Ethics in Digital Marketing MCQs

By: Prof. Dr. Fazal Rehman Shamil | Last updated: September 19, 2024

1. Which of the following is considered an ethical practice in digital marketing?

a) Using deceptive clickbait headlines
b) Collecting and using customer data without consent
c) Providing clear and honest information about products or services
d) Posting fake reviews to boost product ratings

Answer: c) Providing clear and honest information about products or services

2. What is a key ethical concern related to data privacy in digital marketing?

a) Collecting data without any user consent
b) Using anonymized data for targeted advertising
c) Offering users the option to opt-in or opt-out of data collection
d) Sharing user data with third parties without disclosure

Answer: a) Collecting data without any user consent

3. How should a digital marketer handle user-generated content to ensure ethical practices?

a) Use user-generated content without attribution
b) Always seek permission from the original creator and provide proper attribution
c) Modify user-generated content to fit the brand’s needs without permission
d) Ignore user-generated content entirely

Answer: b) Always seek permission from the original creator and provide proper attribution

4. What is the ethical approach to handling customer reviews and testimonials?

a) Fabricating positive reviews to improve the brand’s image
b) Only publishing positive reviews and ignoring negative ones
c) Moderating reviews fairly and responding professionally to both positive and negative feedback
d) Deleting negative reviews to maintain a positive image

Answer: c) Moderating reviews fairly and responding professionally to both positive and negative feedback

5. What should be done to ensure ethical behavior in email marketing?

a) Send promotional emails to users without their consent
b) Provide users with clear options to unsubscribe from email lists
c) Use misleading subject lines to increase open rates
d) Share email lists with third parties without user consent

Answer: b) Provide users with clear options to unsubscribe from email lists

6. How can a digital marketer avoid misleading advertising?

a) Use exaggerated claims and unrealistic promises to attract attention
b) Provide accurate and verifiable information about products or services
c) Create advertisements that mimic competitors’ branding
d) Hide important terms and conditions in fine print

Answer: b) Provide accurate and verifiable information about products or services

7. What is an ethical consideration when using influencer marketing?

a) Paying influencers to promote products without disclosing the sponsorship
b) Ensuring that influencers disclose their partnerships and sponsorships to their audience
c) Asking influencers to create fake reviews for products
d) Ignoring the guidelines set by regulatory bodies for influencer marketing

Answer: b) Ensuring that influencers disclose their partnerships and sponsorships to their audience

8. What should a company do if it realizes that it has accidentally misled customers?

a) Continue with the misleading information to avoid admitting fault
b) Address the issue publicly, correct the misinformation, and apologize to customers
c) Ignore the issue and hope it resolves itself
d) Blame the customers for misunderstanding the information

Answer: b) Address the issue publicly, correct the misinformation, and apologize to customers

9. How should digital marketers approach the use of targeted advertising?

a) Use personal data to target ads without considering user privacy
b) Provide users with clear information on how their data will be used for targeted ads
c) Target users based on sensitive or discriminatory criteria
d) Avoid providing options for users to control their ad preferences

Answer: b) Provide users with clear information on how their data will be used for targeted ads

10. What is an ethical practice when handling customer data in digital marketing?

a) Sharing customer data with unauthorized third parties
b) Implementing robust security measures to protect customer data and using it responsibly
c) Selling customer data without their consent
d) Keeping data security measures minimal to reduce costs

Answer: b) Implementing robust security measures to protect customer data and using it responsibly

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