Advanced Strategic Marketing Universities Past Papers
Q1: Objective Questions (Provide answers to your answer sheets)
- _________________Consists of variables within organization but not usually within long-run control of top management.
- Internal environment
- External environment
- As a plan, a strategy can be a ploy too; really just a specific man composition intended to outsmart an opponent or competitor.
- True
- False
- Market cannibalization refers to a situation where a new product “eats” up the sales and demand of an existing product
- True
- False
- Product development involves developing additional or new products to serve existing market segments
- True
- False
- Organizational buying is more complex
- True
- False
Q2. Â Â Â Â Explain five steps in the ladder of customer loyalty?
Q3. Â Â Â Â Explain cost focus strategy and differentiation focus strategy?
Q4.     Micheal Porter’s generic strategies can be applied to both product/service, with help of diagram explains these strategies?
Q5. Â Â Â Â Explain the concept of Targeting. Discuss different target market strategies?
Q6. Â Â Â Â What is value-based marketing? Explain.
Q7.     Why competitor’s analysis is important for companies operating in a specific industry. Support your answer with relevant examples?
Q8. Â Â Â Â Using relevant examples explain the characteristics of services?