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Qualitative research Examples, Advantages, Disadvantages, Techniques

What is qualitative research?

Qualitative research

does not handle the measurable variable. This research is mainly done to find relationships and to define things in a qualitative way. Represents the data in the form of pictures and words and results are judged through theoretical judgment.

Qualitative research is conducted to understand the perception of individuals and how they give meaning to what they see and go through any experience. This perception can’t be measured rather it can just observe such as language. Data is collected through conversational communication and called non-numerical data like text, audio recording, video, or photographs. Then the data is analyzed to reach the findings of the research. Interviews are conducted in a natural setting and the participants express their thoughts without being biased. They only tell what they feel and see. If we talk about the data collected for qualitative research, it is more than just text or words. It tells the researcher how people perceive particular situations and the social realities. Plus, why do they think so?

what are the techniques of qualitative research?

what are the examples of qualitative research?

Methods of data collection in qualitative research

There are different methods of data collecting in this research included:

  1. Diary accounts
  2. Documents
  3. Interviews
  4. Case study
  5. Focus groups
  6. Ethnography
  7. Observation
  8. Record keeping

Uses of qualitative research

Researchers conduct this research when they want to investigate any topic or issue and require factual data. Below are some scenarios where qualitative research is used:

Advantages of qualitative research

Qualitative research is best for many reasons such as:

The process of data gathering is made in a natural setting or real-world context.

There is more flexibility in data collecting and its analysis process. Because it’s is about thoughts and perception. So, data is not analyzed rigidly.

During the research, the researcher receives open-ended responses from the participants. These responses help him to generate new ideas.

When the people share their feelings and experiences, and perceptions with the researcher, he can use them in improving his products and services.

Disadvantages of qualitative research

There are also some limitations of qualitative research like:

Although data is collected from different sorts of people, it is the researcher who analyses data and decides what to conclude. His own perception also involves and impacts on finding. So, we can say that analyses of the same data can vary a lot.

Data in qualitative research is collected in a natural setting. But sometimes, uncontrolled factors have a great impact on the situation. So, the data collected from people may not reliable.

This is descriptive research in which large data is collected to conclude anything you want to research. Although you can use software to record data, still you have to analyze data manually and it is time-consuming.

You must also know the following topics

Qualitative research pdf | types of qualitative research methods | purpose of | qualitative research | qualitative research design qualitative research methodology example | qualitative research journal | qualitative research tools | advantages of qualitative research.

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