How to Write a Vision Statement?

Prof. Fazal Rehman Shamil
Last modified on September 13th, 2021

All entrepreneurs want to make their companies or organizations profitable. But those who set their agenda to achieve their objectives get success. A vision statement is the guidance of the strategy you plan for future achievements. 

Unlike mission statements, vision statements talk about the future. While the mission statement talks about the present. Vision statements consider brainstorming techniques and project planning tools.  

A vision statement makes stakeholders especially employees to know and understand the purpose and goals of your business. A company’s goals, purpose, mission, and values are involved in the company vision.

How to write a vision statement

Writing a vision statement is a daunting task. To write a powerful vision statement, you have to focus on the objective, advantage, and scope(OAS). Keep this term in mind and find the answers to the following questions:

Objective: Why does our company exist?

Advantage: How can we do things efficiently and differently from other companies?

Scope: What should we do to attain our goal? 

The following points are also important to keep in consideration: 

  • Concise

Don’t stuff the vision statement with words. Make it simple, concise, and easy to read. Make it as short as possible. There must be a maximum of two sentences no more than 30 words.

  • Clear

Focus on the basic goals rather than so many ideas. One clear objective is easy to focus on and can be achieved easily. Furthermore, don’t use jargon-free language. It should be simple and digestible. 

  • Stability

The vision statement deals with long-term objectives that should not be affected by the changes.

  • Future-oriented

The vision statement is not about the present. It deals with future objectives for what your company makes planning. So, keep the future achievements in your mind 

  • Time horizon

A time horizon is a fixed time in the future to achieve your goal. You must define that time in your vision statement.

  • Challenging

Your goals should not easy to achieve. They should be challenging but not unrealistic to be discarded.

  • Inspiring

A vision statement leads to the direction, spirit, and morale of a company. It should be inspiring and ambitious. Set your goals in a way that should be desirable for the entire team of your organization. Infuse passion in your vision statement.

  • Strategic

Make your vision statement strategic that should be realistic and achievable. It should be ideal that can achieve the outcome of the company’s efforts.

  • Balance

There should be a balance in a vision statement. It should not too generic, not too specific. If you make it generic, it will be meaningless. And if it is specific, there will be a bad impact if it will not be believed by the people.

  • Consultation

A vision statement should not be your personal vision. Even if you are the founder or CEO of the company. Consult with members of the board or executives and work in collaboration to create your vision statement.

Examples of vision statements:

You can get ideas from the following vision statements:

  • Ben & Jerry’s: “Making the best ice cream in the nicest possible way.”
  • Intel: If it’s smart and connected, it’s best with Intel.” 
  • LinkedIn: “Create economic opportunity for every member of the global workforce.”
  • Oxfam: “ A world without poverty.”
  • IKEA: “To create a better everyday life for the many people.”

Conclusion

By following the above-mentioned tricks, you can make a perfect vision statement and put your business on the path to success by achieving your goals and objectives.

How to Write a Vision Statement?

How to Write Mission Statement?

How to Write Goals and Objectives Statement?

