Question: Which of the following is the first step in Monroe’s motivated sequence?
A Visualization
B Attention
C Satisfaction
D Action
Answer: Attention
| Steps in Monroe’s motivated sequence | Description | |
| 1.
|
Attention | · Gain the audience’s attention by beginning your speech with a compelling attention such as a story, fact, quote, engaging question to pique the audience’s interest and make them want to listen to your presentation. |
| 2. | Need | · Identify the need and explain the issue at hand, articulating what the problem is, why it matters, who it affects and how severe it is. |
| 3.
|
Satisfaction | · Present a clear, practical and well-defined solution to the problem or need.
· Outline the steps required to implement the solution, addressing issues like feasibility, cost and the parties involved in executing the plan. |
| 4. | Visualization | · Describe the positive outcomes that will result from implementing the proposed solution. |
| 5.
|
Call to Action | · Conclude your presentation by motivating the audience to take immediate steps to support the solution.
· Provide a specific and actionable task that the audience can undertake to make a positive change. |