Mass Communication Past Papers

[OBJECTIVE]

Subject: Mass Communication

Time Allowed: 15 Minutes

Max Marks: 10

NOTE: Attempt this Paper on this Question Sheet only. Please encircle the correct option. Division of marks is given in front of each question. This Paper will be collected back after expiry of time limit mentioned above.

Part-I Encircle the right answer, cutting and overwriting are not allowed. (10)

Talking to one self is known as ____________ communication.

(a) Interpersonal (b) Intrapersonal

2. The hindrance in the process of communication is:

(a) Noise (b) Destruction

3. Which one is not a function of mass communication?

(a) Inform (b) Educate

Periodical are included in:

(a) Electronic media (b) Digital media

Communicating with plants and animals is a form of non-verbal communication known as:

(a) Intra Personal (b) Extra Personal

6. In the communication process is the individual who initiate a message and is often called the communicator or source of communication.

(a) Receiver (b) Sender

7. A Communication __________ refers either to transmission medium such as a wire, or to a logical connection over a multiplexed medium such as a radio in telecommunications and computer networking.

(a) Message (b) Channel

8. In rhetorical and communication studies, a __________ is defined as information conveyed by words (in speech or writing) and / or other signs and symbols.

(a) Message (b) Decoding

9. The ___________ means interpreting the meaning of the message.

(a) Encoding (b) Decoding

10. The _________ is the process of turning thoughts into communication.

(a) Decoding (b) Encoding

[SUBJECTIVE]

Subject: Mass Communication

Time Allowed: 2 Hours 45 Minutes

Max Marks: 50

NOTE: ATTEMPT THIS (SUBJECTIVE) ON SEPARATE ANSWER SHEET PROVIDED

Part-II Give Short Answers, Each question carries equal marks. (20)

Q#1: Elaborate the concept of communication.

Q#2: State the importance of feedback in the process of communication.

Q#3: Elaborate a few functions of mass communication with relevant examples.

Q#4: Draw a comparison between print and electronic media, which one is more effective these days?

Q#5: Draw the process of communication stating various aspects involved in it.

Part-III Give Short Answers, Each question carries equal marks. (30)

Q#1: Agenda setting is the back bone of any communication on media. Elaborate the levels of agenda setting how it is exhibited in media platform. ;

Q#2: Development is an emerging phase of media sector. Throw light on the aspect of public opinion formation through development function of mass media.

Q#3: Explain various types of communication, state examples to elaborate the concept.

[OBJECTIVE]

Subject: Mass Communication

Time Allowed: 10 Minutes

Maximum Marks: 10

Part-I Encircle the right answer, cutting and overwriting is not allowed. (1×10=10)

1. PEMRA stands for _____________.
A. Pakistan electronic mechanism regulatory action
B. Pakistan electronic machine regulatory assembly
C. Pakistan electronic media regulatory authority
D. Pakistan election media regulatory authority
2. Facebook was launched in _____________.
A. 2010 B. 2000
C. 2002 D. 2004
3. PTV was established in _____________.
A. 1964 B. 1955
C. 1965 D. 1971
4. First movie was screened in _____________.
A. 1899 B. 1900
C. 1895 D. 1889
5. _____________Manages information and media relation of Pakistani federal government.
A. PID B. Rental media
C. DGPR D. Syndicate
6. Noise produced because of cultural differences is called _____________.
A. soft noise B. environmental
C. mechanical D. semantic
7. In Laswell’s model ‘what’ stands for _____________.
A. feedback B. receiver
C. message D. sender
8. Bab-e-sahafat is the title of _____________.
A. Maulana Muhammad Ali Joher B. Majeed Nizami
C. Maulana Zafar Ali Khan D. Hamid Mir
9. _____________theory justifies government control over press.
A. Authoritarian press B. framing
C. Libertarian D. social responsibility
10. Idea of global village was coined by _____________.
A. Bull gates B. Murdock
C. Steve jobs D. Marshall McLuhan

[SUBJECTIVE]

Subject: Mass Communication

Time Allowed: 2 Hours 45 Minutes

Maximum Marks: 50

NOTE: ATTEMPT THIS (SUBJECTIVE) ON THE SEPARATE ANSWER SHEET PROVIDED.

Part-II Give short answers of the following. (20)

Q#1: Define citizen journalism? Please enlist its major types?

Q#2: Describe concept of two steps flow of communication?

Q#3: Describe inverted pyramid?

Q#4: Briefly discuss the concept of band wagon?

Part-III Give brief answers of the following. (30)

Q#1: Define mass communication. What are its different elements and how they differ from interpersonal communication?

Q#2: Analyze the effects of private TV channels morning shows on Pakistani young women?

Q#3: Define concept of development media theory? How can this concept make media role in Pakistan more beneficial for the society?

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