1. What is Online Reputation Management (ORM)?
a) Managing a company’s offline reputation
b) Controlling and improving how a company is perceived online
c) Handling internal employee relations
d) Creating offline marketing materials
Answer: b) Controlling and improving how a company is perceived online
2. Which of the following is a key component of ORM?
a) Ignoring negative reviews
b) Responding to customer feedback promptly and professionally
c) Focusing solely on increasing website traffic
d) Eliminating all online content
Answer: b) Responding to customer feedback promptly and professionally
3. What is one common strategy for managing a company’s online reputation?
a) Ignoring social media channels
b) Engaging with customers and addressing their concerns on social media
c) Removing all customer reviews from websites
d) Limiting the company’s online presence
Answer: b) Engaging with customers and addressing their concerns on social media
4. How can a company proactively manage its online reputation?
a) By regularly publishing positive content and news about the company
b) By avoiding interactions with customers online
c) By focusing solely on SEO without considering online reviews
d) By creating fake positive reviews
Answer: a) By regularly publishing positive content and news about the company
5. What role do online reviews play in ORM?
a) They are irrelevant to a company’s reputation
b) They can significantly impact a company’s reputation, both positively and negatively
c) They should be ignored
d) They only affect offline sales
Answer: b) They can significantly impact a company’s reputation, both positively and negatively
6. What should a company do in response to a negative online review?
a) Ignore the review and hope it goes away
b) Respond professionally and address the customer’s concerns
c) Delete the review without responding
d) Post a public argument with the reviewer
Answer: b) Respond professionally and address the customer’s concerns
7. Which tool can help monitor a company’s online reputation?
a) Email marketing software
b) Social media listening and monitoring tools
c) Offline surveys
d) Print advertising
Answer: b) Social media listening and monitoring tools
8. What is the purpose of a crisis management plan in ORM?
a) To prepare for potential online reputation issues and address them quickly
b) To increase the number of products sold
c) To ignore online issues and focus on traditional marketing
d) To reduce the company’s digital presence
Answer: a) To prepare for potential online reputation issues and address them quickly
9. How can a company use content marketing to improve its online reputation?
a) By creating valuable and relevant content that showcases the company’s expertise
b) By only focusing on paid ads
c) By hiding negative content through SEO
d) By avoiding any content creation
Answer: a) By creating valuable and relevant content that showcases the company’s expertise
10. What is a potential risk of not managing online reputation effectively?
a) Increased customer trust and loyalty
b) Enhanced brand visibility and positive reviews
c) Damage to the company’s credibility and loss of customers
d) Improved search engine rankings
Answer: c) Damage to the company’s credibility and loss of customers
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