What is the primary focus of business anthropology?
A) The study of ancient business practices
B) The analysis of business environments and practices using anthropological methods
C) The development of new business technologies
D) The examination of corporate financial systems Answer: B) The analysis of business environments and practices using anthropological methods
Which concept involves understanding how organizational culture affects business practices?
A) Cultural relativism
B) Corporate culture
C) Business ethics
D) Market segmentation Answer: B) Corporate culture
What is “ethnographic research” in the context of business anthropology?
A) The study of financial transactions
B) The detailed observation and analysis of business practices and employee behavior
C) The analysis of market trends
D) The development of corporate strategies Answer: B) The detailed observation and analysis of business practices and employee behavior
Who is considered a key figure in applying anthropology to business practices?
A) Clifford Geertz
B) Keith Hart
C) Edward Said
D) Erving Goffman Answer: B) Keith Hart
Which method is commonly used by business anthropologists to gather insights about consumer behavior?
A) Surveys
B) Ethnographic fieldwork
C) Financial audits
D) Market analysis Answer: B) Ethnographic fieldwork
What does “organizational anthropology” focus on?
A) The economic impact of organizations
B) The cultural and social dynamics within organizations
C) The historical development of organizations
D) The legal aspects of organizational behavior Answer: B) The cultural and social dynamics within organizations
What is the role of a “corporate ethnographer”?
A) To manage corporate finances
B) To study and analyze the cultural aspects of an organization
C) To design new business technologies
D) To create marketing strategies Answer: B) To study and analyze the cultural aspects of an organization
Which concept refers to the shared values, beliefs, and practices within a business organization?
A) Business strategy
B) Organizational culture
C) Corporate governance
D) Market positioning Answer: B) Organizational culture
What does “market segmentation” involve in business anthropology?
A) The analysis of financial performance
B) The division of a market into distinct groups of consumers with similar needs or characteristics
C) The development of new business models
D) The study of corporate ethics Answer: B) The division of a market into distinct groups of consumers with similar needs or characteristics
How does “cultural intelligence” benefit business practices?
A) By improving financial forecasting
B) By enhancing the understanding of and adaptability to different cultural contexts
C) By streamlining production processes
D) By developing new technologies Answer: B) By enhancing the understanding of and adaptability to different cultural contexts
Which approach in business anthropology examines the impact of globalization on local business practices?
A) Cross-cultural analysis
B) Ethnographic research
C) Economic anthropology
D) Global business strategy Answer: A) Cross-cultural analysis
What is “corporate social responsibility” (CSR) in business anthropology?
A) The analysis of corporate profitability
B) The commitment of businesses to ethical practices and positive contributions to society
C) The development of new corporate policies
D) The study of organizational hierarchies Answer: B) The commitment of businesses to ethical practices and positive contributions to society
Which method is often used to understand employee satisfaction and organizational dynamics?
A) Financial audits
B) Performance reviews
C) Employee surveys and interviews
D) Market research Answer: C) Employee surveys and interviews
What does “cultural mapping” involve in business anthropology?
A) The creation of new cultural norms
B) The visualization of cultural relationships and practices within a business context
C) The assessment of market potential
D) The analysis of economic data Answer: B) The visualization of cultural relationships and practices within a business context
How can “business anthropology” improve customer experience?
A) By developing new marketing strategies
B) By understanding and addressing the cultural and social factors that influence consumer behavior
C) By optimizing production processes
D) By analyzing financial performance Answer: B) By understanding and addressing the cultural and social factors that influence consumer behavior