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Principles of Marketing Past Papers

[OBJECTIVE]

Subject: Principles of Marketing

Time Allowed: 10 Minutes

Maximum Marks: 10

NOTE: Attempt this Paper on this Question Sheet only. Please encircle the correct option. Division of marks is given in front of each question. This Paper will be collected back after expiry of time limit mentioned above.

 

Part-I Encircle the right answer, cutting and overwriting is not allowed. (1×10=10)

1. ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
a. Advertising b. Selling
c. Marketing d. Business
2: Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.
a. Exchange b. Marketing
c. Management d. Operational
3. Which customer question is answered by a company’s value proposition?
a. “Why should | buy your brand rather than a competitor’s?”
b. “How does your brand benefit me and society?”
c. “What are the costs and benefits of your brand?”
d. “What value the company get out of the proposition?”
4. The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.
a. Product b. Customer
c. Marketing d. Advertising
5. When customers don’t know what they want or don’t even know what’s possible, the most ________ effective strategy is marketing.
a. Customer-driven b. Customer-driving
c. Societal d. Ambiguous
6. The set of tools a firm uses to implement its marketing strategy is called the ________.
a. Promotion mix b. Product mix
c. Marketing mix d. Organizational mix
7. Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be?
a. Objectives and goals b. Company Vision
c. A mission statement d. A business portfolio
8. When compared to consumer markets, business markets are ________.
a. Approximately the same b. Smaller
c. Huge d. Somewhat larger
9. The demand for many business goods and services tends to change more, and more quickly, than the demand for consumer goods and services does. This is referred to as ________ demand.
a. Fluctuating b. Derived
c. Inelastic d. Elastic
10. Product improvements, product modifications, and original products can all be classified as ________.
a. Pioneer products b. New products
c. Product concepts a. Product ideas

[SUBJECTIVE]

Subject: Principles of Marketing

Time Allowed: 2 Hours 45 Minutes

Maximum Marks: 50

NOTE: ATTEMPT THIS (SUBJECTIVE) ON THE SEPARATE ANSWER SHEET PROVIDED.

Part-II Give short answers of the following:. (2×10=20)

Q#1: What are different types or buying decision behaviors? Explain them.

Q#2: What is product adoption process? Explain its different stages

Q#3: What is customer relationship management (CRM)? Give one example of some company who is doing CRM

Q#4: Explain the concept of Customer Driven Marketing Strategy.

Q#5: What is market segmentation? What are different parameters to segment a population?

Q#6: What is the mechanism to measure the return on marketing investment?

Q#7: Differentiate between Micro and Macro environment. Give one example of each environment.

Q#8: Discuss the problems faced in international marketing research, and the strategy to overcome these problems.

Q#9: Discuss the new product pricing strategies.

Q#10: What is competitive marketing intelligence? Explain its sources.

 

Part-III Give brief answers of the following:. (3×10=30)

Q#3 : What do you understand by Price Adjustment Strategies? Explain all the strategies with the help of relevant examples.

Q#4: What is meant by New Product Development Process? Explain each step of this process in detail.

Q#5: Define marketing research. Explain the process of marketing research. Describe the process to use marketing information.


[OBJECTIVE]

Subject: Principles of Marketing

Time Allowed: 15 Minutes

Maximum Marks: 10

NOTE: Attempt this Paper on this Question Sheet only. Please encircle the correct option. Division of marks is given in front of each question. This Paper will be collected back after expiry of time limit mentioned above.

 

Part-I Encircle the right answer, cutting and overwriting is not allowed. (10)

1. Which of the followings not a type of marketing concept:
A. Production concept
B. Societal marketing concept
C. Selling concept
D. Supplier concept
2. Marketing is a process which aims at
A. Production
B. Satisfaction of customer needs
C. Profit making
D. Selling products
3. When Price and other features of product is not considered, no contemplation of substitutes or alternatives and is purchased infrequently is called:
A. Shopping
B. Unsought
C. Convenience
D. Specialty
4. The use of price points for reference to different levels of quality for a company related products is typical of which product-mix pricing strategy:
A. Optional product pricing
B. Captive product pricing
C. By-product pricing
D. Product-line pricing
5. Today, marketing must be understood in a new sense as
A. Get there first with the most
B. Satisfying customer needs
C. Management of youth demands
D. To sell products
6. Choose an appropriate definition of demand?
A. Customer needs
B. Needs backed by buying power
C. Needs directed to the product
D. Basic human requirements
7. Sales is a process which aims at
A. Production
B. Satisfaction of customer needs
C. Profit making
D. Selling products
8. Price skimming is a pricing strategy in which marketer sets a relatively service at first, then _________ initial price for a product or the _________ price over time.
A. High, lower
B. Lower, higher
C. Lower, lower
D. Higher, higher
9. Trade Promotion Tools include all the following except.
A. Contests
B. Trade Shows
C. exhibits
D. Sampling
10. Taxes levied against goods imported from another country are called.
A. Tariff
B. Boycott
C. Standards
D. Exchange Permits

 

[SUBJECTIVE]

Subject: Principles of Marketing

Time Allowed: 2 Hour and 45 Minutes

Maximum Marks: 50

NOTE: ATTEMPT THIS (SUBJECTIVE) ON THE SEPARATE ANSWER SHEET PROVIDED.

 

Part-II Give Short answers, Each question carries equal marks. (20)

Q#1: State difference between production concept and product concept?

Q#2: Define marketing information system?

Q#3: Briefly explain “Publics” as an element of micro environment?

Q#4: Explain “Franchising” as a distribution technique?

Q#5: Define product development?

Q#6: Briefly describe stages of product life cycle?

Q#7: What is difference between goods and services?

Q#8: Define Maslow’s hierarchy of needs theory?

Q#9: What is the difference “Differentiation and Positioning”?

Q#10: Define price skimming strategy?

 

Part-III Give detailed answers, Each question carries equal marks. (30)

Q#1: Discuss steps recommended for finding needs and wants of the consumers in marketing process?

Q#2: Define marketing mix? Discuss the elements of marketing mix?

Q#3: What are different options available with marketers for deciding “Product Mix Pricing” strategy?

 

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