Which of the following is not a type of e-commerce?
a) B2B
b) B2C
c) C2B
d) B2M
Answer: d) B2M
What does B2C stand for in e-commerce?
a) Business to Corporation
b) Business to Customer
c) Business to Company
d) Business to Consumer
Answer: d) Business to Consumer
Which protocol is used for secure online transactions?
a) HTTP
b) HTTPS
c) FTP
d) SMTP
Answer: b) HTTPS
What is the primary purpose of a payment gateway?
a) To manage inventory
b) To process payments
c) To design websites
d) To handle customer service
Answer: b) To process payments
Which of the following is an example of a digital wallet?
a) PayPal
b) Google Drive
c) Dropbox
d) LinkedIn
Answer: a) PayPal
What is the term for unsolicited commercial email?
a) Scam
b) Spam
c) Phishing
d) Spoofing
Answer: b) Spam
Which e-commerce model involves transactions between consumers?
a) B2B
b) B2C
c) C2C
d) B2G
Answer: c) C2C
What does SSL stand for?
a) Secure Sockets Layer
b) Secure Software Link
c) System Security Layer
d) Software Secure Layer
Answer: a) Secure Sockets Layer
Which of the following is not an e-commerce platform?
a) Shopify
b) Magento
c) WordPress
d) SAP
Answer: d) SAP
What is dropshipping?
a) A method of offering discounts
b) A method where the retailer does not keep goods in stock
c) A shipping technique
d) A type of online payment
Answer: b) A method where the retailer does not keep goods in stock
Which term describes the process of improving the visibility of a website in search engines?
a) SEM
b) SEO
c) PPC
d) CPA
Answer: b) SEO
What is a digital signature used for?
a) Encrypting data
b) Authenticating a document
c) Signing checks
d) Sending emails
Answer: b) Authenticating a document
Which of the following is a benefit of e-commerce?
a) Limited market reach
b) Higher operating costs
c) Global market access
d) Reduced customer convenience
Answer: c) Global market access
Which payment method involves the transfer of funds directly from a bank account?
a) Credit card
b) Debit card
c) Cryptocurrency
d) Cash on delivery
Answer: b) Debit card
Which of the following is a characteristic of m-commerce?
a) Transactions through mobile devices
b) Only available on desktops
c) Involves physical storefronts
d) Requires face-to-face interaction
Answer: a) Transactions through mobile devices
What is the purpose of a shopping cart in e-commerce?
a) To display advertisements
b) To process payments
c) To store selected items for purchase
d) To provide customer support
Answer: c) To store selected items for purchase
What does CRM stand for?
a) Customer Relationship Management
b) Customer Resource Management
c) Client Relationship Management
d) Client Resource Management
Answer: a) Customer Relationship Management
Which technology is commonly used for creating interactive web pages?
a) HTML
b) CSS
c) JavaScript
d) PHP
Answer: c) JavaScript
Which of the following is a commonly used open-source e-commerce platform?
a) Salesforce
b) Shopify
c) WooCommerce
d) Oracle Commerce
Answer: c) WooCommerce
What is the primary function of an SSL certificate?
a) To speed up website loading
b) To encrypt data transmitted between the user and the server
c) To provide customer support
d) To manage inventory
Answer: b) To encrypt data transmitted between the user and the server
Which of the following describes a secure method for accepting credit card payments online?
a) Cash on delivery
b) Email transfer
c) Payment gateway
d) Direct bank transfer
Answer: c) Payment gateway
What is a common security measure for verifying the identity of a user in online transactions?
a) CAPTCHA
b) HTML
c) CSS
d) JavaScript
Answer: a) CAPTCHA
Which term refers to the electronic transfer of money for an online purchase?
a) e-Payment
b) e-Banking
c) e-Transfer
d) e-Transaction
Answer: a) e-Payment
Which of the following is an advantage of cloud-based e-commerce platforms?
a) High maintenance cost
b) Scalability
c) Limited accessibility
d) Complex setup
Answer: b) Scalability
What does GDPR stand for, in the context of online data protection?
a) General Data Protection Regulation
b) Global Data Privacy Regulation
c) General Digital Protection Regulation
d) Global Digital Privacy Rules
Answer: a) General Data Protection Regulation
What is the purpose of A/B testing in e-commerce?
a) To secure online transactions
b) To compare two versions of a web page to see which performs better
c) To encrypt data
d) To manage inventory
Answer: b) To compare two versions of a web page to see which performs better
Which term describes the use of data and algorithms to make purchasing recommendations?
