Product page optimization MCQs

By: Prof. Dr. Fazal Rehman Shamil | Last updated: September 19, 2024

1. What is a key element for optimizing a product page for better SEO performance?

a) High-quality images
b) Product name with relevant keywords
c) Long product descriptions
d) Frequent changes to product prices

Answer: b) Product name with relevant keywords

2. Which of the following is important for improving the user experience on a product page?

a) Using generic images
b) Providing multiple payment options
c) Including multiple links to external websites
d) Having a cluttered layout with excessive text

Answer: b) Providing multiple payment options

3. What should be included in the product description to enhance conversion rates?

a) A brief overview of the company’s history
b) Detailed information about the product features and benefits
c) Links to unrelated products
d) A large number of keywords without context

Answer: b) Detailed information about the product features and benefits

4. Why is it important to have customer reviews on a product page?

a) They increase the page load time
b) They provide social proof and build trust with potential buyers
c) They are irrelevant to the purchase decision
d) They reduce the need for a return policy

Answer: b) They provide social proof and build trust with potential buyers

5. How can you improve the mobile experience of a product page?

a) Use small, hard-to-read fonts
b) Ensure the page is responsive and loads quickly
c) Limit the use of images and multimedia
d) Design for desktop-only view

Answer: b) Ensure the page is responsive and loads quickly

6. What is the role of a call-to-action (CTA) button on a product page?

a) To distract users from the product
b) To guide users towards making a purchase or taking a specific action
c) To provide unrelated information
d) To display irrelevant advertisements

Answer: b) To guide users towards making a purchase or taking a specific action

7. Which of the following practices is NOT recommended for product page optimization?

a) Including clear and high-resolution images of the product
b) Using descriptive and unique product titles
c) Adding excessive pop-ups and interstitials
d) Implementing a user-friendly navigation and search function

Answer: c) Adding excessive pop-ups and interstitials

8. What is the benefit of including related products or upsell recommendations on a product page?

a) It distracts users from the main product
b) It increases the average order value and enhances cross-selling opportunities
c) It confuses the user experience
d) It reduces page load speed

Answer: b) It increases the average order value and enhances cross-selling opportunities

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