Content Is the king in marketing and business. It conveys information about any subject or product to the audience and helps to create lead generation. Content includes text and images.
What is content writing?
Before moving towards the types of content writing, let’s talk about what is content writing. Content writing is to generate content for remote marketing purposes. Through content, entrepreneurs get leads and positive connections with the audience. Push them to the sales funnel and make them potential customers.
Basics of content writing
Below are the basics where content writing begins:
- Research
Following things fall in research a topic:
- Business goals
- Buyer persona
- Search intent
- SEO and Keyword research
- Content strategy
- Topic research
- Planning
- Writing
Types of content writing
Text-based content has various forms. Each type has a different purpose like some content writings are for awareness whereas some are to promote a brand and increase the sale of the product. Each content format needs particular talents and skills from the writer. However, there are some general rules that apply to all formats of content. Below are some types of content writing:
- Blog post/articles
If you write consistently and diligently, you can drive maximum traffic to your website and boost the brand authority. Blog posts must reflect the identity of the brand in a relaxed and friendly way. In blog writing, complex topics are turned into a warm conversation. Content is made engaging so that the reader won’t get bored. Blog writers are SEO experts. To make the content more credible, the writers collaborate with experts and influencers by interviewing them. Moreover, the writers also study online and offline content to get valid information about the topic.
A blog writer handles:
- Blog posts
- Articles
- Interviews
- Research
- Product description
The product description is the marketing copy that expresses the value and benefits of a product. It explains the information of a product in detail. In an eCommerce business, product description is the key to persuading the reader. An effective product description compels the reader to purchase the product and become your potential customer.
A product description writer creates:
- Product description
- Copywriting
- Copywriting
Copywriting is to write and evolve the “copy”. This is a strategy to generate convincing content for sales with the aim of creating conversions. This is the first thing your potential customers read. Copywriting content persuades the reader to take an action you indicate.
A copywriter is ideal for:
- Website copy
- Emails
- Catalogs
- Traditional print media
- Advertisement
- Infographics
- Sales collateral
- Product descriptions
- Creative writing
The purpose of this writing is creativity by using imagination and innovation to tell a story. In these stories, the writer uses written visuals with emotional impacts. It is often the opposite of academic or journalistic writing.
A creative writer can write:
- Novels
- Short stories
- Poetry
- Website content
Web content is visual, aural, and textual content that is published on a website. This content is created to generate traffic on your website. For the progress of a website, the content must be organized and engaging. Moreover, the web content must be optimized for the search engines.
A website content writer can write:
- Articles
- Blog posts
- Product description
- Interviews
- Email newsletters
An email newsletter is an email to inform the audience about the current news, updates, or tips about your company or product. Email newsletters are used for many purposes and they are in different forms.
An email writer produces:
- Newsletters
- Transactional emails
- Drip campaigns
- Sales nurture
- Customer nurture
- Ghostwriting
In ghostwriting, the writer is hired and paid but he gets no credit for his services of creating content. There are two persons involved in this dealing. The author, who hires the writer and takes all credit for the work, and second is the ghost, who generates the content and gets payment but no credit for work at all.
A ghostwriter knocks out:
- E-books
- Articles
- Thought leadership
- White papers
- Website copy
- Off-page content
- Scriptwriting
Scrip writing is to write the stories to be played on screen. It is writing down the actions, expressions, dialogues, and movements of the characters who play their role in the screenplay. Scriptwriting is different from any other writing format. The scriptwriters write for television, films, video game, and online web series.
A scrip writer writes:
- Video scripts
- Podcast scripts
- Explainer video scripts
- Audio/radio advertising
- Chatbots
- Motion graphics scripts
- E-books
An E-book is an electronic book available remotely in a digital form. These books contain text and images and can be read easily. You can read these books on the flat panel display of laptops, desktop computers, tablets, and even smartphones.
- Social media writing
The main purpose of social media writing is to promote a product or company. In social media writing, the writer creates engaging and interesting content that can attract the audience and compel them to buy the product you want to sell. All social media managers are not good writers so, they hire writers who have good skills in creating engaging content for social media.
A social media writer can create:
- Social media posts
- Interactive content
- Quizzes
- PR outreach
- Platform-specific content
- Ad and promo writing
Ad and promos writing is to attract the web traffic or audience to your homepage. To promote a business, blogs, articles, and press releases are written that connect you to internet users. Ad and promo writing also assists you in increasing your product or brand name, releasing news, and establishing your credibility.
An ad and promo write crafts:
- Advertising copy
- Landing pages
- Direct mail copy
- Promo blurbs onsite
- Sales collateral
- Product descriptions
- Press release
- Technical writing
Technical writing is writing where a writer writes on a specific subject that needs direction, explanation, or instructions. There are multiple purposes of technical writing such as business writing, academic writing, and creative writing.
A technical writer is perfect for:
- Guides
- How-To
- FAQs
- Manuals
- Instructions
- User experience messaging
- Long-form content writing
Long-form content includes long articles or other content having more than 1000 words. If you want a deep dive into difficult and complicated subjects, you can read long-form content. The purpose of this writing is to provide the readers with valid and valuable information in detail. Long-form content also helps you to increase the time that a reader spends on your site. This will improve the lead generation and your site will show on the top.
A long-form content writer writes:
- E-books
- White papers
- Data studies
- Pillar blog posts
- Case studies
Some more types of content writing
Below are some more types of content writing:
- Case studies
A case study is a detailed and in-depth study of an event, person, or group. In the case study, almost every aspect of history and life is analyzed. The purpose is to explore patterns and behavior. It is used in various fields like medicine, psychology, anthropology, education, social work, and political science.
- Testimonials
A testimonial is an endorsement of your service or product that comes from colleagues, peers, or customers who have benefited from this service or product. When your customers explore your product or service online, they hesitate to trust you. To prove the value and authentication of your product or services, you need testimonials from the people who have gotten your service or bought and use your product.
- Press releases
Press releases are short news stories containing company news. Press releases are submitted to the journalists. Press releases help to unveil the new product, store openings, and other company changes. They expose the business owners and recognize the brands.
- Research
Research is a careful and deep consideration of the study of a specific problem by using scientific methods. It is an inquiry to explain, describe, and predict the observed phenomenon. It uses inductive and deductive reasoning and methods.
- White papers
White papers are the informational documents that are issued by a company or an organization that runs as “not-for-profit”. White papers promote the features of a product, service, or a solution to the problem. White papers are also used to present the government legislation and policies, and determine the public reaction.
- Customer success stories
when you are hesitant to buy and use any product and unable to decide, the customer success stories help you to make the right decision. The customers who have used the product write about their experience whether the product proved useless or beneficial for them. This type of content has a certain structure containing relevant information and the experience of the customers about the product.
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