Advertising Past Papers


Subject: Advertising-I

Time Allowed: 15 Min

Total Marks: 10

NOTE: ATTEMPT THIS PAPER ON THIS QUESTION SHEET ONLY. Division of marks is given in front of each question. This Paper will be collected back after expiry of time limit mentioned above.


Part-I Encircle the correct option, each question carries equal marks. (10)

1. Interlink is an advertising company of
A. India
B. Pakistan
C. America
D. Russia
2. Which of the following is not a stage in evolution of advertising:
A. Identification
B. Information
C. Promotion
D. pricing
3. Which is not the classification of advertising objectives:
A. To inform
B. To remind
C. To persuade
D. To order
4. What is the overall objective of advertising
A. To build customer relationship
B. To build public relationship
C. To build personal relationship
D. To build press relationship
5. Individuals who have specific needs and for whom the communication must be specifically tailored is known as
A. Audience
B. People
C. Community
D. Target Audience
6. Marketing means:
A. Buying
B. Selling
C Buying & Selling
D. Analyzing
7. With the advent of Internet, which one of these is considered the most influential medium for advertisement these days?
A. Television
B. Newspaper
C. E-Commerce
D. Radio
8. Digital marketing is same as
A. Marketing through emails
B. Marketing on Facebook
C. Marketing on Twitter
D. All of above
9. A slogan in promotion is used because:
A. It makes you unique
B. It grabs your attention
C. It always reminds of a definite brand
D. All of above
10. Which of these media is not used for advertisement?
A. Newspapers
B. Magazines
C. Billboards
D. Notebooks