E-Commerce MCQs

What is the main purpose of an e-commerce website?
  1. a) Entertainment
  2. b) Social Networking
  3. c) Buying and selling products
  4. d) Blogging
Answer: c   Which of the following is a popular payment gateway for e-commerce transactions?
  1. a) PayPal
  2. b) Facebook
  3. c) Google Maps
  4. d) WhatsApp
Answer: a   What does B2C stand for in e-commerce?
  1. a) Business to Customer
  2. b) Business to Company
  3. c) Business to Corporation
  4. d) Business to Community
Answer: a   Which platform is primarily known for B2B e-commerce?
  1. a) Amazon
  2. b) Alibaba
  3. c) eBay
  4. d) Etsy
Answer: b   What is the main advantage of e-commerce for consumers?
  1. a) Limited product range
  2. b) Restricted shopping hours
  3. c) Convenience of shopping from anywhere
  4. d) In-person assistance
Answer: c   Which of the following is a common method for securing e-commerce transactions?
  1. a) SSL Certificates
  2. b) HTML
  3. c) CSS
  4. d) JavaScript
Answer: a   What does SEO stand for in e-commerce?
  1. a) Search Engine Optimization
  2. b) Secure Electronic Order
  3. c) Service Equal Order
  4. d) Standard E-commerce Operation
Answer: a   Which technology is often used for tracking inventory in e-commerce?
  1. a) RFID
  2. b) GPS
  3. c) NFC
  4. d) QR codes
Answer: a   What is the role of a shopping cart in an e-commerce website?
  1. a) To browse the internet
  2. b) To display advertisements
  3. c) To store items selected for purchase
  4. d) To manage user accounts
Answer: c   Which of the following is not a type of e-commerce model?
  1. a) B2B
  2. b) B2C
  3. c) C2C
  4. d) B2G
Answer: d   Which e-commerce giant is known for its Prime membership service?
  1. a) Walmart
  2. b) Target
  3. c) Amazon
  4. d) Best Buy
Answer: c   What is dropshipping in e-commerce?
  1. a) Direct shipping from manufacturer to customer
  2. b) Offering discounts on bulk purchases
  3. c) Opening a physical retail store
  4. d) Selling second-hand products
Answer: a   What does the term ‘conversion rate’ refer to in e-commerce?
  1. a) The rate at which visitors leave the site
  2. b) The rate at which visitors make a purchase
  3. c) The speed of website loading
  4. d) The number of clicks on ads
Answer: b   Which of the following is a popular e-commerce platform for creating online stores?
  1. a) Shopify
  2. b) LinkedIn
  3. c) Snapchat
  4. d) Tinder
Answer: a   What is the main purpose of an SSL certificate on an e-commerce site?
  1. a) To increase site speed
  2. b) To ensure secure data transmission
  3. c) To improve site design
  4. d) To store customer data
Answer: b   Which payment method is commonly used in e-commerce?
  1. a) Cryptocurrency
  2. b) Barter system
  3. c) Credit/Debit Cards
  4. d) Postal orders
Answer: c   What does PCI DSS stand for?
  1. a) Payment Card Industry Data Security Standard
  2. b) Product Catalog Integration Design Security System
  3. c) Personal Computer Internet Data Security Standard
  4. d) Payment Compliance Integration Data Safety Standard
Answer: a   Which of the following is a major benefit of cloud computing for e-commerce?
  1. a) Increased physical storage
  2. b) Improved in-store experience
  3. c) Scalability and flexibility
  4. d) Higher advertising costs
Answer: c   What is an affiliate program in e-commerce?
  1. a) A loyalty program for customers
  2. b) A partnership with other businesses to promote products
  3. c) A customer review system
  4. d) An internal team collaboration tool
Answer: b   Which of the following best describes a marketplace model in e-commerce?
  1. a) A single seller platform
  2. b) A platform where multiple sellers offer products
  3. c) A brick-and-mortar store
  4. d) A platform for auctioning products
Answer: b   Which feature is essential for mobile e-commerce (m-commerce)?
  1. a) High-resolution images
  2. b) Mobile-responsive design
  3. c) Desktop compatibility
  4. d) Large screen display
Answer: b   What is the primary function of an ERP system in e-commerce?
  1. a) Enhancing customer service
  2. b) Managing back-office operations
  3. c) Creating social media content
  4. d) Designing website layout
Answer: b   Which technology is used to personalize customer experiences in e-commerce?
  1. a) Artificial Intelligence
  2. b) Blockchain
  3. c) Virtual Reality
  4. d) Quantum Computing
Answer: a   What does GDPR stand for and why is it important for e-commerce?
  1. a) General Data Protection Regulation, ensures customer data privacy
  2. b) General Digital Purchase Regulation, manages online transactions
  3. c) Global Data Payment Regulation, standardizes payments
  4. d) General Distribution Protection Regulation, protects shipping
Answer: a   Which of the following is an example of social commerce?
  1. a) Shopping through Instagram
  2. b) Shopping at a mall
  3. c) Shopping via email
  4. d) Shopping through phone calls
Answer: a   What is the main purpose of a content management system (CMS) in e-commerce?
