Anthropology of Media and Communication MCQs

By: Prof. Dr. Fazal Rehman Shamil | Last updated: August 6, 2024

  1. What is the primary focus of the anthropology of media and communication?
    A) The study of technological advancements
    B) The examination of how media and communication technologies affect cultures and societies
    C) The analysis of economic impacts of media
    D) The development of media strategies
    Answer: B) The examination of how media and communication technologies affect cultures and societies
  2. Who is a key figure in the study of media as a cultural process?
    A) Clifford Geertz
    B) Marshall McLuhan
    C) Erving Goffman
    D) Edward Said
    Answer: B) Marshall McLuhan
  3. Which concept refers to the way media technologies shape and are shaped by cultural practices?
    A) Media convergence
    B) Cultural imperialism
    C) Media ecology
    D) Technological determinism
    Answer: C) Media ecology
  4. What does “cultural imperialism” refer to in the context of media studies?
    A) The spread of local cultures through global media
    B) The dominance of one culture’s media content over others
    C) The use of media for cultural preservation
    D) The creation of media technologies
    Answer: B) The dominance of one culture’s media content over others
  5. Which term describes the process by which media technologies are integrated into everyday life?
    A) Media saturation
    B) Media convergence
    C) Media literacy
    D) Media globalization
    Answer: A) Media saturation
  6. What does “media anthropology” explore?
    A) The history of media technologies
    B) The social and cultural implications of media practices
    C) The economic impact of media companies
    D) The development of media production techniques
    Answer: B) The social and cultural implications of media practices
  7. Who introduced the concept of “the global village”?
    A) Erving Goffman
    B) Marshall McLuhan
    C) Clifford Geertz
    D) Edward Said
    Answer: B) Marshall McLuhan
  8. Which concept refers to the ability of media to transcend national boundaries and influence cultures worldwide?
    A) Media convergence
    B) Globalization
    C) Localization
    D) Media literacy
    Answer: B) Globalization
  9. What is “media convergence”?
    A) The process of media organizations merging
    B) The integration of different media platforms and technologies
    C) The creation of new media technologies
    D) The spread of media content across cultures
    Answer: B) The integration of different media platforms and technologies
  10. Which of the following is a method commonly used in media anthropology to understand media practices?
    A) Content analysis
    B) Ethnographic fieldwork
    C) Statistical modeling
    D) Economic analysis
    Answer: B) Ethnographic fieldwork
  11. What does “media literacy” involve?
    A) The ability to create media content
    B) The ability to understand and critically analyze media messages
    C) The production of media technologies
    D) The study of media history
    Answer: B) The ability to understand and critically analyze media messages
  12. Which concept emphasizes the role of media in shaping and maintaining social identities?
    A) Media ecology
    B) Media convergence
    C) Media representation
    D) Media globalization
    Answer: C) Media representation
  13. What is “participatory culture” in media studies?
    A) A culture where media is controlled by a few large corporations
    B) A culture where individuals actively engage with and contribute to media content
    C) A culture focused on traditional media consumption
    D) A culture that resists media influence
    Answer: B) A culture where individuals actively engage with and contribute to media content
  14. Which approach in media studies examines how media practices reflect and shape societal power dynamics?
    A) Critical media studies
    B) Media convergence
    C) Technological determinism
    D) Media saturation
    Answer: A) Critical media studies
  15. What is “ethnographic content analysis” in media studies?
    A) A method for analyzing media content using ethnographic techniques
    B) A way to study the history of media technologies
    C) A technique for producing media content
    D) A method for evaluating media production processes
    Answer: A) A method for analyzing media content using ethnographic techniques

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