Brand management Research Topics

Research Area/ Research Interest: Brand management

Research Paper Topics for Masters and Ph.D. Thesis and publication

1. I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research
2. Strategic brand management in and through sport
3. Corporate brand management and multiple voices: Polyphony or cacophony?
4. Polysemic corporate branding: Managing the idea
5. Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions
6. Brand Management to Improve the Positioning of the” Commercial Encalada” Company
7.  Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts
8. Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment
9. Consumer movements, brand activism, and the participatory politics of media: A conversation
10. The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media
11. The influence of storytelling on the consumer–brand relationship experience
12. Remapping the sport brandscape: A structured review and future direction for sport brand research
13. To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand
14. The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands
15. Masstige strategies on social media: The influence on sentiments and attitude toward the brand
16. Importance of offline service quality in building loyalty of OC service brand
17. “I’m hatin’it”! Negative consumer–brand relationships in online anti-brand communities
18. Effects of social media brand-related content on fashion products buying behaviour–a moderated mediation model
19. Building brand loyalty on social media: theories, measurements, antecedents, and consequences
20. Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
21.  The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
22. The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience
23.  Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
24.  A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
25. Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a …
26. The role of nostalgic brand positioning in capturing brand equity: Theoretical extension and analysis
27. Luxury brand attachment: Predictors, moderators and consequences
28. Building team brand equity through perceived CSR: the mediating role of dual identification
29. Building OTT brand loyalty and brand equity: Impact of original series on OTT services
30.  Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
31.  The effect of internal branding on organisational financial performance and brand loyalty: mediating role of psychological empowerment
32. Revisiting the impact of perceived social value on consumer behavior toward luxury brands
33.  Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
34. Physicians’ Brand Personality: Building Brand Personality Scale
35.  Brand hate typology in mobile phone users (Case study by students of Khorramabad universities)
36. Brand development through sustainability certifications in emerging markets: adoption of B corporation certification in Vietnam
37. Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity
38. Millennial customer response on social-media marketing effort, brand image, and brand awareness of a conventional bank in Indonesia
39. Towards a theory of brand love in services: the power of identity and social relationships
40. An examination of customer relationship management dimensions and employee-based brand equity: A study on ride-hailing industry in Saudi Arabia
41. Engaging customers through brand authenticity perceptions: The moderating role of self-congruence
42. Integrating machine learning, modularity and supply chain integration for Branding 4.0
43. How The Role of Digital Marketing and Brand Image on Food Product Purchase Decisions? An Empirical Study on Indonesian SMEs in the Digital Era
44.  Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
45. Impact of the strength of religious beliefs on brand love in the Islamic market
46. Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial …
47. Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital
48. Brand capital and stock price crash risk
49. The influence of the number of brand community memberships on customer centric measures
50. The effects of nostalgia marketing on consumers’ brand extension evaluation
51. The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand.
52. What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)
53. Trust in social media brands and perceived media values: A survey study in China
54. Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception
55. The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model
56.  What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry
57. The role of brand experience, brand resonance and brand trust in luxury consumption
58. Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis
59. How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
60. Do brands’ social media marketing activities matter? A moderation analysis
61. Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands
62. Becoming more than an athlete: developing an athlete’s personal brand using strategic philanthropy
63. A review of brand anthropomorphism: Analysis of trends and Research
64. We are in this together: Sport brand involvement and fans’ well-being
65. The influence of price and brand on the purchasing intensions of Arab women: an empirical study
66.  Building brand credibility: The role of involvement, identification, reputation and attachment
67. Opera participants’ perceptions of brand resonance
68. Now I can see: how brand interactions influence channel loyalty and purchase intention in optical physical stores
69. Motivating gender toward co-creation: a study on hedonic activities, social importance, and personal values
70. Understanding the role of image, quality and price for developing prestigious mass brands
71. Using text mining and crowdsourcing platforms to build employer brand in the US banking industry
72. Social perception of brands: Warmth and competence define images of both brands and social groups
73. The influence of leadership commitment to service quality on hotel employees’ brand citizenship behavior: a mediation and moderation analysis
74. Branding in B2B firms
75. Brands as co-creational lived experience ecosystems: an integrative theoretical framework of interactional creation
76. Nexus between Effective Payment Methods, Low Distribution Charges, Low Transit Time and Online Brand Loyalty: Moderating Role of Effective Management
77. Social media marketing activities and brand loyalty: A meta-analysis examination