  1. a) To manage employee schedules
  2. b) To handle financial transactions
  3. c) To create and manage digital content
  4. d) To oversee product shipping
Answer: c   Which of the following is a key performance indicator (KPI) for e-commerce?
  1. a) Website color scheme
  2. b) Customer acquisition cost
  3. c) Office location
  4. d) Number of employees
Answer: b   What is a ‘wish list’ feature in e-commerce?
  1. a) A list of desired website changes
  2. b) A list of items a customer wants to buy later
  3. c) A list of best-selling products
  4. d) A list of promotional offers
Answer: b   What is ‘retargeting’ in e-commerce?
  1. a) Marketing to new customers
  2. b) Marketing to customers who have previously visited the site
  3. c) Offering customer support
  4. d) Expanding product categories
Answer: b   Which of the following can help improve an e-commerce site’s SEO?
  1. a) Using relevant keywords
  2. b) Increasing prices
  3. c) Adding more payment options
  4. d) Reducing customer support
Answer: a   Which type of e-commerce model involves transactions between consumers?
  1. a) B2C
  2. b) C2C
  3. c) B2B
  4. d) G2C
Answer: b   What is a ‘payment gateway’ in e-commerce?
  1. a) A customer service portal
  2. b) A service that processes credit card payments
  3. c) A website design tool
  4. d) A shipping method
Answer: b   What is ‘dynamic pricing’ in e-commerce?
  1. a) A fixed price for all products
  2. b) Pricing that changes based on demand and supply
  3. c) Seasonal discounts
  4. d) Loyalty rewards
Answer: b   Which of the following can increase the security of an e-commerce site?
  1. a) Using strong passwords
  2. b) Reducing website content
  3. c) Increasing site traffic
  4. d) Limiting product range
Answer: a   What is ‘inventory management’ in e-commerce?
  1. a) The process of hiring employees
  2. b) The process of tracking and managing stock levels
  3. c) The process of designing the website
  4. d) The process of customer support
Answer: b   What does ‘omnichannel’ mean in e-commerce?
  1. a) Using multiple channels to sell products and provide services
  2. b) Selling products only through physical stores
  3. c) Focusing solely on online marketing
  4. d) Offering a single product category
Answer: a   Which of the following is a benefit of using chatbots in e-commerce?
  1. a) Reduced product quality
  2. b) Enhanced customer service
  3. c) Increased shipping times
  4. d) Limited payment options
Answer: b   What is ‘cross-selling’ in e-commerce?
  1. a) Offering related products to the ones being purchased
  2. b) Reducing product prices
  3. c) Selling products across different countries
  4. d) Offering refunds
Answer: a   Which platform is known for enabling small businesses to sell handmade and vintage items?
  1. a) eBay
  2. b) Etsy
  3. c) Walmart
  4. d) Rakuten
Answer: b   What is a ‘landing page’ in the context of e-commerce?
  1. a) The homepage of a website
  2. b) A dedicated page for a specific marketing campaign
  3. c) A page showing order history
  4. d) A page with contact information
Answer: b   Which of the following is essential for effective e-commerce email marketing?
  1. a) Compelling subject lines
  2. b) High product prices
  3. c) Low website traffic
  4. d) Limited product variety
Answer: a   What does ‘UX’ stand for in e-commerce design?
  1. a) User Experience
  2. b) Uniform Exchange
  3. c) Universal XML
  4. d) Ultimate Experiment
Answer: a   What is the primary goal of a loyalty program in e-commerce?
  1. a) To increase customer retention
  2. b) To reduce product prices
  3. c) To enhance website security
  4. d) To expand the product range
Answer: a   Which social media platform is widely used for e-commerce marketing?
  1. a) LinkedIn
  2. b) Instagram
  3. c) Snapchat
  4. d) Pinterest
Answer: b   What is the function of a ‘product review’ on an e-commerce site?
  1. a) To display product specifications
  2. b) To share customer feedback and experiences
  3. c) To manage inventory
  4. d) To process payments
Answer: b   Which of the following is a benefit of offering free shipping in e-commerce?
  1. a) Increased conversion rates
  2. b) Higher product costs
  3. c) Reduced customer satisfaction
  4. d) Limited sales volume
Answer: a   What is ‘A/B testing’ in e-commerce?
  1. a) Comparing two versions of a webpage to see which performs better
  2. b) Testing the durability of products
  3. c) Analyzing customer reviews
  4. d) Managing employee schedules
Answer: a   What does the term ‘cart abandonment’ refer to?
  1. a) Customers leaving the site after purchase
  2. b) Customers adding items to their cart but not completing the purchase
  3. c) Reducing product prices
  4. d) Increasing website traffic
Answer: b   What is the main purpose of ‘live chat’ on an e-commerce website?
  1. a) To offer real-time customer support
  2. b) To display advertisements
  3. c) To process payments
  4. d) To manage inventory
Answer: a   Which of the following strategies can help reduce cart abandonment?
  1. a) Simplifying the checkout process
  2. b) Increasing product prices
  3. c) Reducing website content
  4. d) Limiting payment options
Answer: a

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