a) Big data
b) AI recommendations
c) Predictive analysis
d) Personalization
Answer: d) Personalization
Which marketing strategy involves promoting products or services through email campaigns?
a) Social media marketing
b) Content marketing
c) Email marketing
d) Affiliate marketing
Answer: c) Email marketing
What is the primary role of an ERP system in e-commerce?
a) To process online payments
b) To manage business processes and data across the organization
c) To design web pages
d) To handle customer service
Answer: b) To manage business processes and data across the organization
Which of the following is a commonly used content management system (CMS) for e-commerce websites?
a) Magento
b) WordPress
c) Joomla
d) All of the above
Answer: d) All of the above
Which metric measures the percentage of visitors who leave a website after viewing only one page?
a) Conversion rate
b) Bounce rate
c) Click-through rate
d) Exit rate
Answer: b) Bounce rate
What does PCI DSS stand for?
a) Payment Card Industry Data Security Standard
b) Personal Card Industry Data Security Standard
c) Payment Commerce Industry Data Security Standard
d) Personal Commerce Industry Data Security Standard
Answer: a) Payment Card Industry Data Security Standard
Which of the following is an example of a C2B e-commerce transaction?
a) A consumer selling a product to a business
b) A business selling a product to another business
c) A business selling a product to a consumer
d) A consumer buying a product from another consumer
Answer: a) A consumer selling a product to a business
Which type of e-commerce involves transactions between government and businesses?
a) B2B
b) B2C
c) G2C
d) B2G
Answer: d) B2G
Which platform is known for providing a marketplace for handmade or vintage items?
a) Amazon
b) eBay
c) Etsy
d) Walmart
Answer: c) Etsy
Which of the following is an essential feature of an e-commerce website?
a) High-quality images
b) Secure payment options
c) Easy navigation
d) All of the above
Answer: d) All of the above
What does the term “fulfillment” refer to in e-commerce?
a) Advertising a product
b) Processing and delivering customer orders
c) Designing the website
d) Handling customer complaints
Answer: b) Processing and delivering customer orders
Which of the following is not a common digital marketing channel?
a) SEO
b) PPC
c) TV commercials
d) Social media
Answer: c) TV commercials
What is the primary purpose of a CRM system in e-commerce?
a) To manage customer relationships and interactions
b) To process payments
c) To store product inventory
d) To design marketing campaigns
Answer: a) To manage customer relationships and interactions
Which term describes software applications used by businesses to conduct their operations more efficiently?
a) ERP
b) CRM
c) SCM
d) Business software
Answer: d) Business software
What is “responsive design” in the context of e-commerce websites?
a) A design that responds to customer queries automatically
b) A design that adapts to different screen sizes and devices
c) A design that loads quickly
d) A design that uses minimal resources
Answer: b) A design that adapts to different screen sizes and devices
Which of the following is not a commonly used payment method in e-commerce?
a) Credit card
b) Bitcoin
c) Barter system
d) PayPal
Answer: c) Barter system
What is the function of a “cookie” in web browsing?
a) To enhance website security
b) To store user preferences and track behavior
c) To increase website speed
d) To manage user accounts
Answer: b) To store user preferences and track behavior
Which term describes the process of ensuring that a user’s data remains confidential and intact during a transaction?
a) Encryption
b) Decryption
c) Data mining
d) Data analysis
Answer: a) Encryption
What is the main objective of search engine marketing (SEM)?
a) To improve website design
b) To increase website visibility and traffic through paid advertising
c) To handle customer complaints
d) To process online payments
Answer: b) To increase website visibility and traffic through paid advertising
Which of the following is an example of a third-party logistics (3PL) provider?
a) A company managing its own inventory and delivery
b) FedEx handling shipping for an online retailer
c) An in-house marketing team
d) An internal IT department
Answer: b) FedEx handling shipping for an online retailer
Which technology allows customers to make payments using their smartphones?
a) QR code
b) NFC
c) Bluetooth
d) Wi-Fi
Answer: b) NFC
What does the term “supply chain management” (SCM) refer to?
a) Managing the flow of goods and services from production to delivery
b) Managing customer interactions
c) Designing marketing campaigns
d) Handling financial transactions
Answer: a) Managing the flow of goods and services from production to delivery
Which of the following is a benefit of using cloud computing in e-commerce?
a) High upfront costs
b) Limited accessibility
c) Scalability and flexibility
d) Increased complexity
Answer: c) Scalability and flexibility
Which term describes the practice of analyzing large sets of data to uncover hidden patterns and trends?
a) Data encryption
b) Data mining
c) Data sorting
d) Data filtering
Answer: b) Data mining