Market Basket Analysis MCQs

By: Prof. Dr. Fazal Rehman | Last updated: May 14, 2025

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1. : What is the primary goal of Market Basket Analysis in data mining?



2. : Which of the following metrics is commonly used in Market Basket Analysis to measure the frequency of an itemset?



3. : What does the ‘confidence’ metric indicate in Market Basket Analysis?



4. : Which metric in Market Basket Analysis measures the strength of an association rule relative to the co-occurrence of items by chance?



5. : In Market Basket Analysis, what does a lift value greater than 1 indicate?



6. : Which algorithm is most commonly associated with Market Basket Analysis?



7. : What is the first step in performing Market Basket Analysis using the Apriori algorithm?



8. : In the context of Market Basket Analysis, what does the term ‘itemset’ refer to?



9. : Which of the following is NOT a typical application of Market Basket Analysis?



10. : What is a potential challenge when conducting Market Basket Analysis on large datasets?



 

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