Question: Which of the following is the first step in creating an ad campaign with Facebook Ads Manager?
A Access Facebook Ads Manager
B Setting the ad budget
C Designing the ad creative
D Selecting the ad placements
Answer: Access Facebook Ads Manager
| Steps | Description |
| 1 Access Facebook Ads Manager | · Log in to your Ads Manager account or create one if needed. |
| 2 Choose Your Campaign Objective | · Select the campaign goal that aligns with your advertising objectives, such as brand awareness, website traffic, conversions etc. |
| 3 Define Your Target Audience | · Specify the demographics, interests, behaviors and characteristics of the audience you want to reach. |
| 4 Set Your Ad Placements | · Decide where your ads should appear, including Facebook, Instagram, Audience Network and more. |
| 5 Set Your Budget and Schedule | · Determine your daily or lifetime budget and choose the schedule for when your ads will run. |
| 6 Create Your Ad Creative | · Design the visual and textual elements of your ad, including images or videos, ad copy, headlines and CTAs. |
| 7 Choose Ad Formats | · Select the ad formats that best suit your campaign objectives, such as image ads, video ads, carousel ads, etc. |
| 8 Review and Submit | · Double-check all your campaign settings, targeting, budget and ad creative.
· Then, click the “Submit” or “Publish” button to launch your campaign. |
| 9 Monitor and Optimize | · Regularly monitor your campaign’s performance in Ads Manager.
· Make adjustments based on real-time data, such as budget changes, audience refinement or creative modifications. |
| 10 Measure Results | · Analyze campaign performance metrics to evaluate how well your ads are meeting your objectives.
· Use the insights to improve future campaigns. |