Consumer Behaviour Research Topics Ideas

By: Prof. Dr. Fazal Rehman | Last updated: February 3, 2024

List of Research Paper ideas of Consumer Behaviour for MS and PhD thesis

1. Green marketing and its impact on consumer buying behavior. 2. Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination 3. Investigation of green marketing tools’ effect on consumers’ purchase behavior 4. A Study on Consumer Behaviour on Green Marketing with reference to Organic Food Products in Tiruchirappalli District 5. An introduction to green marketing 6. Opportunities for green marketing: young consumers 7. To green or not to green: The influence of green marketing on consumer behaviour in the hotel industry 8. Green marketing 9. Green marketing: A study of consumers’ attitude towards environment friendly products 10. Characteristics of research on green marketing 11. Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda 12. Green marketing 13. Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius 14. Green marketing and its impact on consumer buying behavior 15. Green marketing and consumer behavior: The case of gasoline products 16. Towards sustainability: the third age of green marketing 17. Transformative green marketing: Impediments and opportunities 18. Green marketing: legend, myth, farce or prophesy? 19. Impact of green marketing on consumer purchase intention 20. Effect of green marketing on consumer purchase behavior 21. The influence of green marketing on consumer purchase behavior 22. Beyond ecolabels: what green marketing can learn from conventional marketing 23. Influence of green marketing on consumer behavior: a realistic study on Bangladesh 24. Consumer behaviour and environmental sustainability 25. Green marketing consumer-level theory review: A compendium of applied theories and further research directions 26. Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE 27. Effect of Green Marketing on Consumer Behaviour–A Study with Particular Reference to West Bengal (India) 28. A new model for testing green consumer behaviour 29. “Green Marketing”: an analysis of definitions, strategy steps, and tools through a systematic review of the literature 30. Green marketing philosophy: a study of Spanish firms with ecolabels 31. Impact of Green Marketing Strategies on Consumer Purchase Behaviour. 32. GREEN MARKETING IN INDIA AND ITS IMPACT ON CONSUMER BEHAVIOUR. 33. Consumer attitude towards green marketing: an exploratory study 34. Re‐evaluating green marketing strategy: a stakeholder perspective 35. Green marketing, public policy and managerial strategies 36. Framing green consumer behaviour research: opportunities and challenges 37. Consumer attitude towards green marketing in India. 38. Green marketing and sustainable development challenges and opportunities 39. Expression of green marketing developing the conception of corporate social responsibility 40. Green value added 41. Green branding and eco-innovations for evolving a sustainable green marketing strategy 42. Green marketing in India: Emerging opportunities and challenges 43. Using strategic alliances to develop credible green marketing 44. International green marketing: A comparative study of British and Romanian firms 45. Green marketing and consumerism as social change in China: Analyzing the literature 46. AStudy on the Consumer Behaviour towards Green Marketing Practices-With Special Reference to Coimbatore City 47. The concept of green marketing and green product development on consumer buying approach 48. Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour 49. Application of GREEN scale to understanding US consumer response to green marketing communications 50. Green marketing: policies and practices for sustainable development 51. Online environmental citizenship: Blogs, green marketing and consumer sentiment in the 21st Century 52. Social normalisation: Using marketing to make green normal 53. B2B green marketing and innovation theory for competitive advantage 54. Green marketing: An attitudinal and behavioural analysis of Indian consumers 55. Green marketing of consumer electronics. II 56. Exploring consumer attitude and behaviour towards green practices in the lodging industry in India 57. Can green marketing be used as a tool for sustainable growth?: A study performed on consumers in India-An emerging economy 58. Green marketing-emerging dimensions 59. Green marketing: A study of consumers’ buying behavior in relation to green products 60. Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian consumers 61. Development of a green consumer behaviour model 62. Green marketing effects on the consumer 63. Green marketing: a study of consumer purchase behaviour for green homes 64. Green marketing’functions in building corporate image in the retail setting 65. Towards a new model for green consumer behaviour: A self‐determination theory perspective 66. Understanding consumer behaviour towards green cosmetics 67. Consumer green behaviour toward green products and green purchase decision 68. Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials 69. Awareness of eco-label in Malaysia’s green marketing initiative 70. Green marketing: Impact of green advertising on consumer purchase intention 71. Green consumer behavior and its implications on brand marketing strategy 72. An analysis of consumer behaviour of green marketing 73. A Study on Consumer Awareness Towards Green Marketing with Special Reference to Indore Region 74. Facing the backlash: green marketing and strategic reorientation in the 1990s 75. Green marketing: Gap analysis in the decision making process of a green consumer 76. Green marketing 77. Green marketing intervention strategies and sustainable development: A conceptual paper 78. Golden goose or wild goose? The hunt for the green consumer 79. Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits 80. Social normalisation and consumer behaviour: using marketing to make green normal 81. The study of consumer green education via the internet of things with green marketing 82. Choosing the right green marketing strategy 83. Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea 84. On green marketing: consumer behaviour in response to marketing renewable energy usage 85. Evaluation of effectiveness of green marketing mix on consumer satisfasction and loyalty:(case study: the East Azarbaijan Pegah Dairy Company in Tabriz, Iran). 86. Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions 87. How green marketing, perceived motives and incentives influence behavioral intentions 88. Green products: an exploratory study on the consumer behaviour in emerging economies of the East 89. Green marketing and its impacts on consumer behavior in sports shops 90. Green marketing: The case of Greece in certified and sustainably managed timber products 91. Green marketing and Indian consumer 92. Green marketing: A theoretical perspective 93. Review of literature on green consumer behaviour over 25 years (1994-2018) 94. The impact of green marketing and perceived innovation on purchase intention for green products 95. A study of the impact of green marketing on consumer purchasing patterns and decision making in Telangana, India 96. How green marketing works: Practices, materialities, and images 97. Environmental segmentation alternatives: a look at green consumer behavior in the new millennium 98. Green marketing: a study of consumer attitude & environmental concern 99. Green marketing orientation: Conceptualization, scale development and validation 100. Reevaluating green marketing: a strategic approach 101. Green marketing and green places: A taxonomy for the destination marketer 102. State of green marketing research over 25 years (1990-2014): Literature survey and classification 103. Green power in perspective: Lessons from green marketing of consumer goods 104. Consumer Preferences change when it comes to green Marketing 105. Social costs of environmental justice associated with the practice of green marketing 106. Identifying the green consumer: A segmentation study 107. Re‐examining green purchase behaviour and the green consumer profile: new evidences 108. Green marketing strategies: how do they influence consumer-based brand equity? 109. Determining the characteristics to profile the” green” consumer: an exploratory approach 110. Managing green marketing: Hong Kong hotel managers’ perspective 111. Impact of Green Marketing on Consumer Behaviour: A Case Study on the Furniture Industry 112. Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products 113. The green consumer behavior 114. Factors influencing buying behaviour of green energy consumer 115. Green Marketing: An Indian Perspective. 116. A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies 117. Green marketing and consumer satisfaction 118. Profiling green consumer characteristics: an eternal quandary 119. Awareness of green marketing and its influence on consumer perception: An exploratory study 120. The Impact of Green Marketing on Green Consumer Behaviour in Jordan 121. Green marketing: Consumers Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector 122. Exploring the effect of Starbucks’ green marketing on consumers’ purchase decisions from consumers’ perspective 123. Enhancing the green purchase intention based on green marketing: an empirical study from Pakistan 124. The consumer behaviour context of ecolabelling 125. A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry 126. Consumer purchase behaviour for green products 127. Green consumer market segmentation: empirical findings from Portugal 128. A quantitative analysis of consumer behaviour in relation to electronic cars resulting in a new green marketing approach for the German car industry 129. Green marketing in India: a study of consumer behaviour in Punjab 130. Analysis of green marketing as environment protection tool: a study of consumer of dehradun 131. The influence of cultural values and environmental attitudes on green consumer behaviour 132. Identifying the green consumer: A segmentation study 133. Green Consumer Behaviour 134. Green marketing strategies in the dairy sector: Consumer‐stated preferences for carbon footprint labels 135. AN ANALYTICAL STUDY ON CONSUMER BEHAVIOR TOWARDS GREEN MARKETING PRACTICES IN LUCKNOW 136. A green segmentation: Identifying the green consumer demographic profiles in Sri Lanka 137. The impact of green marketing on customer satisfaction and environmental safety 138. A study about life style characteristics of green consumer 139. Buyer characteristics of the green consumer and their implications for advertising strategy 140. Perceived greenwashing: the effects of green marketing on environmental and product perceptions 141. The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding 142. Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention 143. Green marketing: the roles of appeal type and price level 144. Consumer Attitude towards Green Marketing in Bangladesh. 145. Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust 146. A RESEARCH ON THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON THE GREEN MARKETING AWARENESS AND CONSUMER … 147. Green marketing initiatives and sustainable issues in hotel industry 148. The determinants of hotels’ marketing managers’ green marketing behaviour 149. Green consumer behavior and environmental sustainability 150. What’s in it for the customers? Successfully marketing green clothes 151. Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market 152. Consumer perceptions of green marketing claims: An examination of the relationships with type of claim and corporate credibility 153. THE INFLUENCE OF GREEN MARKETING ON CONSUMER ENVIRONMENTAL AWARENESS. 154. Green Marketing and its Impact on Consumer Buying Behavior 155. Determining the characteristics to profile the “green” consumer: an exploratory approach 156. Green marketing and perceived corporate image: A study of fast moving consumer goods in Lagos state Nigeria 157. A paradigm shift in consumer behaviour towards green cosmetics: An empirical study 158. Green Marketing Communication and Consumer Response in Emerging Markets 159. Green consumer behavior: The case of Czech consumers of generation Y 160. Environmentally conscious consumer behavior and green marketing: an analytical study of the Indian market 161. Saved to My library 162. Green consumer behavior in the cosmetics market 163. Consumer adoption of green products: Modeling the enablers 164. The green side of the automotive industry: A consumer-based analysis 165. Influence of Green Marketing Practice on Consumer Buying Behavior: Moderating Persuasion of Environmental Awareness. 