What is the main purpose of an e-commerce website?
- a) Entertainment
- b) Social Networking
- c) Buying and selling products
- d) Blogging
Answer: c
Which of the following is a popular payment gateway for e-commerce transactions?
- a) PayPal
- b) Facebook
- c) Google Maps
- d) WhatsApp
Answer: a
What does B2C stand for in e-commerce?
- a) Business to Customer
- b) Business to Company
- c) Business to Corporation
- d) Business to Community
Answer: a
Which platform is primarily known for B2B e-commerce?
- a) Amazon
- b) Alibaba
- c) eBay
- d) Etsy
Answer: b
What is the main advantage of e-commerce for consumers?
- a) Limited product range
- b) Restricted shopping hours
- c) Convenience of shopping from anywhere
- d) In-person assistance
Answer: c
Which of the following is a common method for securing e-commerce transactions?
- a) SSL Certificates
- b) HTML
- c) CSS
- d) JavaScript
Answer: a
What does SEO stand for in e-commerce?
- a) Search Engine Optimization
- b) Secure Electronic Order
- c) Service Equal Order
- d) Standard E-commerce Operation
Answer: a
Which technology is often used for tracking inventory in e-commerce?
- a) RFID
- b) GPS
- c) NFC
- d) QR codes
Answer: a
What is the role of a shopping cart in an e-commerce website?
- a) To browse the internet
- b) To display advertisements
- c) To store items selected for purchase
- d) To manage user accounts
Answer: c
Which of the following is not a type of e-commerce model?
- a) B2B
- b) B2C
- c) C2C
- d) B2G
Answer: d
Which e-commerce giant is known for its Prime membership service?
- a) Walmart
- b) Target
- c) Amazon
- d) Best Buy
Answer: c
What is dropshipping in e-commerce?
- a) Direct shipping from manufacturer to customer
- b) Offering discounts on bulk purchases
- c) Opening a physical retail store
- d) Selling second-hand products
Answer: a
What does the term ‘conversion rate’ refer to in e-commerce?
- a) The rate at which visitors leave the site
- b) The rate at which visitors make a purchase
- c) The speed of website loading
- d) The number of clicks on ads
Answer: b
Which of the following is a popular e-commerce platform for creating online stores?
- a) Shopify
- b) LinkedIn
- c) Snapchat
- d) Tinder
Answer: a
What is the main purpose of an SSL certificate on an e-commerce site?
- a) To increase site speed
- b) To ensure secure data transmission
- c) To improve site design
- d) To store customer data
Answer: b
Which payment method is commonly used in e-commerce?
- a) Cryptocurrency
- b) Barter system
- c) Credit/Debit Cards
- d) Postal orders
Answer: c
What does PCI DSS stand for?
- a) Payment Card Industry Data Security Standard
- b) Product Catalog Integration Design Security System
- c) Personal Computer Internet Data Security Standard
- d) Payment Compliance Integration Data Safety Standard
Answer: a
Which of the following is a major benefit of cloud computing for e-commerce?
- a) Increased physical storage
- b) Improved in-store experience
- c) Scalability and flexibility
- d) Higher advertising costs
Answer: c
What is an affiliate program in e-commerce?
- a) A loyalty program for customers
- b) A partnership with other businesses to promote products
- c) A customer review system
- d) An internal team collaboration tool
Answer: b
Which of the following best describes a marketplace model in e-commerce?
- a) A single seller platform
- b) A platform where multiple sellers offer products
- c) A brick-and-mortar store
- d) A platform for auctioning products
Answer: b
Which feature is essential for mobile e-commerce (m-commerce)?
- a) High-resolution images
- b) Mobile-responsive design
- c) Desktop compatibility
- d) Large screen display
Answer: b
What is the primary function of an ERP system in e-commerce?
- a) Enhancing customer service
- b) Managing back-office operations
- c) Creating social media content
- d) Designing website layout
Answer: b
Which technology is used to personalize customer experiences in e-commerce?
- a) Artificial Intelligence
- b) Blockchain
- c) Virtual Reality
- d) Quantum Computing
Answer: a
What does GDPR stand for and why is it important for e-commerce?
- a) General Data Protection Regulation, ensures customer data privacy
- b) General Digital Purchase Regulation, manages online transactions
- c) Global Data Payment Regulation, standardizes payments
- d) General Distribution Protection Regulation, protects shipping
Answer: a
Which of the following is an example of social commerce?
- a) Shopping through Instagram
- b) Shopping at a mall
- c) Shopping via email
- d) Shopping through phone calls
Answer: a
What is the main purpose of a content management system (CMS) in e-commerce?
