Facebook Ads MCQs

By: Prof. Dr. Fazal Rehman Shamil | Last updated: September 19, 2024

1. What is the primary purpose of Facebook Ads?
A) To create organic content on Facebook
B) To promote products or services through paid advertisements on Facebook
C) To manage Instagram accounts
D) To analyze search engine rankings

Answer: B) To promote products or services through paid advertisements on Facebook

2. Which Facebook Ads format allows you to showcase a collection of products within a single ad?
A) Carousel Ads
B) Video Ads
C) Slideshow Ads
D) Single Image Ads

Answer: A) Carousel Ads

3. What is “Facebook Pixel” used for in Facebook Ads?
A) To track and analyze user behavior on your website for better ad targeting
B) To create custom graphics for your ads
C) To manage social media accounts
D) To increase organic reach on Facebook

Answer: A) To track and analyze user behavior on your website for better ad targeting

4. Which metric in Facebook Ads measures the percentage of people who clicked on your ad after seeing it?
A) Click-Through Rate (CTR)
B) Cost-Per-Click (CPC)
C) Conversion Rate
D) Impressions

Answer: A) Click-Through Rate (CTR)

5. What is the purpose of “Ad Set” in Facebook Ads?
A) To define the audience, budget, schedule, and placements for a group of ads
B) To create and design the ad creatives
C) To analyze ad performance across different platforms
D) To manage ad budgets

Answer: A) To define the audience, budget, schedule, and placements for a group of ads

6. What is “Lookalike Audiences” in Facebook Ads?
A) A tool to target users who resemble your existing customers
B) A feature to create ads similar to those of your competitors
C) A method to duplicate your ad campaigns
D) A way to increase organic reach

Answer: A) A tool to target users who resemble your existing customers

7. Which Facebook Ads objective would you choose if your goal is to drive traffic to your website?
A) Traffic
B) Engagement
C) App Installs
D) Conversions

Answer: A) Traffic

8. What does “Ad Placement” refer to in Facebook Ads?
A) The location where your ad will appear on Facebook or its partner sites
B) The order of ads in a campaign
C) The process of designing ad creatives
D) The audience targeting options

Answer: A) The location where your ad will appear on Facebook or its partner sites

9. What is the purpose of “Custom Audiences” in Facebook Ads?
A) To target ads to your existing contacts or website visitors
B) To create lookalike audiences
C) To manage ad placements
D) To analyze competitive ad strategies

Answer: A) To target ads to your existing contacts or website visitors

10. Which metric indicates the amount spent on ads for each conversion achieved?
A) Cost-Per-Action (CPA)
B) Click-Through Rate (CTR)
C) Cost-Per-Click (CPC)
D) Conversion Rate

Answer: A) Cost-Per-Action (CPA)

11. What is “Facebook Ads Manager”?
A) A tool for creating, managing, and analyzing Facebook ad campaigns
B) A feature for organic social media posting
C) A tool for managing Instagram stories
D) A method for optimizing SEO

Answer: A) A tool for creating, managing, and analyzing Facebook ad campaigns

12. Which ad format in Facebook Ads allows you to show a short video that can be used to promote your product or service?
A) Video Ads
B) Carousel Ads
C) Collection Ads
D) Slideshow Ads

Answer: A) Video Ads

13. What does “Ad Relevance Score” measure in Facebook Ads?
A) How well your ad resonates with your target audience based on engagement and feedback
B) The total number of impressions your ad receives
C) The amount spent on your ad campaign
D) The number of clicks your ad receives

Answer: A) How well your ad resonates with your target audience based on engagement and feedback

14. What is the “Daily Budget” in Facebook Ads?
A) The maximum amount you are willing to spend on ads per day
B) The total amount spent on ads over the lifetime of the campaign
C) The maximum bid amount for each click on your ad
D) The minimum amount required to run an ad campaign

Answer: A) The maximum amount you are willing to spend on ads per day

15. What is “Campaign Budget Optimization” in Facebook Ads?
A) A feature that automatically distributes your budget across ad sets to maximize results
B) A method for optimizing ad copy
C) A tool for creating custom audiences
D) A way to increase organic reach on Facebook

Answer: A) A feature that automatically distributes your budget across ad sets to maximize results

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