[OBJECTIVE]
Subject: Introduction to Mass Communication
Time Allowed: 15 Min
Maximum Marks: 10
NOTE: Attempt this Paper on this Question Sheet only. Please encircle the correct option. Division of marks is given in front of each question. This Paper will be collected back after expiry of time limit mentioned above.
Part-I Encircle the right answer, cutting and overwriting is not allowed. (1×10=10)
1. Laswell presented Communication Model in——–»—-
(a} 1948 (b) 1949
(c) 1949 (a) 1945
2. Mc Comb & Shaw presented ________ theory.
(a) Framing (b) Agenda setting
(c) Magic Bullet (d) Priming
3. Missing words in any essay are example of ______
(a) Physical barrier (b) Psychological barrier
(c) Natural barrier
4. SMCR Model was presented by ________
(a) David Berlo (b) Mc Comb & Shaw
(c) Laswell
5. SMCR Model was presented in ______
(a) 1960 (b} 1970
(c) 1950 (d) 1965
6. Osgood & Schramm model was——–
(a) Linear Model (b) Circular Model
(c) Educational
7 Which of the following is not one of the primary functions of mass communication?
(a) Surveillance (b) Cultural Transmission
(c) Entertainment (d) Immunization
8. Interpersonal communication is communication with ______
(a) Two Persons (b) One Person
(c) Group of people
9. Through communication we can ____
{a) Entertain (b) educate
(c) Inform (d) all of them.
10. Culture is ________
(a) Natural Barrier (b) Psychological barrier
(c) Physical Barrier .
[SUBJECTIVE]
Subject: Introduction to Mass Communication
Time Allowed: 2 Hrs. 45 Min
Maximum Marks: 50
NOTE: ATTEMPT THIS (SUBJECTIVE) ON THE SEPARATE ANSWER SHEET PROVIDED
Part-II Give short answers! (20)
Q#1. Define intra-personal communication.
Q#2. What is the difference between verbal and non-verbal communication? Discuss.
Q#3. Define Mass Communication and explain its types with example
Q#4. What is difference between encoding and decoding?
Q#5. Name any four functions of mass media.
Part-III. Answer the following brief questions. (3 x10 =30)
Q#1. What are the barriers of communication? Explain with example.
Q#2. Explain the different types of media.
Q#3. Write in detail the process of mass communication. What are its different tools, discuss in detail.
