantitative research is better than qualitative research?
Quantitative research is in high demand because it is more objective, to the point, fast, focused, more scientific, and more acceptable in the scientific community.
Let’s see a common difference between qualitative and quantitative research to find the answer.
Difference between qualitative vs quantitative research
| Qualitative Research | Quantitative Research | |
| Focus on | Gathering of mainly verbal data rather than measurements | Measurable data are being gathered and analyzed |
| Type of data collection | Descriptive | measurable |
| Helpful | senses to observe the results. Such as Sight, smell, touch, taste, and hearing.
| Instruments such as graduated cylinders, rulers, vernier caliper, balances, thermometers, and beakers. |
| Data collection methods or Examples | interviews, literature review, focus groups, Observation, ethnography, etc | Surveys, Experiments, and observations expressed in numbers |
| Examples | Observation: is conducted to observe the ease of eye movement of a person who is playing our developed video game. Interview: conducted to observe the experience of the user after using a touch screen mobile phone. | Survey: is conducted for the performance of tutorials of T4Tutorials; T4Tutorials.com is a website that provides easy and simple tutorials for boring subjects. 1. strongly agree
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| Based on | a subjective approach | an objective approach |
| usually expressed in | words and statements etc. | graphs and numbers etc |
| What kind of data is taken in the Qualitative research method? | Verbal data | Measurable data |
| Research Type | Exploratory research methods | Conclusive research method |
| Based on | open-ended questions | multiple choice questions |
| Respondents required | only a few respondents | needs many respondents |
| The reasoning used to synthesize data? | Inductive Reasoning | Deductive Reasoning |
| Inquiry | process-oriented inquiry | does not involve a process-oriented inquiry |
| product | Gives an initial understanding of the data | Recommends a final course of action |
| the objective of the research | Discover the various ideas | examine the cause and effect between the variables |