Question: The first stage in the consumer decision-making process is?
A Information search
B Evaluation of alternatives
C Problem recognition
D Product choice
Answer: Problem recognition
| Stages in the consumer decision-making process | Description |
| Problem Recognition | · Identifying a need or a problem that triggers the decision-making process. |
| Information Search | · Seeking information about the available options to address the recognized need or problem. · Consumers gather information from various sources, including personal experiences, friends, family, online research and advertising. |
| Evaluation of Alternatives | · After collecting information, consumers assess the available alternatives. · They compare products, services, or brands based on criteria such as features, price, quality and reputation. |
| Purchase Decision | · Making the actual decision to buy a specific product or service. · At this stage, consumers choose the option that best meets their needs and preferences. |
| Post-Purchase Evaluation | · Reflecting on the purchase after acquiring the product or service. · Consumers assess whether it met their expectations and whether they are satisfied with their choice. |