How to Write a Vision Statement?

All entrepreneurs want to make their companies or organizations profitable. But those who set their agenda to achieve their objectives get success. A vision statement is the guidance of the strategy you plan for future achievements. 

Unlike mission statements, vision statements talk about the future. While the mission statement talks about the present. Vision statements consider brainstorming techniques and project planning tools.  

A vision statement makes stakeholders especially employees to know and understand the purpose and goals of your business. A company’s goals, purpose, mission, and values are involved in the company vision.

How to write a vision statement

Writing a vision statement is a daunting task. To write a powerful vision statement, you have to focus on the objective, advantage, and scope(OAS). Keep this term in mind and find the answers to the following questions:

Objective: Why does our company exist?

Advantage: How can we do things efficiently and differently from other companies?

Scope: What should we do to attain our goal? 

The following points are also important to keep in consideration: 

  • Concise

Don’t stuff the vision statement with words. Make it simple, concise, and easy to read. Make it as short as possible. There must be a maximum of two sentences no more than 30 words.

  • Clear

Focus on the basic goals rather than so many ideas. One clear objective is easy to focus on and can be achieved easily. Furthermore, don’t use jargon-free language. It should be simple and digestible. 

  • Stability

The vision statement deals with long-term objectives that should not be affected by the changes.

  • Future-oriented

The vision statement is not about the present. It deals with future objectives for what your company makes planning. So, keep the future achievements in your mind 

  • Time horizon

A time horizon is a fixed time in the future to achieve your goal. You must define that time in your vision statement.

  • Challenging

Your goals should not easy to achieve. They should be challenging but not unrealistic to be discarded.

  • Inspiring

A vision statement leads to the direction, spirit, and morale of a company. It should be inspiring and ambitious. Set your goals in a way that should be desirable for the entire team of your organization. Infuse passion in your vision statement.

  • Strategic

Make your vision statement strategic that should be realistic and achievable. It should be ideal that can achieve the outcome of the company’s efforts.

  • Balance

There should be a balance in a vision statement. It should not too generic, not too specific. If you make it generic, it will be meaningless. And if it is specific, there will be a bad impact if it will not be believed by the people.

  • Consultation

A vision statement should not be your personal vision. Even if you are the founder or CEO of the company. Consult with members of the board or executives and work in collaboration to create your vision statement.

Examples of vision statements:

You can get ideas from the following vision statements:

  • Ben & Jerry’s: “Making the best ice cream in the nicest possible way.”
  • Intel: If it’s smart and connected, it’s best with Intel.” 
  • LinkedIn: “Create economic opportunity for every member of the global workforce.”
  • Oxfam: “ A world without poverty.”
  • IKEA: “To create a better everyday life for the many people.”

Conclusion

By following the above-mentioned tricks, you can make a perfect vision statement and put your business on the path to success by achieving your goals and objectives.

How to Write a Vision Statement?

How to Write Mission Statement?

How to Write Goals and Objectives Statement?

More Examples of Vision Statements are Coming Soon

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