166. THE IMPACT OF GREEN MARKETING TOWARDS CONSUMER BEHAVIOUR IN VIETNAM 167. The impact of consumer green behaviour on green loyalty among retail formats 168. An analysis of the wealth effects of green marketing strategies 169. Antecedents of green consumer behaviour: a study of consumers in a developing country like India 170. Changing Consumer Behaviour with Green Marketing 171. Effect of green marketing on consumer purchase intentions with regard to the company’s image as a mediator in the retail setting case study: The customers of … 172. Saved to My library 173. The effect of green marketing of plastic bag ban policy in modern retail stores on consumer green behavior in Bogor city 174. The impact of green marketing on consumer buying behaviour in major supermarkets in Nairobi County 175. Green product and consumer behavior: An analytical study 176. Initiating consumer education is important for green marketing to be flourished: A preliminary research 177. The Effect of Green Marketing on Brand Image and Purchase Decision (Study on Consumer of Starbucks Café Ubud, Gianyar Bali) 178. Green marketing strategy and the firm’s performance: the moderating role of environmental culture 179. An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana 180. Investigating the types of value and cost of green brands: Proposition of a conceptual framework 181. Role of pro-environmental post-purchase behaviour in green consumer behaviour 182. Understanding the influence of green marketing strategies on consumer perception and decision–making 183. The effect of green marketing of plastic bag ban policy in modern retail stores on consumer green behavior in Bogor city 184. The impact of green marketing on consumer buying behaviour in major supermarkets in Nairobi County 185. Green product and consumer behavior: An analytical study 186. Initiating consumer education is important for green marketing to be flourished: A preliminary research 187. The Effect of Green Marketing on Brand Image and Purchase Decision (Study on Consumer of Starbucks Café Ubud, Gianyar Bali) 188. Green marketing strategy and the firm’s performance: the moderating role of environmental culture 189. An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana 190. Investigating the types of value and cost of green brands: Proposition of a conceptual framework 191. Role of pro-environmental post-purchase behaviour in green consumer behaviour 192. Understanding the influence of green marketing strategies on consumer perception and decision–making 193. Analysis of the effect of green marketing on consumer purchasing decisions on The Body Shop Gorontalo product 194. Green marketing and EMS: assessing potential consumer influence on EMS development in fresh food chains: a report for the Rural Industries Research and … 195. Attitudes and purchase behaviour of green products among generation Y consumers in South Africa 196. GREEN AWARENESS EFFECTS ON CONSUMERS’PURCHASING DECISION: SOME INSIGHTS FROM MALAYSIA. 197. Investigation of green consumer profile: a case of Lithuanian market of eco-friendly food products 198. Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India: A case of electric sector 199. Green product awareness has the potential to promote green consumer behaviour: Evidence from Kuala-Lumpur 200. “Green” segmentation: an application to the Portuguese consumer market 201. Impact of Green Marketing Tools on Consumer Buying Behaviour 202. Factors Affecting Consumer Purchasing Behavior: A Green Marketing Perspective in Vietnam 203. Saved to My library 204. Green marketing of cosmetics and toiletries in Thailand 205. A study on consumer behaviour towards purchase of eco friendly products in Coimbatore 206. Consumer perception towards effectiveness of green communication strategies: an exploratory study 207. Types of value and cost in consumer–green brands relationship and loyalty behaviour 208. … influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior … 209. Green marketing: A study of consumer perception on using eco-friendly products 210. Consumer attitude toward using eco-friendly plastic bags: A green marketing approach 211. Green Marketing & Ethical Consumerism: shaping consumer behaviour 212. Pengaruh program green marketing di hotel Shangri-la Jakarta terhadap green consumer behavior 213. The role of green marketing in developing consumer behaviour towards green products 214. Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap? 215. CONSUMER ATTITUDE TOWARDS THE MARKETING-MIX OF THE GREEN PRODUCTS. 216. Towards Sustainable Consumption: Analyzing Green Consumer Behaviour 217. Green marketing today–a mix of trust, consumer participation and life cycle thinking 218. Pengaruh green marketing, pengetahuan dan minat membeli terhadap keputusan pembelian 219. Green marketing strategies: an examination of stakeholders and the opportunities they present 220. Is social psychological model sufficient: empirical research gaps for understanding green consumer attitudinal behavior 221. Exploratory results on the antecedents and consequences of green marketing 222. Consumer green behaviour: An approach towards environmental sustainability 223. The impact of green marketing practices on consumer buying decision 224. Consumer Buying Behaviour and Green Marketing: Influence of Green Marketing on Buying Behaviour: Consumer Insights 225. Green Marketing Strategies, Diffusion of Innovation, and Global Consumer Values for Sustainability. 226. Green purchase behavior of undergraduate students in Hong Kong 227. The research analysis of the green label’s impact on the consumer purchase behavior 228. Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market 229. Impact of Marketing Mix on Consumer Attitude and Purchase intention towards’ Green’Products 230. Green Consumer Behaviour: Integration of Theory of Planned Behaviour and Technology Acceptance Model

Consumer Behaviour Presentation Topics

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