Google Analytics (basics and advanced) MCQs

By: Prof. Dr. Fazal Rehman Shamil | Last updated: September 19, 2024

1. What is Google Analytics primarily used for?
A) Designing websites
B) Creating social media posts
C) Tracking and analyzing website traffic
D) Developing mobile applications

Answer: C) Tracking and analyzing website traffic

2. Which of the following is NOT a standard Google Analytics report?
A) Audience Report
B) Acquisition Report
C) Landing Page Report
D) Design Report

Answer: D) Design Report

3. What is the purpose of setting up goals in Google Analytics?
A) To measure social media engagement
B) To track interactions that contribute to business objectives, such as form submissions or purchases
C) To display the most popular keywords
D) To speed up page loading time

Answer: B) To track interactions that contribute to business objectives, such as form submissions or purchases

4. What is a “session” in Google Analytics?
A) A single user’s interaction with a website, including all activities during that visit
B) The number of times a page is shared
C) The total number of new users
D) The time it takes to load a page

Answer: A) A single user’s interaction with a website, including all activities during that visit

5. Which of the following can be tracked using event tracking in Google Analytics?
A) Page load time
B) User clicks on a specific button or link
C) Server uptime
D) Keyword density

Answer: B) User clicks on a specific button or link

6. What does the “bounce rate” metric indicate?
A) The average number of pages visited per session
B) The percentage of visitors who leave the site after viewing only one page
C) The time it takes to index the website
D) The total number of social media shares

Answer: B) The percentage of visitors who leave the site after viewing only one page

7. Which of the following UTM parameters is NOT used to identify traffic sources?
A) utm_source
B) utm_medium
C) utm_content
D) utm_network

Answer: D) utm_network

8. What is the maximum number of views per property in Google Analytics?
A) 10
B) 15
C) 25
D) 50

Answer: C) 25

9. What is the purpose of “filters” in Google Analytics?
A) To remove unwanted data from reports, such as internal traffic or specific URLs
B) To highlight the most popular pages
C) To adjust the page load speed
D) To change the design of the website

Answer: A) To remove unwanted data from reports, such as internal traffic or specific URLs

10. In Google Analytics, what is “attribution modeling”?
A) A method for tracking the number of visits to a page
B) A way to assign credit for conversions to different marketing channels
C) A tool for creating social media posts
D) A process for developing website content

Answer: B) A way to assign credit for conversions to different marketing channels

11. Which Google Analytics feature allows you to track user interactions on specific parts of a webpage?
A) Heatmap
B) Event Tracking
C) Click Report
D) Keyword Report

Answer: B) Event Tracking

12. What is the purpose of the “Real-Time” report in Google Analytics?
A) To view historical traffic data
B) To monitor live user activity on your site
C) To track social media followers
D) To measure website load speed

Answer: B) To monitor live user activity on your site

13. What type of goal would you use to track when a user spends a certain amount of time on your website?
A) Destination goal
B) Duration goal
C) Pages/Session goal
D) Event goal

Answer: B) Duration goal

14. In Google Analytics, what is a “property”?
A) A collection of views that represent a specific website or app
B) A set of keywords for SEO
C) A type of report that shows ad performance
D) A design template for creating landing pages

Answer: A) A collection of views that represent a specific website or app

15. Which of the following metrics is used to measure the engagement of users on a website?
A) Sessions
B) Pageviews
C) Average Session Duration
D) Exit Rate

Answer: C) Average Session Duration

16. What is “enhanced eCommerce tracking” in Google Analytics?
A) A feature that tracks SEO performance
B) An advanced set of metrics to track product views, adding items to carts, and purchases
C) A tool for creating email campaigns
D) A method for monitoring social media performance

Answer: B) An advanced set of metrics to track product views, adding items to carts, and purchases

17. Which feature in Google Analytics allows you to see how users move through your website?
A) Flow Visualization
B) User Management
C) Goal Funnel
D) Channel Grouping

Answer: A) Flow Visualization

18. In Google Analytics, what does “direct traffic” indicate?
A) Traffic from search engines
B) Traffic from social media
C) Traffic from users who type the website URL directly into the browser or click on bookmarks
D) Traffic from email campaigns

Answer: C) Traffic from users who type the website URL directly into the browser or click on bookmarks

19. What does “cross-domain tracking” allow you to do in Google Analytics?
A) Track visitors across multiple devices
B) Track user interactions on a single domain
C) Track user interactions across different domains or websites
D) Monitor offline advertising campaigns

Answer: C) Track user interactions across different domains or websites

20. Which report would you use to identify the most common conversion paths users take on your site?
A) Behavior Report
B) Conversion Report
C) Multi-Channel Funnels Report
D) Audience Report

Answer: C) Multi-Channel Funnels Report

21. In Google Analytics, what does “CTR” stand for?
A) Click-Through Rate
B) Conversion Tracking Report
C) Channel Traffic Rate
D) Customer Transaction Report

Answer: A) Click-Through Rate

22. What does the “Acquisition Report” show in Google Analytics?
A) The number of website pageviews
B) The average page load speed
C) The sources through which visitors arrived at your website (e.g., organic search, direct, social, etc.)
D) The total number of goals achieved

Answer: C) The sources through which visitors arrived at your website (e.g., organic search, direct, social, etc.)

23. How does Google Analytics define a “user”?
A) A person who visits the website once a day
B) A person who has interacted with your website at least once during a specific date range
C) A person who makes a purchase on the website
D) A person who visits the website and shares it on social media

Answer: B) A person who has interacted with your website at least once during a specific date range

24. What is the purpose of using “custom dimensions” in Google Analytics?
A) To create custom reports for SEO
B) To add extra information to the data that Google Analytics collects, such as user types or product categories
C) To enhance page load speed
D) To develop new advertising strategies

Answer: B) To add extra information to the data that Google Analytics collects, such as user types or product categories

25. Which of the following is a valid reason for using Google Tag Manager along with Google Analytics?
A) To improve SEO performance
B) To simplify the implementation and management of tags (e.g., tracking codes) without modifying the website code
C) To create content for the website
D) To track social media posts

Answer: B) To simplify the implementation and management of tags (e.g., tracking codes) without modifying the website code

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