- a) To manage employee schedules
- b) To handle financial transactions
- c) To create and manage digital content
- d) To oversee product shipping
Answer: c
Which of the following is a key performance indicator (KPI) for e-commerce?
- a) Website color scheme
- b) Customer acquisition cost
- c) Office location
- d) Number of employees
Answer: b
What is a ‘wish list’ feature in e-commerce?
- a) A list of desired website changes
- b) A list of items a customer wants to buy later
- c) A list of best-selling products
- d) A list of promotional offers
Answer: b
What is ‘retargeting’ in e-commerce?
- a) Marketing to new customers
- b) Marketing to customers who have previously visited the site
- c) Offering customer support
- d) Expanding product categories
Answer: b
Which of the following can help improve an e-commerce site’s SEO?
- a) Using relevant keywords
- b) Increasing prices
- c) Adding more payment options
- d) Reducing customer support
Answer: a
Which type of e-commerce model involves transactions between consumers?
- a) B2C
- b) C2C
- c) B2B
- d) G2C
Answer: b
What is a ‘payment gateway’ in e-commerce?
- a) A customer service portal
- b) A service that processes credit card payments
- c) A website design tool
- d) A shipping method
Answer: b
What is ‘dynamic pricing’ in e-commerce?
- a) A fixed price for all products
- b) Pricing that changes based on demand and supply
- c) Seasonal discounts
- d) Loyalty rewards
Answer: b
Which of the following can increase the security of an e-commerce site?
- a) Using strong passwords
- b) Reducing website content
- c) Increasing site traffic
- d) Limiting product range
Answer: a
What is ‘inventory management’ in e-commerce?
- a) The process of hiring employees
- b) The process of tracking and managing stock levels
- c) The process of designing the website
- d) The process of customer support
Answer: b
What does ‘omnichannel’ mean in e-commerce?
- a) Using multiple channels to sell products and provide services
- b) Selling products only through physical stores
- c) Focusing solely on online marketing
- d) Offering a single product category
Answer: a
Which of the following is a benefit of using chatbots in e-commerce?
- a) Reduced product quality
- b) Enhanced customer service
- c) Increased shipping times
- d) Limited payment options
Answer: b
What is ‘cross-selling’ in e-commerce?
- a) Offering related products to the ones being purchased
- b) Reducing product prices
- c) Selling products across different countries
- d) Offering refunds
Answer: a
Which platform is known for enabling small businesses to sell handmade and vintage items?
- a) eBay
- b) Etsy
- c) Walmart
- d) Rakuten
Answer: b
What is a ‘landing page’ in the context of e-commerce?
- a) The homepage of a website
- b) A dedicated page for a specific marketing campaign
- c) A page showing order history
- d) A page with contact information
Answer: b
Which of the following is essential for effective e-commerce email marketing?
- a) Compelling subject lines
- b) High product prices
- c) Low website traffic
- d) Limited product variety
Answer: a
What does ‘UX’ stand for in e-commerce design?
- a) User Experience
- b) Uniform Exchange
- c) Universal XML
- d) Ultimate Experiment
Answer: a
What is the primary goal of a loyalty program in e-commerce?
- a) To increase customer retention
- b) To reduce product prices
- c) To enhance website security
- d) To expand the product range
Answer: a
Which social media platform is widely used for e-commerce marketing?
- a) LinkedIn
- b) Instagram
- c) Snapchat
- d) Pinterest
Answer: b
What is the function of a ‘product review’ on an e-commerce site?
- a) To display product specifications
- b) To share customer feedback and experiences
- c) To manage inventory
- d) To process payments
Answer: b
Which of the following is a benefit of offering free shipping in e-commerce?
- a) Increased conversion rates
- b) Higher product costs
- c) Reduced customer satisfaction
- d) Limited sales volume
Answer: a
What is ‘A/B testing’ in e-commerce?
- a) Comparing two versions of a webpage to see which performs better
- b) Testing the durability of products
- c) Analyzing customer reviews
- d) Managing employee schedules
Answer: a
What does the term ‘cart abandonment’ refer to?
- a) Customers leaving the site after purchase
- b) Customers adding items to their cart but not completing the purchase
- c) Reducing product prices
- d) Increasing website traffic
Answer: b
What is the main purpose of ‘live chat’ on an e-commerce website?
- a) To offer real-time customer support
- b) To display advertisements
- c) To process payments
- d) To manage inventory
Answer: a
Which of the following strategies can help reduce cart abandonment?
- a) Simplifying the checkout process
- b) Increasing product prices
- c) Reducing website content
- d) Limiting payment options
Answer: a