1. What is the primary objective of business research?
a) To make guesses about market trends
b) To gather and analyze data for informed decision-making
c) To focus only on anecdotal evidence
d) To avoid using statistical methods
Answer: b) To gather and analyze data for informed decision-making
2. Which research method involves collecting data from first-hand sources?
a) Secondary research
b) Tertiary research
c) Primary research
d) Historical research
Answer: c) Primary research
3. What type of data is collected through surveys and interviews?
a) Quantitative data
b) Qualitative data
c) Secondary data
d) Tertiary data
Answer: b) Qualitative data
4. Which of the following is a common quantitative research method?
a) Case studies
b) Focus groups
c) Experiments
d) Ethnographic studies
Answer: c) Experiments
5. What is the purpose of a literature review in business research?
a) To collect primary data
b) To summarize existing research and identify gaps
c) To conduct field experiments
d) To develop new hypotheses
Answer: b) To summarize existing research and identify gaps
6. In business research, what does “sampling” refer to?
a) The process of selecting a subset of a population for study
b) The collection of all available data
c) The analysis of historical records
d) The use of secondary data sources
Answer: a) The process of selecting a subset of a population for study
7. What is a “research hypothesis”?
a) A statement that summarizes the research findings
b) A proposed explanation or prediction that can be tested
c) A detailed description of the research methodology
d) A summary of the literature review
Answer: b) A proposed explanation or prediction that can be tested
8. Which of the following is an example of secondary data?
a) Customer feedback collected through surveys
b) Sales reports from company records
c) Observations from a field study
d) Focus group discussions
Answer: b) Sales reports from company records
9. What is “data validity” in research?
a) The accuracy of data collected
b) The cost of data collection
c) The number of participants in the study
d) The speed of data analysis
Answer: a) The accuracy of data collected
10. What is the purpose of a research proposal?
a) To present the final research results
b) To outline the research plan and objectives
c) To review existing literature
d) To conduct the data analysis
Answer: b) To outline the research plan and objectives