What is the primary focus of communication studies?
a) Analyzing genetic data
b) Understanding human interactions and message dissemination
c) Studying celestial bodies
d) Developing software
Which of the following is considered a basic model of communication?
a) Shannon-Weaver Model
b) Darwinian Model
c) Bohr Model
d) Copernican Model
What is ‘nonverbal communication’?
a) Communication using written words
b) Communication through spoken language
c) Communication without the use of words
d) Communication via electronic devices
What does ‘mass communication’ refer to?
a) Communication between two people
b) Communication within a small group
c) Communication to large audiences through media
d) Communication through body language
Which of the following is an example of a communication medium?
a) Telephone
b) Thought
c) Emotion
d) Memory
What is the main purpose of ‘public relations’?
a) To entertain an audience
b) To sell products directly
c) To manage and maintain a positive image of an organization
d) To develop software applications
Which theory suggests that media has a strong, direct influence on audiences?
a) Uses and Gratifications Theory
b) Hypodermic Needle Theory
c) Cultivation Theory
d) Agenda-Setting Theory
What does ‘interpersonal communication’ involve?
a) Communication between machines
b) Communication within one person
c) Direct, face-to-face communication between two or more people
d) Communication through mass media
What is ‘noise’ in the context of communication?
a) Loud sounds in the environment
b) Any interference that distorts the message
c) Background music
d) Silence
Which type of communication is primarily concerned with body language, facial expressions, and gestures?
a) Verbal communication
b) Nonverbal communication
c) Written communication
d) Digital communication
What is ‘encoding’ in the communication process?
a) Translating thoughts into a communicable form
b) Receiving a message
c) Interpreting a message
d) Sending a message
Who is responsible for decoding a message in communication?
a) Sender
b) Receiver
c) Encoder
d) Transmitter
What is ‘feedback’ in communication?
a) The initial message sent by the sender
b) The process of encoding a message
c) The response from the receiver back to the sender
d) The noise that interferes with the message
Which of the following is an example of written communication?
a) Email
b) Phone call
c) Gesture
d) Facial expression
What does ‘media literacy’ refer to?
a) The ability to read books
b) The ability to access, analyze, evaluate, and create media
c) The ability to use a computer
d) The ability to write reports
What is the ‘agenda-setting function’ of the media?
a) The media’s role in dictating what the public thinks about
b) The media’s role in creating entertainment content
c) The media’s role in reporting news accurately
d) The media’s role in advertising products
Which communication theory focuses on the different ways people perceive reality based on media consumption?
a) Uses and Gratifications Theory
b) Cultivation Theory
c) Social Learning Theory
d) Spiral of Silence Theory
What is ‘digital communication’?
a) Communication through face-to-face interaction
b) Communication through electronic devices
c) Communication using sign language
d) Communication through handwritten letters
Which of the following is an example of synchronous communication?
a) Email
b) Forum posts
c) Live video chat
d) Blog comments
What is ‘intercultural communication’?
a) Communication within a single culture
b) Communication between people of different cultures
c) Communication through technology
d) Communication within a family
What is the main focus of ‘health communication’?
a) Advertising health products
b) Improving health literacy and behaviors
c) Selling medical insurance
d) Developing medical software
What does ‘ethnography’ study in the context of communication?
a) The history of languages
b) Cultural communication practices
c) Technological advances in communication
d) Psychological aspects of communication
Which concept refers to the way media shapes the perception of reality?
a) Gatekeeping
b) Framing
c) Feedback
d) Encoding
Which of the following best describes ‘crisis communication’?
a) Routine organizational communication
b) Communication during emergencies to manage information flow
c) Personal communication between friends
d) Daily news reporting
What is ‘media convergence’?
a) The separation of media platforms
b) The merging of traditional and digital media
c) The decline of print media
d) The creation of new communication laws
What is the primary goal of ‘advertising’?
a) To inform the public
b) To entertain audiences
c) To persuade consumers to buy products or services
d) To provide customer support
Which term refers to a set of rules governing communication within a particular context?
a) Syntax
b) Semantics
c) Pragmatics
d) Protocol
What is ‘social media’?
a) Traditional broadcast media
b) Online platforms for social interaction and content sharing
c) Government communication channels
d) Print newspapers
Which type of communication occurs within an organization?
a) External communication
b) Internal communication
c) Intercultural communication
d) Mass communication
What is the role of a ‘communication audit’?
a) To evaluate and improve the effectiveness of communication within an organization
b) To create advertising content
c) To train employees in public speaking
d) To design communication software
Which of the following best describes ‘propaganda’?
a) Objective news reporting
b) Biased information used to influence public opinion
c) Personal communication
d) Scientific research
What is the main purpose of ‘media ethics’?
a) To improve technological skills
b) To provide guidelines for ethical decision-making in media production and consumption
c) To increase media profitability
d) To enhance entertainment value
What does ‘interpersonal competence’ involve?
a) The ability to use technology
b) The ability to communicate effectively with others
c) The ability to write reports
d) The ability to manage finances
Which of the following is an example of ‘gatekeeping’ in the media?
a) A journalist choosing which stories to report
b) A company deciding on its marketing budget
c) An audience interpreting media content
d) A researcher conducting a study
What is ‘media saturation’?
a) Limited media content
b) Excessive exposure to media messages
c) The merging of different media platforms
d) A decline in media consumption
Which term describes a communication strategy used to reach a specific audience segment?
a) Targeting
b) Encoding
c) Framing
d) Feedback
What is the main goal of ‘journalism’?
a) To entertain audiences
b) To inform the public about current events
c) To advertise products
d) To manage public relations
Which of the following is a common form of ‘persuasive communication’?
a) News reporting
b) Academic lectures
c) Advertising
d) Small talk
What is ‘two-step flow theory’?
a) Information flows directly from media to the public
b) Information flows from media to opinion leaders, then to the public
c) Information flows from the public to the media
d) Information flows through multiple media channels simultaneously
Which of the following best describes ‘organizational communication’?
a) Communication between friends
b) Communication within and between organizations
c) Communication via social media
d) Communication through written letters
What is ‘media framing’?
a) Creating media content
b) The way media presents and structures news stories
c) Editing photographs
d) Broadcasting live events
Which of the following is a function of ‘public speaking’?
a) Private conversation
b) Delivering information to a live audience
c) Writing a book
d) Designing a website
What does ‘interpersonal communication’ focus on?
a) Interactions between individuals
b) Mass media communications
c) Technological communication
d) Organizational policies
Which concept refers to the study of signs and symbols in communication?
a) Semantics
b) Pragmatics
c) Syntax
d) Semiotics
What is ‘digital divide’?
a) The gap between those who have access to digital technologies and those who do not
b) The difference in communication styles between generations
c) The separation of media platforms
d) The transition from print to digital media
Which of the following best describes ‘group communication’?
a) Communication between two people
b) Communication within a larger group
c) Communication through mass media
d) Communication via email
What is ‘rhetoric’?
a) The study of effective speaking and writing
b) The analysis of media content
c) The creation of digital content
d) The interpretation of nonverbal cues
Which term refers to communication that occurs in real-time?
a) Asynchronous communication
b) Synchronous communication
c) Delayed communication
d) Recorded communication
What is the main objective of ‘media literacy education’?
a) To teach technical skills
b) To enhance critical thinking and understanding of media content
c) To promote media production
d) To increase media consumption
Which theory explores how media exposure influences individuals’ perceptions and beliefs over time?
a) Cultivation Theory
b) Uses and Gratifications Theory
c) Spiral of Silence Theory
d) Social Learning Theory