How to Write a Mission Statement?

By Prof. Fazal Rehman Shamil
Last modified on March 3rd, 2022

Did you ever think that what is in a certain brand or business that compels us to come back again? Do you choose a specific restaurant? Travel through a particular service? Purchase your apparel from the same brand?  Spend your money and time? Is it the convenience, price, or something more? 

 

There is a strong reason behind it. The brands with whom we connect, not only supply their products or service, rather they showcase a purpose or mission. The better way to showcase the purpose or the mission of a business is a mission statement.

What is a mission statement?

It is an action-oriented statement that elaborates the mission of a company, organization, or business. It includes a general and short description of what your company or organization does for employees, owners, and customers. The mission includes what, how, and why you are doing it. We cannot call it just a slogan, rather it familiarizes people with your business. 

 

A mission statement tells others why this company exists and how it is different from others. It tells the people what a business intends to accomplish.

 

Why mission statement is important?

A mission statement is a branding tool that inspires your employees, customers, investors, partners, and other stakeholders. It differentiates your business in the marketplace and retains dedicated and loyal employees. Moreover, the mission statement brings the entire team on the same page to work in collaboration for the same organization.

Elements of a mission statement

Now we will talk about the elements of a mission statement.

  1. Value
  2. Inspiration
  3. Specificity 
  4. Plausibility

How to write a mission statement?

To write a good mission statement, you should keep in mind the questions like:

  1. What is our business?
  2. How are we doing it?
  3. For whom are we doing it?
  4. What are our core values?

Write a sentence about what is your business. List your core values. Then write a sentence about how your company does it. Write another sentence about why your company does it. 

Now concern all written sentences, then combine and concise these ideas and make the mission statement as straightforward as possible.

Additionally, you should keep the following points in consideration while making a mission statement:

  • Concise

A mission statement should not be too long containing overwhelming words. Instead, it should be written briefly that covers all the purposes of a company.

  • Reflect long term goals

While writing a mission statement, keep the company’s long-term goals in your consideration. 

  • Accuracy

You should be accurate while writing a mission statement. Write the only important things that relate to your company. So that the mission statement can guide the people in a better way.

  • Realistic

Make your mission statement should be realistic. Your goals mentioned in the mission statement should be clear. If they are vague and unobtainable, then your employees will not take them seriously. Furthermore, there will also be a bad impact on your customers.

  • Unique

While editing a mission statement, cut out general words and terms that everybody claims. Make it unique and specific by considering your goals, purposes, and values.

  • Take opinions from employees

Before writing a mission statement, you must get the opinions of your employees. As they work in your company and can tell what the goals of this company should be.

  • Define what your company does for customers

In your mission statement, define what your company or business is providing your customers. What conveniences they will get here.

  • Changeable

It should be changeable. If the mission statement cannot represent the business, never be afraid to change it. It can be modified or rewritten. Additionally, changes always happen. For instance, if any new board leader comes,  the company rebrands or merges, strategies and objectives shift, or culture evolves. In these cases, you should revisit your mission statement and make amendments if needed. 

  • Avoid jargon and Buzzwords

Don’t make your mission statement complicated by using jargon and Buzzwords. Rather, it should be simple and clear that directly convey its message.

Examples of Mission Statement

Below are some mission statement examples:

How to write a mission statement for hospitals
How to write a mission statement for hospitals
  • JetBlue Mission Statement

“To inspire humanity __ both in the air and on the ground.”

  • Tesla Mission Statement

“To accelerate the world’s transition to sustainable energy.”

  • TED Mission Statement

“Spread ideas.”

  • LinkedIn Mission Statement

“To connect the world’s professionals to make them more productive and successful.”

  • Walmart Mission Statement

“To save people money so they can live better.”

Conclusion

By following above mentioned tips and tricks, you can craft a powerful mission statement. So do practice and keep your business on track.

FAQ

The fundamental purpose of an organization’s mission statement is to?
(A) generating healthy public relations for the organization.

(B) defining the functional areas necessary by the organization.
(C) defining the operational structure of the company.
(D) creating a healthy human relations climate in the company.

(E) defining the purpose of the organization in your society.
Answer: E

How to Write a Vision Statement?

How to Write Mission Statement?

How to Write Goals and Objectives Statement?

More Examples of Mission Statements are Coming Soon

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Prof.Fazal Rehman Shamil (Available for Professional Discussions)
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