1. One of the following is the Business Intelligence broad category of application programs?
(A) OLAP
(B) Data mining
(C) Both A and B
(D) Decision support
2. Which of the following is a central point from which all customer contacts are managed?
(A) Contact center
(B) Help system
(C) Multichannel marketing
(D) Call center
3. One of the following is not part of Lewin’s three-step approach to change?
(A) Freezing
(B) Initiating change
(C) Changing behavior
(D) Unfreezing
4. Business Intelligence is affected by ______ areas.
(A) Sales
(B) Revenue
(C) Both A and B
(D) CRM
5. _____ technique is used to predict future behavior and anticipate the consequences of change.
(A) Predictive technology
(B) Disaster recovery
(C) Digital Silhouettes
(D) Predictive modeling
6. One of the following terms is for a radical rethinking of the nature of the business?
(A) Transformational change
(B) Revolutionary change
(C) Both A and B
(D) Paradigm shift
7. _____ is not a part of BI Stack in SQL Server.
(A) SSIS
(B) SSRS
(C) SSAS
(D) OBIEE
8. The first step in a Stage-Gate process is _____.
(A) Demonstrate a plan
(B) Initiate learning
(C) Generate ideas and concepts
(D) Develop a product
9. IS stands for _____.
(A) Intelligent strategyAnswer: (B) Information systems
(B) Internal services
(C) International sales
(D) Information systems
10. ______ is not an aggregate function.
(A) With
(B) Sum
(C) Avg
(D) Min
11. One of the following is not an implementation activity for an information system?
(A) User training and development
(B) A marketing plan
(C) Software development
(D) System documentation
12. ______ database provides creation logins on the destination server.
(A) Copy
(B) Move
(C) Detach
(D) Attach