Mobile app marketing MCQs

By: Prof. Dr. Fazal Rehman Shamil | Last updated: September 19, 2024

1. What is the primary goal of mobile app marketing?

a) To increase app downloads and user engagement
b) To improve the design of the app
c) To increase the number of in-app purchases
d) To enhance app security

Answer: a) To increase app downloads and user engagement

2. Which metric is crucial for evaluating the effectiveness of a mobile app marketing campaign?

a) Number of app installs
b) App design aesthetics
c) Developer response time
d) App store ranking

Answer: a) Number of app installs

3. What is a common strategy for promoting a mobile app?

a) Running paid advertisements
b) Reducing the app’s size
c) Limiting the app’s features
d) Avoiding user reviews

Answer: a) Running paid advertisements

4. What does ASO stand for in mobile app marketing?

a) App Store Optimization
b) Application Security Operation
c) App Service Outreach
d) Application Software Organization

Answer: a) App Store Optimization

5. Which platform is typically used for in-app advertisements?

a) Google AdMob
b) Google Drive
c) Google Calendar
d) Google Maps

Answer: a) Google AdMob

6. What is an important factor in mobile app user retention?

a) Regular updates and new features
b) Increasing app size
c) Decreasing the app’s visibility
d) Reducing app speed

Answer: a) Regular updates and new features

7. What is a common method for increasing app visibility in app stores?

a) Optimizing app titles and descriptions
b) Removing user ratings
c) Increasing the app’s file size
d) Ignoring app updates

Answer: a) Optimizing app titles and descriptions

8. Which of the following is an example of a mobile app marketing channel?

a) Social media platforms
b) Print newspapers
c) Radio broadcasts
d) TV commercials

Answer: a) Social media platforms

9. What does CPA stand for in mobile app advertising?

a) Cost Per Action
b) Cost Per App
c) Cost Per Advertisement
d) Cost Per Acquisition

Answer: a) Cost Per Action

10. What is a “push notification” in the context of mobile app marketing?

a) A message sent to users to engage them with the app
b) A request for app permissions
c) An alert about app updates
d) A feedback form

Answer: a) A message sent to users to engage them with the app

More Digital Marketing MCQs

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    2. Facebook Ads MCQs
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    2. Mobile app marketing MCQs
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