Google Ads MCQs

By: Prof. Dr. Fazal Rehman Shamil | Last updated: September 19, 2024

1. What is Google Ads primarily used for?
A) Search engine optimization
B) Social media marketing
C) Paid advertising on Google’s search engine and other networks
D) Email marketing

Answer: C) Paid advertising on Google’s search engine and other networks

2. Which bidding strategy in Google Ads allows you to set a maximum bid for each click on your ad?
A) Cost-Per-Click (CPC)
B) Cost-Per-Impression (CPM)
C) Cost-Per-Acquisition (CPA)
D) Return on Ad Spend (ROAS)

Answer: A) Cost-Per-Click (CPC)

3. What is the purpose of a “Google Ads campaign”?
A) To group related ads and set budget and targeting options
B) To create a landing page for lead generation
C) To manage organic search engine rankings
D) To analyze social media performance

Answer: A) To group related ads and set budget and targeting options

4. What are “Ad Extensions” in Google Ads?
A) Additional information you can add to your ad to increase its visibility and effectiveness
B) Tools for extending the ad budget
C) Features that limit the number of ads shown
D) Options to extend the duration of ad campaigns

Answer: A) Additional information you can add to your ad to increase its visibility and effectiveness

5. Which metric in Google Ads measures the percentage of people who click on your ad after seeing it?
A) Click-Through Rate (CTR)
B) Conversion Rate
C) Cost-Per-Click (CPC)
D) Quality Score

Answer: A) Click-Through Rate (CTR)

6. What does the “Quality Score” in Google Ads assess?
A) The relevance of your keywords, ad copy, and landing page
B) The total number of impressions your ad receives
C) The average cost of clicks in your industry
D) The overall ad budget

Answer: A) The relevance of your keywords, ad copy, and landing page

7. What is a “conversion” in the context of Google Ads?
A) An action a user takes that is valuable to your business, such as making a purchase or signing up
B) A metric that measures the number of clicks on your ad
C) The number of times your ad is displayed to users
D) A tool for analyzing your ad performance

Answer: A) An action a user takes that is valuable to your business, such as making a purchase or signing up

8. What does “Remarketing” in Google Ads refer to?
A) Targeting ads to users who have previously visited your website but did not convert
B) Creating new ad campaigns for different market segments
C) Optimizing ad copy for better performance
D) Adjusting bids based on real-time data

Answer: A) Targeting ads to users who have previously visited your website but did not convert

9. In Google Ads, what is an “Ad Group”?
A) A collection of ads that target a set of keywords or audience
B) A tool for tracking ad performance
C) A feature for managing your overall ad budget
D) A type of ad extension

Answer: A) A collection of ads that target a set of keywords or audience

10. Which Google Ads feature allows you to automatically adjust your bids based on the likelihood of conversion?
A) Automated Bidding
B) Manual Bidding
C) Ad Scheduling
D) Negative Keywords

Answer: A) Automated Bidding

11. What is the “Google Display Network” (GDN)?
A) A network of websites and apps where your display ads can appear
B) A tool for managing search ads
C) A platform for creating social media ads
D) A method for improving ad relevance

Answer: A) A network of websites and apps where your display ads can appear

12. What is the main function of “Negative Keywords” in Google Ads?
A) To prevent your ads from showing for specific terms that are irrelevant to your business
B) To increase the visibility of your ads
C) To track the performance of your ad campaigns
D) To extend the duration of your ad campaigns

Answer: A) To prevent your ads from showing for specific terms that are irrelevant to your business

13. What does “Ad Rank” determine in Google Ads?
A) The position of your ad on the search results page
B) The total amount spent on the ad campaign
C) The number of clicks your ad receives
D) The quality of the landing page

Answer: A) The position of your ad on the search results page

14. What does the “Google Ads Dashboard” provide?
A) An overview of your campaign performance and metrics
B) Tools for creating ad copy
C) Social media analytics
D) Features for managing SEO

Answer: A) An overview of your campaign performance and metrics

15. What is the role of “Keywords” in Google Ads campaigns?
A) To target your ads to users searching for specific terms related to your business
B) To create visual content for your ads
C) To analyze social media trends
D) To manage email marketing campaigns

Answer: A) To target your ads to users searching for specific terms related to your business

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