It is important to follow ethical principles in marketing to ensure consumers and build a lasting and positive relationship. Here are some marketing examples with ethical principles:
- Product Integrity:
- Example: A company makes standard declarations of confidence to ensure the conformity and quality of its products and supplies the products in accordance with the standard declarations.
- Consumer Privacy:
- Example: A data company takes appropriate measures to protect consumer privacy and data and explains to them how their data is being used.
- Deception:
- Example: Without falsification, an advertising campaign accurately describes the features of its product and protects consumers from any misleading information.
- Consumer Care:
- Example: A service provider provides good research and consulting to build good relationships with consumers and improve consumer experiences.
- Integrity:
- Example: A multinational company has shown honor and integrity in the quality of its products while maintaining its ethical principles and values.
- Social Responsibility:
- Example: A company has run various projects for social responsibility and social services in its region, such as education and health projects.
- Honesty:
- Example: A company prides itself on providing clear and accurate information in its product videos, without hiding any information.
- Transparency:
- Example: An online shopping website clearly presents the prices of its products, content and services, so that consumers know what to buy. have been.
- Fairness:
- Example: A company participating in a multinational competition made a smooth and fair expression of its product quality and prices, so that each product is based on good facts.< /span>
- Jewelry (Sustainability):
- Example: A company has made announcements to support its products and support them properly for the future, and they also consider jewelry to be environmentally friendly.