On-page SEO MCQs

By: Prof. Dr. Fazal Rehman | Last updated: September 19, 2024

1. What does “On-Page SEO” primarily focus on?
A) Improving external link quality
B) Optimizing elements within a website to improve search engine ranking
C) Increasing social media followers
D) Enhancing website speed

Answer: B) Optimizing elements within a website to improve search engine ranking

2. What is a “title tag” in SEO?
A) A HTML element that specifies the title of a web page
B) A meta description of a web page
C) An image used on a web page
D) A URL of a web page

Answer: A) A HTML element that specifies the title of a web page

3. What role does “meta description” play in On-Page SEO?
A) It helps search engines understand the content of a page
B) It provides a summary of a web page’s content for search results
C) It improves website load speed
D) It increases keyword density

Answer: B) It provides a summary of a web page’s content for search results

4. Which of the following is important for optimizing images on a web page?
A) Using high-resolution images only
B) Adding alt text to describe the image content
C) Keeping image file sizes large
D) Using image files as text content

Answer: B) Adding alt text to describe the image content

5. What is “URL structure” in On-Page SEO?
A) The design layout of a web page
B) The organization of the website’s content
C) The format and readability of URLs to enhance SEO
D) The way social media links are integrated

Answer: C) The format and readability of URLs to enhance SEO

6. What does “header tags” refer to in On-Page SEO?
A) Tags used to improve site navigation
B) HTML elements like H1, H2, H3 used to define headings and subheadings
C) Tags that improve page load speed
D) Tags used for creating backlinks

Answer: B) HTML elements like H1, H2, H3 used to define headings and subheadings

7. How does “internal linking” benefit On-Page SEO?
A) It helps users navigate through related content on the same website
B) It improves the website’s load speed
C) It increases the number of backlinks from external sites
D) It helps with social media marketing

Answer: A) It helps users navigate through related content on the same website

8. What is “keyword placement” in On-Page SEO?
A) The number of keywords used in external links
B) The strategic use of keywords within the content, titles, and meta tags
C) The frequency of keywords in social media posts
D) The position of keywords in image descriptions

Answer: B) The strategic use of keywords within the content, titles, and meta tags

9. What does “content length” refer to in On-Page SEO?
A) The amount of time a user spends on a page
B) The total number of words on a web page
C) The size of the image files on a page
D) The number of outbound links on a page

Answer: B) The total number of words on a web page

10. What is the significance of “mobile optimization” in On-Page SEO?
A) Ensuring that a website performs well on mobile devices
B) Increasing the website’s load speed on desktop devices
C) Improving social media engagement
D) Enhancing the number of backlinks

Answer: A) Ensuring that a website performs well on mobile devices

11. How does “user experience” (UX) relate to On-Page SEO?
A) It has no impact on SEO
B) A positive user experience can lead to higher rankings due to lower bounce rates and longer session durations
C) It only affects social media marketing
D) It is unrelated to SEO

Answer: B) A positive user experience can lead to higher rankings due to lower bounce rates and longer session durations

12. What does “schema markup” help with in On-Page SEO?
A) Increasing website load speed
B) Providing search engines with structured data to better understand page content
C) Improving the design of a website
D) Enhancing email marketing campaigns

Answer: B) Providing search engines with structured data to better understand page content

13. Why is “content freshness” important for On-Page SEO?
A) Fresh content can improve rankings as search engines favor regularly updated pages
B) It affects the design of the website
C) It has no impact on SEO
D) It only influences external backlinks

Answer: A) Fresh content can improve rankings as search engines favor regularly updated pages

14. What does “alt text” do for images in On-Page SEO?
A) Provides search engines with information about the content of the image
B) Increases the image resolution
C) Optimizes the image file size
D) Enhances the website design

Answer: A) Provides search engines with information about the content of the image

15. What is “breadcrumb navigation” in On-Page SEO?
A) A type of internal linking that shows users their current location within the website hierarchy
B) A method for building external links
C) A design element for improving page load speed
D) A tool for keyword research

Answer: A) A type of internal linking that shows users their current location within the website hierarchy

16. How does “site speed” affect On-Page SEO?
A) Faster site speed can improve search engine rankings and user experience
B) It has no effect on SEO
C) It only impacts social media engagement
D) It affects external backlinks

Answer: A) Faster site speed can improve search engine rankings and user experience

17. What is “readability” in On-Page SEO?
A) The ease with which users can read and understand the content on a page
B) The length of the content on a page
C) The number of images on a page
D) The speed at which a page loads

Answer: A) The ease with which users can read and understand the content on a page

18. What does “URL optimization” involve?
A) Creating URLs that are short, descriptive, and include relevant keywords
B) Increasing the length of URLs
C) Using URLs as meta tags
D) Optimizing URLs for email marketing

Answer: A) Creating URLs that are short, descriptive, and include relevant keywords

19. What is “user engagement” and why is it important for On-Page SEO?
A) The level of interaction users have with a website, which can impact SEO rankings
B) The number of social media followers
C) The speed at which a website loads
D) The amount of content on a page

Answer: A) The level of interaction users have with a website, which can impact SEO rankings

20. What is the purpose of using “H1 tags” in On-Page SEO?
A) To define the main heading of a web page and help search engines understand its content
B) To create links within a page
C) To optimize images on a page
D) To increase the number of keywords in the content

Answer: A) To define the main heading of a web page and help search engines understand its content

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