Advertising and Management Universities Past Papers

Advertising and Management Universities Past Papers

Advertising & Management Universities Past Papers

Q1.      MCQ

  1. Setting proper advertising budgets is difficult because
  2. Precise data is difficult to identify and gather
  3. It is not that critical since a research study found that advertising did not have much impact on consumer purchases
  4. It is a function of the finance department, not marketing
  5. Is not a problem with today’s computers and specialized software
  6. What two major communication channels do marketers use to convey their product to consumers?
  7. Print media and events
  8. Message source and feedback
  9. Word-of-mouth and commercials
  10. Personal and non-personal channels
  11. To set its total promotion budget, a company can choose between four common methods: __________. 
  12. Competitive method, parity method, objective method, and task method
  13. The affordable method, the percentage-of-sales method, the competitive-parity method, and the objective-and-task method
  14. Defining specific objectives, determining the tasks that must be performed to achieve these objectives, and estimating the costs of performing these tasks
  15. The affordable method and the percentage-of-sales method
  16. Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.
  17. Liking, attitude, conviction
  18. Knowledge, liking, conviction
  19. Post-purchase, knowledge, liking
  20. Knowledge, liking, attitude
  21. When developing an advertising program, marketers must make five major decisions. These are: ______________. 
  22. Target audience, objective setting, budget decisions, media decisions, campaign evaluation
  23. Target audience, objective setting, budget decisions, media decisions, campaign evaluation
  24. Objective setting, target audience, budget decisions, message decisions, campaign evaluation
  25. Target audience, objective setting, budget decisions, message decisions, campaign evaluation
  26. Which of the following are tools used by public relations departments? 
  27. Lobbying
  28. Counseling
  29. Product publicity
  30. Corporate communication
  31. Press relations
  32. All of the above
  33. Which type of advertising objective is the most important for mature products?
  34. Reminder advertising
  35. Persuasive advertising
  36. Informative advertising
  37. Comparison advertising
  38. What is the main objective of informative advertising?
  39. To create a selective demand
  40. To keep the brand in consumers’ minds during the mature stage of the product life cycle
  41. To stimulate primary demand
  42. None of the above
  43. Identifying and communicating with groups of prime prospects: (Targeting/ positioning/segmentation).
  44. AAAA is the national organization of (printing / marketing / advertising).
  45. The agency which offers all services on a piecemeal basis is (Rolodex agency / In-House agency)
  46. Any device or word that identified the origin of a product, telling who made it or who sold it: (Brand name /Brand mark/ Patent)
  47. A name that applies to a business as a whole, not to an individual product. (Patent / Brand name / Trade Name)
  48. Generation Y is also known as (Baby Boomers / Echo Boomers)

Q.2.     Discuss TV as an advertising medium. What are the pros and cons of TV advertising?              Marks (14)

Q.3.     What are the pros and ions of the newspaper? Discuss the newspaper as an advertising medium.               Marks (14)

Q.4.     How you will plan the advertising? Explain factors which must be considered during planning.     Marks (14)

Q.5.     What is Brand equity? How brand affects advertising. Marks (14)

Q.6.     Reach, frequency, continuity, and budget are media tactics. Explain it with an example.               Marks (14)

Q.7.     Discuss the relationship between media and target marketing.                                              Marks (14)

Q.8.     Attend any two parts:                                                            Marks (14)

  1. Target Marketing
  2. Segmentation
  3. Positioning