Advanced Strategic MarketingĀ Universities past papers
Q1. Ā Ā Ā Ā Objective Questions (provide an answer on your answer sheets)
- A suspect is a person who comes across companies promotion (True/False)
- There are four quadrants in the BCG growth-share matrix (True/False)
- A brick-and-mortar business is one that serves its customers within a building or physical location, as opposed to an online business (True/False)
- Goods are produced, sold and then consumed whereas the services are sold, produced and consumed (True/False)
- A Strategic Business Unit is a significant organization segment that is analyzed to develop an organizational strategy aimed at generating future business or revenue (True/False)
Q2. Ā Ā Ā Ā Discuss any five relationship marketing strategies which organizations can use to build long term
relationships with its customers?
Q3. Ā Ā Ā Ā Define strategic marketing? Differentiate between strategy and tactics?
Q4. Ā Ā Ā Ā Explain two types of E Business Models?
Q5. Ā Ā Ā Ā Discuss briefly which strategies service companies can adopt in order to differentiate themselves from
competitors?
Q6. Ā Ā Ā Ā Differentiate between cost leadership strategy and differentiation strategy?
Q7. Ā Ā Ā Ā Explain the difference between general business risk and industry specific risk?
Q8. Ā Ā Ā Ā Write a short note on the following:
- Gap Analysis
- SWOT Analysis