78. Is halal universal? The impact of self-expressive value on halal Brand personality, Brand tribalism, and loyalty: case of Islamic hospitals
79. Cultural heritage and nation branding–multi stakeholder perspectives from Portugal
80.  … sustainable closed-loop pharmaceutical supply chain in a competitive market considering demand uncertainty, manufacturer’s brand and waste management
81.  Toward a conceptual understanding of co-creation in branding
82. Making sense of sensory brand experience: Constructing an integrative framework for future research
83. Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership
84. Cross-Border E-Commerce Brand Internationalization: An Online Review Evaluation Based on Kano Model
85.  Linking brand and competitive advantage: The mediating effect of positioning and market orientation
86. Studying the impact of food values, subjective norm and brand love on behavioral loyalty
87. The impact of green marketing mix elements on green customer based brand equity in an emerging market
88. Mass prestige, brand happiness and brand evangelism among consumers
89. Will catering employees’ job dissatisfaction lead to brand sabotage behavior? A study based on conservation of resources and complexity theories
90. Promotion and Branding from the Lens of Gamification in Challenging Times
91. Examining the impact of environmentally sustainable practices on hotel brand equity: a case of Bangalore hotels
92. Leveraging trust to enhance the public sector brand in Africa
93. Impact of brand community supportive climates on consumer-to-consumer helping behavior
94. A THEMATIC ANALYSIS OF CONSUMERS’SELF-REPORTED THOUGHTS REGARDING BRAND LOYALTY AND COMMUNICATION DURING A HEALTH CRISIS
95.  Corporate brand experience as a new construct and its effects on employees’ corporate brand pride and brand-supporting behaviours
96. Consumer engagement in social media brand communities: A literature review
97. Service brand coolness in the construction of brand loyalty: A self-presentation theory approach
98. Towards a Co-Creational Perspective on Corporate Heritage Branding
99. Understanding the brand and website effects of online loyalty: a mediation perspective
100. Luxury branding in the hospitality industry: The impact of employee’s luxury appearance and elitism attitude
101. Dirichlet implications for portfolio management
102. Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode
103. Marketing and social influences, hospital branding, and medical tourists’ behavioural intention: Before‐and after‐service consumption perspective
104. Developing a brand heritage model for time-honoured brands: extending signalling theory
105. Woke brand activism authenticity or the lack of it
106. Customer nontransactional value cocreation in an online hotel Brand community: driving motivation, engagement behavior, and value beneficiary
107. Customer-based place brand equity and tourism: a regional identity perspective
108. Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
109. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE
110. Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits
111. Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love
112. How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image
113. Cultural consequences of brands’ masstige: An emerging market perspective
114. How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach
115. Brand communities: A literature review and future research agendas using TCCM approach
116. Brand hate: A systematic literature review and future research agenda
117. Strategies for successful personal branding of celebrities on social media platforms: Involvement or information sharing?
118. Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness
119. The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram …
120. The methodological approach to introducing a new fashion brand to the digital market
121. Brand credibility and customer-based brand equity: A service recovery perspective
122. Managing brand competition with consumer fairness concern via manufacturer incentive
123. … Effect of Perceived Corporate Social Responsibility and Sustainable Human Resources on Employee Engagement with the Moderating Role of the Employer Brand
124. Establishing and deepening brand loyalty through brand experience and customer engagement: evidence from Taiwan’s chain restaurants
125. The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products
126. How does service climate influence hotel employees’ brand citizenship behavior? A social exchange and social identity perspective
127. The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures
128. Brand worlds: a guide to creating holistic worlds of brand experiences through communication
129.  I love you, but you let me down! How hate and retaliation damage customer-brand relationship
130. The platformization of brands
131. Impact of brand experience on brand equity of online shopping portals: A study of select e-commerce sites in the state of Jammu and Kashmir
132.  A techno-business platform to improve customer experience following the brand crisis recovery: A B2B perspective
133. In/visibility in social media work: The hidden labor behind the brands
134. Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
135. # Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information
136. The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
137. The effects of types of service providers on experience economy, brand attitude, and brand loyalty in the restaurant industry
138. Brand equity trend analysis for top auto brands on Interbrand’s 20-year longitudinal data
139. Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA
140. Do Green Attributes of Destination Matter? The Effect on Green Trust and Destination Brand Equity
141.  Evaluating Canada’s single-use plastic mitigation policies via brand audit and beach cleanup data to reduce plastic pollution
142. Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation
143. Brand Valuation of Garment Companies for Tax Purposes
144. Driving a difference: the role of the Covid-19 pandemic in US consumers’ information search behaviors and purchasing of Japanese automobiles
145.  … moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand …
146. Public speaking and personal branding skills for student organization managers at Dharma Wanita High School Surabaya
147. Branding the city: the case of Casablanca-Morocco
148. The Impact of Brand Image on Laptop Purchasing Intention—The Moderating Role of Consumer Ethnocentrism
149. “All you need is love” from product design value perception to luxury brand love: An integrated framework