More Examples of Vision Statements are Coming Soon

Vision Statement for a company , family Vision Statement , church Vision Statement , Vision Statement for a team , Vision Statement for a nonprofit organization , strong Vision Statement , Vision Statement for a small business , Vision Statement about yourself , Vision Statement for graduate school , career Vision Statement , good Vision Statement for a nonprofit organization , personal Vision Statement template , Vision Statement for your life , business plan Vision Statement , life Vision Statement , military Vision Statement , diversity Vision Statement  the perfect Vision Statement  mission and vision statement , Vision Statement for a teacher , Vision Statement for a business plan , Vision Statement for a police department , personal Vision Statement for college , Vision Statement for a nonprofit , Vision Statement for a business , vision and Vision Statement , company Vision Statement , good Vision Statement , Vision Statement for yourself , Vision Statement for a club , Vision Statement for a school , business Vision Statement , great Vision Statement  personal Vision Statement , Vision Statement nonprofit ,n effective Vision Statement , team Vision Statement ,n educational Vision Statement , Vision Statement for a church , Vision Statement for a resume , ministry Vision Statement , Vision Statement for a group , mission and vision statement for yourself , Vision Statement for students , Vision Statement template , Vision Statement for an organization , teacher Vision Statement , Vision Statement for a restaurant , Vision Statement for a magazine , christian Vision Statement , Vision Statement for a church ministry  business Vision Statement , personal Vision Statement covey , Vision Statement for a ministry , personal statement mission for a college , Vision Statement for business department , Vision Statement for a publishing company , personal Vision Statement in apa format , committee Vision Statement , personal Vision Statement for myself stephen covey , Vision Statement , school counseling Vision Statement summarize , mission and vision statement , personal mission value belief statement , Vision Statement for a project , Vision Statement for physical therap , Vision Statement for a daycare business , Vision Statement for a foundation , high school Vision Statement , editorial Vision Statement , Vision Statement for a sports team , business Vision Statement for a business , Vision Statement for broker business ,n elevator pitch and personal Vision Statement , Vision Statement business , Vision Statement for disaster relief,  organizations Vision Statement and purpose for a grant  Vision Statement for real estate investor  Vision Statement educational program , good Vision Statement cascade  Vision Statement for body shop , Vision Statement for a scholarship , Vision Statement non-profit  organization Vision Statement for library Vision Statement  , Vision Statement for daycare , Vision Statement dan heath , classroom Vision Statement , Vision Statement for a women caucus ,friends of a park group Vision Statement  my Vision Statement  Vision Statement for resume , Vision Statement for software development company , Vision Statement for a grant , simple Vision Statement for a youth group  statement of contribution to mission university  Vision Statement and goal for yourself , Vision Statement for a website , Vision Statement for family court  your mission and vision statement , customer service oriented Vision Statement , Vision Statement for helping elderly , Vision Statement for strategic direction ,n online manuscript exhibit Vision Statement , strong market oriented Vision Statement , personal statement about mission trip , ministry mission and vision statement , simple office Vision Statement ,n inspiring Vision Statement  your vision and Vision Statement , mission and vision statement for an organization  personal Vision Statement examples , paragraph about another company’s Vision Statement , mission and vision statement nursing career , Vision Statement for a job examples  unit Vision Statement , Vision Statement wiki how ,n essay on a Vision Statement , Vision Statement for a chorus  short term goals based on your academic Vision Statement , candle making Vision Statement , construction company Vision Statement , prison Vision Statement , Vision Statement interviewing class , Vision Statement for a nonprofit business , Vision Statement for a beauty salon , magazine Vision Statement  Vision Statement and core values response to the Vision Statement  , Vision Statement for pharmacy  Vision Statement for a new established company , Vision Statement for a school you yourself , Vision Statement for a bakery , Vision Statement for a coffee shop , Vision Statement for theatre , Vision Statement for consulting  Vision Statement for photography business , Vision Statement for your life coaching business , Vision Statement for hypnotherapy , Vision Statement latin american studies program , good personal Vision Statement how to develop or write a Vision Statement for food , Vision Statement for a preschoolm Vision Statement for public library , professional Vision Statement for nurses , mission and vision statement for a restaurant,  Vision Statement for softwares , Vision Statement pestle analysis  Vision Statement with team ,n architecture Vision Statement , Vision Statement for a consulting company , Vision Statement for a bank , Vision Statement for a caucus  life Vision Statement , Vision Statement animal rescue  good Vision Statement , campaign committee Vision Statement , Vision Statement for a coalition  your own nursing Vision Statement.

Prof.Fazal Rehman Shamil (Available for Professional Discussions)
1. Message on Facebook page for discussions,
2. Video lectures on Youtube
3. Email is only for Advertisement/business enquiries.