150. Feminist brands: What are they, and what’s the matter with them?
151.  Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality
152.  A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process
153. Influenced by media brands? A conjoint experiment on the effect of media brands on online media planners’ decision-making
154.  THE ROLE OF BRAND EXPERIENCE IN THE RELATIONSHIP BETWEEN PERCEIVED SERVICE QUALITY AND PASSENGER SATISFACTION AT AIRPORTS …
155. Global pandemic compels sport to move to esports: understanding from brand extension perspective
156. Internal corporate social responsibility and university brand legitimacy: an employee perspective in the higher education sector in Tanzania
157. Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach
158. Millennial consumers perceptions on luxury goods: capturing antecedents for brand resonance in the emerging market context
159. Reviving and Improving Brand Awareness As a Construct in Advertising Research
160. Antecedents of brand loyalty in South African retail banking
161. Brand magnification: when brands help people reconstruct their lives
162. The concept of color psychology and logos to strengthen brand personality of local products
163.  Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing
164. An investigation into marketing activities role on the purchase of private label brands: A systematic review of trends in literature
165. Integrating multiple voices when crafting a corporate brand narrative
166. Resource Mapping and Place Branding as a Strategy Approach in an Attempt to Establish Cross-Border Areas of Greece and Albania as Tourism Destinations
167. Factors Influencing Engagement in Fashion Brands’ Instagram Posts
168. The Engagement Imperative: Experiences of Communication Practitioners’ Brand Work in the Music Industry
169. The role of brand attitude and brand credibility as a mediator of the celebrity endorsement strategy to generate purchase intention
170. How and when personalized advertising leads to brand attitude, click, and WOM intention
171. Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand
172. Social media influencers as human brands: an interactive marketing perspective
173. Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market
174. The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
175. Service Quality and Customer Loyalty: The Mediating Effect of Customer Brand Identification in the Nigerian Hospitality Industry
176. Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
177. Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
178. Analysis of the effectiveness of Corporate Social Responsibility in brand marketing with AAKER Brand Equity and Daisy Wheel Models
179. The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era
180. That sounds healthy! Audio and visual frequency differences in brand sound logos modify the perception of food healthfulness
181.  Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism
182. The connotative meanings of sound symbolism in brand names: A conceptual framework
183. Trade-Off Analysis of Health and Wellness Tourism Destination Attributes: An Outbound US Consumers’ Perspective
184. Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions
185. 1+ 1> 2? Is co-branding an effective way to improve brand masstige?
186. Brand equity and corporate debt structure
187.  A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality
188. “I follow what you post!”: The role of social media influencers’ content characteristics in consumers’ online brand-related activities (COBRAs)
189. Promoting social media engagement via branded content communication: A fashion brands study on Instagram
190. Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility
191. EVALUATION OF PERSONAL BRAND MIX 7C IN TERMS OF YOUTUBERS
192. A moderation of business misdeeds on corporate remedy strategies
193. Big data, marketing analytics, and firm marketing capabilities
194. “Make an effort and show me the love!” Effects of indexical and iconic authenticity on perceived brand ethicality
195. Role of traditional and social media in developing consumer‐based brand equity
196. Effect of CEO Recognition on Brand Sympathy through Consumer Product Perception: A Comparative Analysis of Japanese and US Consumers
197. When less is more: Consumers prefer brands that donate more in relative versus absolute terms
198. The impact of recommender systems and pricing strategies on brand competition and consumer search
199. Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation
200.  Analysis of brand perceptions of covid-19 vaccines with sentiment analysis on social media
201. Consumers’ Attitudes and Purchases in Online Versus Offline Grocery Shopping
202. Understanding the influence of eco-label, and green advertising on green purchase intention: the mediating role of green brand equity
203. Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
204. Asymmetric brand alliances: When joint promotions with strong brands hurt
205. How Trust Wins Against Criticism: Promise Concept as a Political Branding Tool. Lessons from Polish Politics
206. The Concept of Branding and Its Role in the Promotion of the Product on the Market
207. What attracts followers?: exploring factors contributing to brand twitter follower counts
208. The effect of digital marketing on purchase intention: Moderating effect of brand equity
209. How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model
210. The mediating role of brand credibility between social media influencers and patronage intentions
211. The Effectiveness of Centralized Payment Network Advertisements on Digital Branding during the COVID-19 Crisis
212. Geotourism and Destination Brand Selection: Does Social Media Matter?
213. Linking between Brand Leadership, Customer Satisfaction, and Repurchase Intention in the E-commerce Industry
214. Improving the Brand Image of an Event Company: case Intercom Design
215. Assessing the impact of brand equity and demographic characteristics on brand loyalty: The mediating role played by customer experience in United Arab Emirates’ …
216. THE INFLUENCES OF E-WOM OF REFERENCE GROUP AND INSTAGRAM INFLUENCER TOWARD WARDAH AND MAYBELLINE BRAND IMAGE
217. Is firm-generated content a lost cause?
218. Destination Brand Equity
219. Social media usage behavior in job search: implications for corporate image and employer branding
220. The effects of macro and micro country image on consumer brand preferences
221. The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users)
222. Effect of communicating corporate social responsibility through social media on brand image
223.  Strategies for the digital customer experience: Connecting customers with brands in the phygital age
224. Better support for supportive jobs. How to improve brand performance through better compensation and training for in-store merchandisers
225. Assessing the role of corporate reputation on brand satisfaction: A study of chemical industry
226. The convenience of shopping via voice AI: Introducing AIDM
227. Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
228. Does Trust Mediate in Corporate Social Responsibility (CSR) and Brand Equity Nexus? Empirical Evidence from the Banking Sector
229. DEVELOPMENT OF BRANDING IN HOTEL BUSINESS
230. How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions
231. Towards an integrated model for brand adoption: Insights from an organismic integration theory
232. The effect of brand image and product attributes on customer satisfaction and customer loyalty
233. Introducing Online Brand Communities
234. Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
235. The role of website features in the branding of higher education institutions
236. Entering The Brain Of The Consumer–Building Brands That Connect (Video)
237. What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society
238. How, why, and when disclosure type matters for influencer marketing
239. Market targeting with social influences and risk aversion in a co-branding alliance
240. Decoding Customer Opinion for Products or Brands Using Social Media Analytics: A Case Study on Indian Brand Patanjali
241.  Exploring the main elements of a post Covid-19 destination management and branding strategy for the city of Kastoria
242. Luxury tourism–a review of the literature
243. The interplay between country-of-origin image and perceived brand localness: an examination of local consumers’ response to brand acquisitions by emerging market …
244. Stick or Twist—The Rise of Blockchain Applications in Marketing Management
245. Does chiropractic branding reflect current chiropractic practice?
246. Café-Relevant Value and Brand Awareness on Purchase Intention: Empirical Study of Local Brand Cafe
247.  The Influence of Mobile Experience Design on Brand Satisfaction
248. The Effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
249. Make product placement work for you: Get less exposure
250. The Effect of Perceived Risk, Brand Image and Perceived Price Fairness on Customer Satisfaction
251. Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
252.  BRANDING IN HOTEL INDUSTRY: PROS AND CONS
253. Store-brand introduction and multilateral contracting
254. Green marketing in emerging economies: communication and brand perspective: an introduction
255. The role of digital marketing, CSR policy and green marketing in brand development
256.  Promoting competitiveness of green brand of agricultural products based on agricultural industry cluster
257. The unbearable lightness of buying
258. Consumer dispositions: Meanings and non-meanings of outgroup favourability
259. Impact Of Brand Equity On Consumer Purchase Decision: A Case Study Of Mobile Retailer In Hochiminh City, Vietnam
260. The impact of negative customer engagement on market-based assets and financial performance
261.  Innovation project management: Methods, case studies, and tools for managing innovation projects
262. Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions
263. Retail in a Brand-New World
264. What is augmented reality marketing? Its definition, complexity, and future
265. Welcome to the Matrix*: How to find and use your corporate brand’s core identity
266. Destination Brand Attachment
267. The Moderating Role of Influencer Attractiveness in the Effect of Brand Love, Brand Trust, Brand Awareness and Brand Image on Brand Loyalty
268. Comparison of localized and foreign restaurant brands for consumer behavior prediction
269. Product Branding Training Model for MSMEs in Probolinggo Regency
270. The facets of consumer-based food label equity: Measurement, structure and managerial relevance
271. Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic
272. Social media and luxury: A systematic literature review
273. Inspired and engaged: Decoding MASSTIGE value in engagement
274. Masstige consumption values and its effect on consumer behavior
275. Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
276. Augmented reality advertising via a mobile app
277. Tourism Management
278. The language of luxury: decoding the luxury hotel brand’s marketing communication
279. Personal information disclosure on social networking sites
280. Influence of electronic word of mouth (e-WOM) on Brand credibility and Egyptian consumers’ purchase intentions
281. A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory
282. An Investigation of Consumers’ Negative Attitudes Towards Banks
283. The role of brand love in mediating the effect of intensive distribution and social Media promotion on brand loyalty and E-WOM
284. Consumer perceptions and behaviour towards branded commodities
285. Building a brand portfolio: the case of English Football League (EFL) clubs
286. The challenges of legitimacy for Southern Environmental Certifications in small-scale fisheries: evidence from the Chakay collective brand in Quintana Roo, Mexico
287. Green advertising on social media: Brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
288.  … on the electrical and thermal characteristics of a hybrid photovoltaic/thermal water solar collector model using photovoltaic solar modules of different brands
289. Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non …
290. Data-driven consumer engagement, virtual immersive shopping experiences, and blockchain-based digital assets in the retail metaverse
291. Determination of Public Purchasing Power and Brand Image of Cooking Oil Scarcity and Price Increases of Essential Commodities
292. IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral
293. When and how should cross-border platforms manage blockchain technology in the presence of purchasing agents?
294.  Survive Amidst the Competition of Private Universities by Maximizing Brand Image and Interest in Studying
295. Attracting Top Talent with the Use of Employer Branding: Do Diversity Statements in Job Vacancies Make a Difference?
296. Examining identity-and bond-based hashtag community identification: the moderating role of self-brand connections
297. Repurchase intention in online knowledge service: the brand awareness perspective
298. Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: The case of Nike’s …
299. Expanding Nature: Product line and brand extensions of a scientific journal
300. Development of a new NIR-machine learning approach for simultaneous detection of diesel various properties
301. Destination Management Organization (DMO)
302. Achieving human resource management sustainability in universities
303. Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands
304. How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies
305. A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
306.  Investigating the factors affecting green brand equity: A study on young consumers in Bangladesh
307. Treatment of Fabry Disease management with migalastat—outcome from a prospective 24 months observational multicenter study (FAMOUS)
308. Marketing and family firms: theoretical roots, research trajectories, and themes
309. Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory
310. Tourist Satisfaction in Lombok Island as the World’s Best Halal Tourism Destination
311. Luxury as an Industry
312.  IMPACT OF CONSUMERS’RECOGNITION OF BRAND VALUE ON ENTERPRISE PERFORMANCE BASED ON CONSUMER PSYCHOLOGY
313. Effect of online social media marketing efforts on customer response
314. Disentangling the dynamics of service failure and service recovery in peer-to-peer accommodations: A triadic perspective
315. Choosing a brand name that’s “in”–disgust sensitivity, preference for intuition, and the articulatory in-out effect
316. How loyalty extends across product categories
317. What happens after a sellout: The effect of founder involvement and operational independence on post-acquisition customer support
318. The Influence Of Brand Image, Promotion And Trust On Customer Loyalty At Bank BSI Nagoya Batam Branch
319. The Impact of Fashion Brand Sustainability on Consumer Purchasing Decisions
320. Global branding and communication
321.  With or without emoji? Perceptions about emoji use in different brand-consumer communication contexts
322. Empirical generalisations in customer mindset metrics
323. Role of Commercial Banks Financing and Explaining towards the Small-Scale Firms in Tamil Nadu: An Empirical Investigation of Entrepreneur’s Perspectives
324. “Names doing rounds”: On brands in the bazaar economy
325. The thrill of a smart purchase: Does country matter?
326.  The Effects of Service Quality, Price Internet, Facility Internet, HR Customer Care on Purchasing Decision with Brand Image as a Mediation Variable in …
327.  Sustainable supply chain management in the fast fashion Industry: A comparative study of current efforts and best practices to address the climate crisis
328.  Sport management and COVID-19: trends and legacies
329.  Spillover effects from an online marketplace brand to a product brand under conditions of distribution exclusivity
330. How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China
331. Online influencer marketing
332. The effects of digital marketing implementation on online consumer in Selangor during COVID-19 pandemic
333.  When and how brands affect importance of product attributes in consumer decision process
334. Consumer perception of corporate social responsibility (CSR) through retail brand labels disclosure
335. The effect of AI quality on customer experience and brand relationship
336. The Urban Sensescapes and Sensory Destination Branding
337.  The Role Social Media Marketing Plays in Customers’ Purchase Decisions in the Context of the Fashion Industry in Saudi Arabia
338. An empirical investigation into the impact of product quality dimensions on improving the order-winners and customer satisfaction
339.  Digital branding: a complete step-by-step guide to strategy, tactics, tools and measurement
340. Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making